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Gamification Manager

Growe Talents

Salary undisclosed

EuropeFull-timeOn-siteIntermediate

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Description

Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms.
Perfect for those who aim to:

  • Set up, launch, and optimize gamification mechanics in Smartico: missions, tournaments, levels, mini-games, store, and jackpots;

  • Plan and run the gamification calendar (tournaments, seasonal events, promo activations) in line with CRM and Marketing plans;

  • Track campaign performance (participation, retention, deposits, NGR, ROI) and optimize based on data and A/B test results;

  • Manage the reward economy and keep bonus costs within budget;

  • Collaborate with CRM, Product, BI, Design, and Marketing teams; prepare clear briefs for design and development;

  • Monitor competitors and market trends, propose new mechanics, and report results with actionable recommendations.

Experience you’ll need to bring:

  • 1+ years in Gamification, CRM, or Retention within iGaming;

  • Hands-on experience with Smartico gamification modules (must have);

  • Track record of launching gamification campaigns end-to-end, from idea and setup to results analysis;

  • Comfortable working with campaign KPIs and A/B test results; confident with Excel/Google Sheets;

  • Solid understanding of bonus mechanics and reward economics (wagering, reward cost, ROI);

  • Experience with LATAM markets will be a plus;

  • Intermediate English or higher.

It's a perfect match if you have those personal features:

  • Creative and data-driven mindset: ideas backed by numbers;

  • Strong sense of ownership: drives campaigns from idea to results with minimal supervision;

  • High attention to detail when setting up rules, rewards, and limits;

  • Clear communication and solid stakeholder management skills;

  • Proactive, result-oriented, and adaptable to a fast-paced environment;

  • Genuine interest in games and player motivation.

Our clients offer competitive benefits to support your professional and personal growth, including:

  • Health & Wellness Focus;

  • Global Medical Coverage;

  • Growth Opportunities;

  • Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

  • Performance-Driven Rewards;

  • Dynamic Work Environment.

Apply, and let your growth journey begin.

About this role

Growe Talents' client is an international gaming operator with strong roots in Latin America, and they're looking for a Gamification Manager to own the player engagement strategy across their platforms. You'd be responsible for setting up and optimizing gamification mechanics within Smartico—missions, tournaments, levels, and reward systems—while planning the full gamification calendar in sync with CRM and Marketing initiatives. This means moving from campaign conception through execution to performance analysis, tracking metrics like participation, retention, and ROI, and using A/B testing to refine what works.

The role demands hands-on experience with Smartico and a proven track record launching gamification campaigns in iGaming, ideally with exposure to Latin American markets. You'll need solid grounding in bonus mechanics and reward economics, comfort with Excel and KPIs, and the ability to collaborate across Product, Design, BI, and Marketing teams while managing stakeholder expectations. The ideal candidate combines creative thinking with data discipline—someone who generates ideas but validates them with numbers, takes ownership of outcomes, and communicates clearly under pressure.

This is an in-office position in the Rhône-Alpes region of France, suited to someone genuinely interested in player psychology and game mechanics who thrives in a fast-moving environment and can balance creative problem-solving with meticulous attention to detail in rule-setting and reward structures.

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Pay for this role

The employer didn't post a pay range for this role. That usually means pay is set in negotiation, which favors whoever arrives with numbers. Check ranges on comparable Gamification Manager postings in Europe Mont-Blanc, and analyze any offer before you accept it.

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