Creative Lead, Copy
Airbnb
$180,000 - $217,000 / year
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Description
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Community You Will Join:
Airbnb is a creative company on a mission to connect people to the magic of the real world. You’ll join a collaborative, excellence-driven creative group led by the VP of Global Creative, and report directly to the Director of Brand Creative. Working in close, day-to-day partnership with your art partner, strategists, and producers, you’ll be part of an agile team dedicated to bold storytelling across our key verticals. Here, innovative thinking and hands-on craft are deeply valued, and your work will directly shape the future of our brand.
The Difference You Will Make
As a Creative Lead (Copy), you will be the narrative driving force behind high-impact integrated campaigns and social work across our highest-growth verticals, including Home/Stay, Experiences, Services, and more.
Working in a close dynamic partnership with a dedicated Art Director partner, you will directly bridge high-level brand narrative and provocative modern execution. Together, you won't just generate big ideas; you will bring them to life across social channels and traditional media touchpoints with exceptional craft, voice, and speed.
A Typical Day:
- Partner on Big Ideas: Work side-by-side with your Art Director partner to conceptualize and execute integrated, multi-channel campaigns.
- Elevate Narrative Craft: Turn brand and product stories into culturally resonant, sharp, and compelling copy—delivering world-class work at pace.
- Shape Integrated Storytelling: Seamlessly connect social-first voice and narrative with multi-channel campaigns, ensuring tone consistency and craft across every touchpoint.
- Collaborate with Leadership: Work directly with Creative Leadership and cross-functional teams to execute high-visibility work that moves the business forward.
- Embrace a Maker Spirit: Bring a hands-on, proactive builder mindset—scrappy, curious, and excited to dive into the work and prototype ideas quickly.
- Leverage AI & Modern Creative Tools: Fluent with AI creative tools and emerging digital workflows to accelerate ideation, iteration, and copy exploration without compromising quality.
- Direct Production Craft: Ensure exceptional editorial and tone execution while communicating effectively with creative teammates, agency partners, and production companies.
Your Expertise:
- 10+ years of relevant experience leading global brand campaigns, preferably a mix of advertising agency, creative studio, and in-house experience.
- Outstanding portfolio demonstrating best-in-class campaign work.
- Demonstrated success in leading multiple cross-media campaigns.
- Strong conceptual and brainstorming skills, leading and participating whenever needed.
- Experience collaborating closely with Brand Management teams. Ability to translate market research, data, and strategy to creative solutions.
- Flexible and dependable.
- Ability to think both strategically and tactically, concept through execution.
- Exceptional communication and presentation skills—you can effectively communicate and passionately defend decisions.
- Empathy for the customer, and empathy for individuals on a creative team.
- Passionate about Airbnb’s mission and purpose.
Location:
This position is US - Remote Eligible with West Coast hours. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.
Equal Employment Opportunity:
Airbnb values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Airbnb are considered without regard to race, color, religion, national origin, age, gender, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, gender expression, sexual orientation, or any other legally protected characteristic.
How We'll Take Care of You:
Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
Reasonable Accommodations: We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.
A Note on Recruiting Scams: Scammers sometimes pose as Airbnb recruiters to get money or personal information from candidates. A few things that will always be true for Airbnb’s hiring process: our open roles are posted on Airbnb’s Career’s Page at careers.airbnb.com, and our recruiters correspond only from @airbnb.com or @ext.airbnb.com email addresses. Our recruiters will never ask for your Social Security number, bank account details, passport, or payment app information while you are interviewing. We’ll also never ask you to pay a fee, send money, deposit or cash a check, or purchase work-related equipment (such as a company laptop) during the interview process. We encourage candidates to remain vigilant of these recruiting scams and not share sensitive information if you do not believe an individual is actually affiliated with Airbnb.
Benefits
- stock options
About this role
Airbnb's Creative Lead, Copy role sits at the center of the brand's storytelling engine, owning the narrative voice behind integrated campaigns across Home/Stay, Experiences, Services, and other growth verticals. You'd work in close partnership with a dedicated Art Director, translating high-level brand strategy into culturally sharp, multi-channel copy that lands on social, traditional media, and emerging platforms. This is hands-on work—you're not just concepting; you're executing with craft and speed, collaborating directly with creative leadership and cross-functional teams to move the business forward.
The role demands 10+ years of campaign leadership experience, ideally spanning agency, studio, and in-house environments, backed by a portfolio of best-in-class work. You'll need strong conceptual and brainstorming chops, the ability to translate strategy and data into creative solutions, and fluency with AI and modern creative tools. Beyond the core skills, the position values a maker's mindset—scrappy, curious, and willing to prototype quickly—along with exceptional communication and genuine empathy for both customers and your creative team.
Based in the US on a remote-eligible arrangement with West Coast hours, this full-time role offers a salary range of $180,000–$217,000, plus potential bonus, equity, and benefits. Occasional office time or offsites may be required as agreed with your manager.
How this employer is doing
average
- H1B: Active Visa Sponsor
- Active Visa Sponsor
Pay for this role
$180,000 to $217,000 per year
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