Adobe Analytics
Zensar Technologies
Salary undisclosed
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Description
Please search for candidates who have 5+ years of experience in Adobe Analytics Implementation and Reporting for the best fit.
Required experience:
- 4-6 years of hands-on experience in digital analytics with strong ownership of Adobe Analytics and Adobe Launch.
- Proficient in JavaScript and JQuery would be a plus.
- Proven experience implementing and maintaining analytics tags, variables (eVars/props/events), classifications, and processing rules.
- Proficiency with at least one data visualization tool (Adobe Analytics Workspace, Tableau, Power BI, Looker, or similar) to build automated, stakeholder-friendly dashboards.
- Solid understanding of web/app analytics fundamentals: cookie/ECID behavior, sessionization, UTM governance, funnels, attribution basics.
- Experience working with data layers and debugging tools (e.g., Adobe Experience Platform Debugger, Browser DevTools)
- Excellent communication skills with the ability to turn complex data into simple, actionable narratives
Good to have:
- Experience with Customer Journey Analytics (CJA) and Adobe Experience Platform schemas/connections.
- Knowledge of server-side tagging, server calls vs. client calls, and data collection via APIs.
- Familiarity with A/B testing platforms (e.g., Adobe Target, Optimizely, VWO) and experiment analytics.
- Scripting or automation (e.g., Python for data QA, API extracts; Git for version control).
- Exposure to cloud data warehouses (e.g., BigQuery, Snowflake, Redshift) and ELT tools (e.g., Fivetran, dbt).
- Understanding of privacy and compliance (GDPR, CCPA), consent management, and IAB TCF frameworks.
- Mobile analytics experience (SDKs, trackAction/trackState, lifecycle metrics).
- Basic knowledge of marketing tech stack integrations (ad platforms, CDPs, CRM).
- Awareness of industry norms, privacy guidelines, risk mitigation controls, and information security standards.
- Experience with setting up initial infrastructure and establishing a strong foundation while identifying best practices for ongoing maintenance to ensure it is reliable and secure.
- Utilize personal creativity and innovation to identify opportunities and solve problems effectively.
- Experience with ServiceNow, Jira, and Confluence.
Total Experience – 6+ years
About this role
Zensar is seeking a digital analytics specialist with 4–6 years of hands-on Adobe Analytics and Adobe Launch experience to join their Hyderabad office full-time. You'll own the full lifecycle of analytics implementation—from configuring tags, variables, and processing rules to debugging data collection issues using tools like the Adobe Experience Platform Debugger and browser DevTools. A core part of the role involves translating complex data into clear, actionable insights through dashboards built in Adobe Analytics Workspace, Tableau, Power BI, or similar platforms, communicating findings to stakeholders across the organization.
The ideal candidate combines technical depth with analytical rigor. You should be comfortable working with data layers, understand web and app analytics fundamentals (cookies, ECID, sessionization, attribution), and ideally have JavaScript or jQuery skills. Experience with at least one additional area—whether Customer Journey Analytics, server-side tagging, A/B testing platforms, cloud data warehouses, privacy frameworks, or mobile analytics—strengthens your profile. You'll also be expected to set up analytics infrastructure thoughtfully, establish best practices, and maintain systems reliably and securely.
This role rewards both technical problem-solving and communication skills. Familiarity with ServiceNow, Jira, and Confluence is expected, and scripting knowledge, exposure to marketing tech integrations, or awareness of privacy and compliance standards (GDPR, CCPA) would be advantageous. The position calls for someone who can balance meticulous implementation work with creative thinking to identify opportunities and solve problems effectively.
How this employer is doing
average
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Pay for this role
The employer didn't post a pay range for this role. That usually means pay is set in negotiation, which favors whoever arrives with numbers. Check ranges on comparable Adobe Analytics postings in Hyderabad Telangana, and analyze any offer before you accept it.
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