Industry lead E-Commerce
AppsFlyer
Salary undisclosed
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Description
Please submit your CV in English.
About the Role
We’re looking for an Industry Lead – eCommerce to be our eCommerce expert in EMEA. You’ll work with clients, and with our own teams, on how mobile-first commerce really works: how customers are acquired and retained, which markets and models are growing, and where measurement changes the decisions people make. You’ll sit inside the Sales organization, but the job is advisory. You help clients and colleagues see their business more clearly, and the commercial outcomes follow from that.
EMEA is a varied region. Mature Western European markets sit next to fast-growing ones in CEE, the Middle East, and Africa. Clients range from D2C brands building their first performance programs to marketplaces running retail media businesses. You’ll need to hold a credible conversation with all of them.
What you’ll do
- Be the vertical expert. Build a clear, evidence-based view of EMEA eCommerce: what’s changing, what’s working, and what’s next. Retail media, marketplaces, D2C, cross-border commerce, and quick commerce are all in scope. Share it with the people who need it.
- Run executive business reviews for eCommerce clients. Use category benchmarks to show clients how they perform against their peers. Turn the data into a clear story, with recommendations they can act on.
- Go deep on the data. Work with our data analysts on analyses such as conversion funnels, in-app event performance, and cohort behavior. Define the KPIs that matter for the vertical and track them over time. Use our benchmarking and AI-enabled tooling to make this repeatable.
- Advise on strategy. Join client workshops and strategy conversations. Bring vertical context and best practice to help teams decide where to invest and what to measure.
- Support account teams. Give Sales and Customer Success vertical insight, benchmarks, and positioning for their key accounts. Build account-level views of where a client stands and where the opportunity is.
- Look ahead. Track where the vertical is heading, including new commerce models, platform changes, and the regulatory and privacy landscape (GDPR, DMA and others). Work out what it means for clients and for us.
- Build playbooks and content. Create vertical playbooks, frameworks, and research that teams across the company can reuse. Work with Marketing, Product, and Enablement so it reaches the right audience.
- Bring the market back to Product. Pass on what you hear from clients and from the market, so it shapes what we build.
- Be visible in the industry. Publish, speak, host executive roundtables, and represent AppsFlyer at eCommerce events and forums.
- Work as one global team. Collaborate with Industry Leads in other regions and verticals. Share methods, benchmarks, and learnings, and help us package our expertise in more structured ways.
- Show the impact. Be clear about how your work influences client outcomes, pipeline, and growth. We measure the function’s contribution, and you’ll help us do it well.
What you have
- 6+ years in eCommerce, retail, or growth, strategy, or analytics roles serving them, such as in-house, agency, or consulting
- Deep understanding of customer acquisition and retention: UA, re-marketing, conversion optimization, omnichannel
- A strong analytical mindset. You’re comfortable with data and good at explaining what it means to non-analysts.
- Experience advising senior stakeholders, including C-level, and running workshops or reviews with them
- Strong writing, presentation, and storytelling skills
- Experience working with sales or customer-facing teams on client strategy
- Familiarity with multiple EMEA markets; additional languages are a plus
- Ability to travel ~20% of the time
Why this role matters
Clients and colleagues rely on us to help them understand their market, not just to sell them software. As the Industry Lead for EMEA eCommerce, you bring one consistent view of the vertical across clients, data, and teams. You’re also part of a global team building a new kind of function inside AppsFlyer, and you’ll have real influence on how it develops.
Bonus Points
- Familiar with the Ad Tech industry
- Introduced by an AppsFlyer employee
As a global company operating in 19 countries across 5 continents, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.
About this role
AppsFlyer is hiring an Industry Lead for eCommerce in their EMEA region—a role that sits within Sales but functions as a strategic advisor rather than a traditional seller. You'd become the go-to expert on how mobile commerce actually works across Western Europe, Central and Eastern Europe, the Middle East, and Africa, helping both clients and internal teams make better decisions through data and market insight. The region spans everything from mature D2C brands to fast-growing marketplaces and quick commerce players, so you'd need to credibly advise across that full spectrum.
Your day-to-day involves building a clear, evidence-based view of what's changing in eCommerce—retail media, cross-border commerce, regulatory shifts—and translating that into actionable stories for clients. You'll run executive business reviews using benchmarks to show how clients perform against peers, dig into conversion funnels and cohort behavior with data analysts, join strategy workshops, and help Sales and Customer Success teams position their accounts. You'll also create playbooks and research that other teams can reuse, speak at industry events, and feed market insights back to Product.
This role calls for 6+ years in eCommerce, retail, growth, strategy, or analytics—ideally in roles where you've advised senior stakeholders and worked with customer-facing teams. You need strong analytical skills, comfort explaining data to non-analysts, excellent writing and presentation ability, and familiarity with multiple EMEA markets. About 20% travel is expected. It's a full-time, in-office position in London.
How this employer is doing
solid
- H1B: Sponsors Visas
- Recently Raised Funding
- Sponsors Visas
In the news
Exclusive: AppsFlyer raises $1B from Moloco, Google, Meta and Unity, Axios
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Pay for this role
The employer didn't post a pay range for this role. That usually means pay is set in negotiation, which favors whoever arrives with numbers. Check ranges on comparable Industry lead E-Commerce postings in London, and analyze any offer before you accept it.
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