Creative Services Director
Hearst Health
Salary undisclosed
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Description
WPBF 25, the Hearst-owned ABC affiliate in West Palm Beach Florida, is looking for a Creative Services Director. This is a position requiring a strong leader who can bring the WPBF 25 News brand to life through creating and developing targeted research-driven marketing campaigns that connect our brand to our audience on multiple platforms including television, digital, social, paid media, and streaming. As Creative Services Director, you will be required to be in office 5 days a week and on occasion off hours in the case of severe weather or breaking news. You will be asked to use strategy and vision showing your creativity utilizing the latest industry marketing trends and managing numerous projects simultaneously. You will elevate the look and feel of the #1 local news station in the market, while managing and inspiring an award-winning creative team consisting of an Assistant Creative Services Director, a Senior Writer Producer and two promotional producers. Join Hearst Television, one of America’s most respected multimedia companies, while living near the beach and enjoying the outdoors year-round in beautiful South Florida!
Responsibilities
- Create, lead, and implement the brand marketing of WPBF 25, MeTV South Florida, Estrella TV West Palm Beach and Very Local West Palm Beach
- Manage production of compelling image, sweeps and special event campaigns for all platforms
- Identify dynamic multi-platform strategies to increase all stations brand awareness and ratings
- Oversee the creative team in the production of compelling brand-targeted station/news/weather image, targeted special reports, daily topicals, digital/streaming, programming, and special event campaigns for all platforms
- Provide inspiration and strategic direction to grow the skillset of our creative team
- Manage production of and posting of targeted social media marketing
- Collaborate, manage and execute dynamic outside media advertising efforts
- Liaison with network, syndicators, and Director of Community Affairs regarding local community partners and promotional activities
- Attend outside community functions or meetings
- Manage television promotional inventory on WPBF 25, our digital platforms, Very Local West Palm Beach and our multicast channels Estrella TV West Palm Beach, and MeTV.
- Develop and monitor annual department budget and expenses
Requirements
- 3-5 years in station marketing/promotion/brand management
- Must be creative, a compelling writer, and be able to use research to meet station goals
- Working knowledge of Adobe Creative Suite, videography, photography, Wide Orbit and ENPS
- Conceive and critique creative concepts and graphic designs to be incorporated into internal and external station branding
- Can collaborate and meaningfully communicate with news staff and interdepartmental station personnel
- Valid driver's license (hire is contingent on good driving record)
- College degree preferred or equivalent work experience.
- Related military experience will be considered
Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
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Medical | Dental | Vision
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401(k) matching
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Emotional Wellness Support
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Paid Time Off
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Paid Parental Leave
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LGBTQ+ Health Services
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Additional benefits to meet your and your family's needs
Benefits
- Medical | Dental | Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ+ Health Services
- Additional benefits to meet your and your family's needs
About this role
Leading the creative vision for WPBF 25, the top-rated ABC affiliate in West Palm Beach, this role demands a strategic marketer who can build and execute multi-platform campaigns across television, digital, social, and streaming. You'll own the brand identity for WPBF 25 and its sister stations, translating research and market insights into compelling promotional content that drives ratings and audience connection. The position requires hands-on creative work—writing, concepting, and critiquing designs—alongside leadership of a four-person creative team that produces daily topicals, sweeps campaigns, and special event promotions.
Success here means balancing creative direction with operational management: you'll oversee promotional inventory across multiple channels, develop departmental budgets, collaborate with news staff and community partners, and stay current with industry marketing trends. The role expects 3 to 5 years of station marketing or brand management experience, strong Adobe and broadcast software skills, and the ability to manage competing priorities while maintaining quality. You'll be in the Palm Beach Gardens office five days a week, with occasional off-hours availability for breaking news or severe weather coverage.
This is a full-time position at a respected Hearst Television property, offering standard benefits including medical, dental, vision, 401(k) matching, paid time off, and parental leave. The role suits someone who thrives in a fast-paced newsroom environment, enjoys storytelling across formats, and wants to lead a creative team while staying hands-on with strategy and production.
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Pay for this role
The employer didn't post a pay range for this role. That usually means pay is set in negotiation, which favors whoever arrives with numbers. Check ranges on comparable Creative Services Director postings in Palm Beach Gardens, and analyze any offer before you accept it.
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