Senior Marketing Manager
inDrive
Salary undisclosed
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Description
Key Responsibilities
- Hold responsibility for Passengers Acquisition and Retention KPIs
- Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product
- Drive Annual Marketing plan of the country, analyzing digital performance, media, and car branding strategies to optimize marketing mix
- Hold country marketing budget processes
- Generate hypotheses and execute tests to drive growth hacking initiatives
- Lead Brand positioning in line with local insights and global brand guidelines
- Oversee the creation of effective and culturally relevant creatives for all marketing channels
- Identify and nurture partnerships that align with marketing objectives
- Perform market and audience research
Skills, Knowledge and Expertise
- 7+ years of digital consumer marketing experience in a global company, 3+ years in a similar role
- Experience in leading multi-cultural teams, preferably in a matrix structure with influence by leadership skills
- Experience working with a mobile product, preferably ride-hailing or similar tech industry
- Proven track record of effectively delivering multiple marketing projects in a fast-paced environment
- Hands-on project management experience, including agency management and direct involvement in tasks when needed
- Ability to develop market insights and marketing strategy and analyze campaign effectiveness
- Strong data and analytical skills
- English and Spanish on a fluent level
Benefits
- Be part of a growing and innovative company with a unique approach to ride-hailing
- Enjoy a collaborative and supportive work environment where new ideas and perspectives are encouraged and valued
- Have the opportunity to make a significant impact on the company and the industry as a whole
- Grow your skills and experience through challenging and rewarding work, with opportunities for advancement as the company expands
- Competitive salary
- Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company
Benefits
- Be part of a growing and innovative company with a unique approach to ride-hailing Enjoy a collaborative and supportive work environment where new ideas and perspectives are encouraged and valued Have the opportunity to make a significant impact on the company and the industry as a whole Grow your skills and experience through challenging and rewarding work, with opportunities for advancement as the company expands Competitive salary Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company
About this role
inDrive is looking for a Senior Marketing Manager to lead marketing strategy and execution across Central America, with particular focus on driving passenger acquisition and retention metrics. You'd own the annual country marketing plan, manage budget allocation, and lead a matrix-structured team while collaborating across Business Development, Product, and Operations. The role blends strategic work—brand positioning, market research, growth hypothesis testing—with hands-on execution, including creative oversight and agency management.
This position suits someone with at least seven years in digital consumer marketing at a global scale, ideally three-plus years in a comparable leadership role. You'll need proven experience leading multicultural teams in matrix environments, familiarity with mobile products (ride-hailing experience is preferred), and the ability to move quickly across multiple projects without losing analytical rigor. Fluency in both English and Spanish is required. The hybrid setup in Guatemala offers a chance to shape a major market for an innovative ride-hailing platform while working within a collaborative environment that values new ideas.
How this employer is doing
average
- Leadership Change
Typical pay for this role
$140,000
Typical range: $100,000 to $140,000
In the news
inDrive Appoints Former Lyft CFO Elaine Paul as an Independent Board Director, Business Wire
Pay for this role
The employer didn't post a pay range for this role. That usually means pay is set in negotiation, which favors whoever arrives with numbers. Check ranges on comparable Senior Marketing Manager postings in your area, and analyze any offer before you accept it.
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