CRM Manager m/f/d
Flix SE
Salary undisclosed
Need a reasonable accommodation to apply or interview? Contact us.
JobMinglr uses automated technology to recommend jobs based on profile information and job preferences. Match Score does not determine eligibility for a position, prevent a user from viewing or applying to a job, or make hiring decisions on behalf of an employer.
Description
At Flix, we offer a dynamic work environment with competitive pay, strong growth opportunities, and a tech-driven approach to making travel more accessible, sustainable, and affordable.
As a CRM Manager, you will be part of our CRM Communications team within the Marketing & Customer Product organization, reporting directly to the Head of CRM. You will be responsible for shaping the content of our customer communications, with the goal of presenting customers with the Flix products and offers most relevant to them – from FlixBus and FlixTrain to Airport Shuttles, Marketplace offerings, Partnerships and Media Sales.
About the role
- Understanding our customers: You analyze customer behavior and affinities to identify relevant products and offers for different customer segments.
- Optimizing content and products: You develop compelling multichannel messaging and creative approaches to showcase our products and offers in the best possible way through customer communications.
- Hands-on campaign execution: You set up new communications in Braze and implement changes to existing communication flows. You work across all channels, from email and push to in-app and in-web.
- Driving performance: You analyze results, run tests and continuously optimize audiences, content and channels.
- Teamwork and stakeholder management: You work closely with your CRM colleagues responsible for lifecycle management and customer retention, as well as with teams such as Brand, Marketplace, Train and Tech.
About you :
- You have at least 3 years of professional experience in customer communications, ideally in CRM or digital marketing.
- You have a good understanding of customer needs and can interpret customer behavior data to derive relevant insights.
- You combine creative and analytical thinking, challenge existing approaches and find pragmatic solutions.
- You have strong stakeholder management skills, communicate clearly and can effectively prioritize different requirements.
- You can independently develop concepts and presentations and confidently present them to different stakeholders.
- You have a strong feel for language and know how to create compelling, targeted customer communications.
- You are fluent in both German and English.
- You ideally have experience working with a CRM tool; knowledge of Braze is a strong plus.
- You hold a degree in Marketing, Business Administration, Communications or a comparable field.
We recognize that everyone carries a unique set of valuable skills and experiences. If you think you could have an impact even though you don't meet 100% of the requirements, we still encourage you to apply. We want to hear from you!
What We Offer
- Travel perks: 12 free Flix vouchers + 12 discount vouchers for friends & family.
- Hybrid work model: We are an office-first company, but we offer flexibility to balance work and life.
- Wellbeing support: Access confidential 1:1 counselling, courses, and stress management for yourself and up to four family members.
- Learning & Development: Take advantage of language classes, training courses, and expert-led sessions to grow your skills.
- Mentoring Program: Connect with experienced colleagues to gain insights and accelerate your career.
To view more local benefits specific to each office location, please check out this link: Locations - Flix Career
Why Join Flix?
At Flix, you’ll find teams that rally together to overcome challenges and spark creativity. We believe in ownership culture - giving you the freedom to take initiative, make an impact, and shape your own career path.
As we continue to expand across the globe, you can make a real difference in how we work.
If you’re ready to grow and lead your journey, Flix is the place for you!
Benefits
- Travel perks : 12 free Flix vouchers + 12 discount vouchers for friends & family.
- Hybrid work model : We are an office-first company, but we offer flexibility to balance work and life.
- Wellbeing support : Access confidential 1:1 counselling, courses, and stress management for yourself and up to four family members.
- Learning & Development : Take advantage of language classes, training courses, and expert-led sessions to grow your skills.
- Mentoring Program : Connect with experienced colleagues to gain insights and accelerate your career.
About this role
Flix is looking for a CRM Manager to own the strategy and execution behind how the company communicates with customers across its portfolio of travel services—FlixBus, FlixTrain, Airport Shuttles, and more. In this role, you'll analyze customer behavior to identify which products and offers matter most to different segments, then develop and launch targeted campaigns through Braze across email, push, in-app, and web channels. You'll balance creative messaging with data-driven optimization, working hands-on to set up communications, run tests, and continuously refine performance while collaborating with colleagues across CRM, Brand, Marketplace, and other teams.
The ideal candidate brings at least three years in customer communications or digital marketing, with strong analytical and creative skills in equal measure. You'll need fluency in both German and English, a background in marketing or a related field, and ideally some experience with CRM platforms—Braze experience is particularly valued. Beyond technical competence, this role demands clear communication and stakeholder management; you should be comfortable developing concepts independently and presenting them confidently to different audiences.
Flix offers a hybrid setup in Berlin, travel perks including free vouchers, professional development through language classes and mentoring, and wellbeing support. The company emphasizes an ownership culture where you have room to take initiative and shape your career as the business expands.
This role's local market on JobMinglr
Pay for this role
The employer didn't post a pay range for this role. That usually means pay is set in negotiation, which favors whoever arrives with numbers. Check ranges on comparable CRM Manager m/f/d postings in Berlin, and analyze any offer before you accept it.
Before you apply, worth reading
How JobMinglr reads this job
Every listing here is scored against your profile before you apply: skills overlap, experience level, location and work arrangement, each weighted and explained. You see the score and the reasons, not just a list. How the matching works.