CRO Specialist
Dmg::Media
Salary undisclosed
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Description
CRO Specialist
Location: Daily Mail+ Headquarters, HSK, London
Position: Full Time/Permanent
About Us/The Role
DailyMail+ has just reached its second birthday. Live across the UK, US and Australia, we're one of the fastest-growing media subscriptions globally, with ambitious plans over the next few years to make DailyMail+ one of the largest media subscription brands in the world.
We've now got an exciting opportunity for a talented CRO Specialist to join the business and help shape the performance of our website, apps, and the journeys our users take to subscription. Working alongside our Senior CRO Manager, you'll be hands-on in converting customers on web and app - optimising our paywall, landing pages, checkout and display assets to drive seamless, efficient conversion journeys.
You'll support the development of a robust test-and-learn framework, help identify opportunities across personalisation and audience segmentation, and analyse data to build a best-in-class CRO approach. You will operate across the UK, Australia and US.
dmg media's brands deliver highly engaging, trusted content to millions of loyal customers around the globe, 24 hours a day, seven days a week. The Mail brand reaches one in two Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country.*
Together, Daily Mail, The Mail on Sunday, MailOnline, Mail+, Metro, Metro.co.uk, i and inews.co.uk reach more than 10.1m people daily in the UK.*
*PAMCo H2 2023
**GA 2023 September
Main Responsibilities
- Produce new data led hypotheses on how we can improve our website and app to drive DailyMail+ subscriptions in the UK, US, and AU.
- Collaborate with product, brand, analytics, editorial, CRM, newsletter, QA teams to build and launch A/B tests as well as subscription campaigns.
- Help manage the CRO roadmap items: keep the roadmap up to date, set-up test JIRA tickets, monitor and record test results in JIRA, flag risks regarding test or campaign launches, and help keep the CRO pipeline moving.
- Analyse A/B testing results through VWO[1.1], Purchasely and Zephr [2.1](paywall configuration tool).
- Ability to analyse and break down data into easy-to-understand stories to convey to key stakeholders such as Product & Acquisitions teams.
- Ability to set up metrics we need in VWO or similar platforms to ensure we’re measuring everything we need to for each test.
- Setup and manage paywalls, landing pages using our CMS and paywall configuration tool for all markets.
The Must Haves
- Advanced knowledge of Conversion Rate Optimisation and associated Analytics.
- Ideally proficient (or at least 1 year experience) with A/B testing tools (Adobe, VWO, A/B Tasty, Optimizely or similar platforms) to analyse tests & transform data into easy to understand key takeaways.
- Good working knowledge of HTML, CSS, and event tracking in a/b testing tools to ensure the relevant success metrics will be tracked.
The other stuff we are looking for:
- Collate and gather data on customer behaviour and usage of the site and app, acquisition opportunities to present to the senior stakeholders.
- Foundational knowledge of UX/UI/ Design and App/ Web development.
- An eye for good design - understand what makes a good web or app experience.
Person Specification
- A clear communicator who can translate results into digestible updates for a range of stakeholders.
- Proactive attitude, exceptionally organised with impeccable attention to detail.
- Keenness to learn fast and make an impact.
- Analytically curious, comfortable navigating datasets to draw out actionable insight.
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
Plus much more...
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process
About this role
Working at DailyMail+, you'd be driving conversion improvements across one of the world's fastest-growing media subscriptions. The role sits within a rapidly scaling business—now in its second year and live across the UK, US, and Australia—where your work directly impacts subscription performance on web and app. You'd own the hands-on optimization of paywalls, landing pages, checkout flows, and display assets, working closely with a Senior CRO Manager and collaborating across product, analytics, editorial, and acquisition teams to build and launch A/B tests.
The position demands solid technical grounding: advanced knowledge of CRO and analytics, proven experience with A/B testing platforms like VWO or similar tools, and working knowledge of HTML, CSS, and event tracking. You'll analyze test results, set up metrics, manage the CRO roadmap in JIRA, and translate data findings into clear stories for stakeholders. An understanding of UX/UI principles and app or web development fundamentals will help you spot optimization opportunities and evaluate design quality.
This role suits someone analytically minded and detail-oriented who can move quickly in a data-driven environment. You'll need to be proactive, well-organized, and genuinely curious about user behavior—comfortable digging into datasets to uncover actionable insights and comfortable communicating those insights to non-technical audiences. The position is full-time and based in-office at Daily Mail+ headquarters in London's City of London.
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Pay for this role
The employer didn't post a pay range for this role. That usually means pay is set in negotiation, which favors whoever arrives with numbers. Check ranges on comparable CRO Specialist postings in London, and analyze any offer before you accept it.
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