Sales Manager (Pennsylvania)
Green Thumb Industries
Salary undisclosed
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Description
The Role
Green Thumb is seeking a talented Sales Manager to oversee our PA cannabis program. As a Sales Manager, you will be responsible to ensure we meet and exceed our distribution targets and revenue growth targets. As a process manager you will be responsible for maximizing our sales team potential, influencing and educating our customers, developing sales & production strategies, maintaining budget/sales forecasts and manage the overall execution of the sales plan. You thrive in a growth, gritty environment and aren’t afraid to roll up your sleeves and dive in. This role is best suited for an extroverted go-getter who doesn’t mind phone calls, driving and ample facetime. You will be in dispensaries often interacting with a variety of clientele. Above all, you will embody Green Thumb’s people first culture.
Up to 50% travel throughout the state of Pennsylvania is required.
Responsibilities
- Oversee all functions of the sales lifecycle including sales forecasting, direct relationship management and development, negotiation of buying agreements and lead conversion, deal evaluations and approvals
- In partnership with CGM, develop annual and quarterly revenue plans, prepare monthly sales reports by product and channel to evaluate brand and product performance and develop annual and quarterly sales plans.
- Ensure stores have proper inventory levels through sales tools, smart communication and in-store visits
- Understand and provide insights on sales drivers and recommend new opportunities to drive incremental growth
- Attend cannabis industry trade shows, conferences, conventions, and other professional events in an effort to stay current on industry trends as well as to interact with potential and existing customers.
- Partner with Finance and Operations on the following activities: forecasting activities, developing revenue targets, budgeting and developing sales operations processes and compensation plans.
- Monitor the market to observe emerging trends and competition.
- Work with Branding and Marketing teams to develop advertising strategy and promotional activities.
Qualifications
- Bachelors degree required
- 4+ years of outside sales preferably in consumer packaged goods (food & beverage, preferred)
- Knowledge of cannabis industry, regulations, market trends and competition highly preferred
- Demonstrated experience of exceeding sales quotas
- Proven ability to build and execute a sales strategy to generate and develop new business
- Experience of P&L and budget management
- Working knowledge of Microsoft Office tools
- Experience working in sales management systems (i.e. Salesforce)
- Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense and resourcefulness
- Adapts and thrives in a demanding, fast-paced environment
- Possesses a high level of critical thinking
- Operates with a high level of professionalism and integrity, including dealing with confidential information
- Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb
- Must have a solid understanding of the Cannabis laws, rules and regulations and passion to further their understanding and knowledge of the industry and the laws.
Additional Requirements
- Must pass any and all required background checks
- Must be and remain compliant with all legal or company regulations for working in the industry
- Must possess valid driver’s license
- Must be a minimum of 21 years of age
- Must be approved by state badging agency to work in cannabis industry
#LI-REMOTE
About this role
Green Thumb Industries is looking for a Sales Manager to lead its Pennsylvania cannabis program, a role that combines strategic planning with hands-on customer engagement. You'll own the full sales lifecycle—from forecasting and relationship management through deal negotiation and execution—while working closely with finance, operations, marketing, and branding teams to develop revenue plans, monitor market trends, and drive growth. The position requires someone comfortable with significant travel (up to 50% throughout Pennsylvania), frequent dispensary visits, and direct interaction with a range of customers and industry stakeholders.
This role suits an extroverted, self-directed professional with at least four years of outside sales experience, ideally in consumer packaged goods. You'll need a bachelor's degree, demonstrated success exceeding sales quotas, and solid P&L and budget management skills. Cannabis industry knowledge is highly preferred, as is familiarity with Salesforce and Microsoft Office. Beyond the technical qualifications, Green Thumb is looking for someone who thrives in a fast-paced, gritty environment—resourceful, intellectually sharp, and willing to roll up your sleeves to get work done. You must pass background checks, hold a valid driver's license, be at least 21, and maintain full compliance with cannabis regulations and state badging requirements.
How this employer is doing
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Pay for this role
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