Marketing & Resident Experience Specialist - U Club on 28th

American Campus Communities

Salary undisclosed

U Club on 28th - Boulder, COFull-timeOn-siteIntermediate

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Description

American Campus Communities is seeking a proactive Marketing and Resident Experience Specialist to maximize and drive revenue through strategic marketing and leasing efforts. This role balances marketing initiatives with comprehensive leasing responsibilities, including conducting tours, coordinating move-ins, and managing room assignments. You’ll amplify resident engagement and oversee community events - essential in creating a vibrant living environment to maintain high occupancy and retention rates. You’ll be an integral part of creating an exceptional living experience for our residents.

Job Responsibilities:

Maximize revenue and drive occupancy through marketing efforts, exceptional customer service, and leasing execution.
Execute the leasing process for prospective residents, including appointments, leads, tours, maintaining show rooms, and completing prospect and future resident follow-up.
Give informative property tours to potential prospects onsite and create value by anticipating needs and addressing objectives to close the tour.
Maintain accurate and current prospect traffic and leasing data in all required systems and platforms; complete administrative requirements for move-ins and move-outs to company standard.
Assist with office administrative tasks, including package management.
Coordinate the planning, preparation, and implementation of all lease up events (athletic events, housing fairs, orientations, open houses, etc.), renewal events, and resident programs.
Execute the established sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve the budgeted occupancy and revenue; this includes using traditional, digital, and social marketing mediums.
Create and post engaging and visually appealing social media content for all approved company channels in accordance with company standards.
Audit property websites and digital channels and listings for accuracy and expected visual standards.
Produce and submit all required reporting to supervisor and support teams for approval to distribute as needed.
Coordinate room assignments and roommate matching, where needed.
Build and maintain relationships with local business, community leaders, university partners, etc.
Remain knowledgeable of market trends, market performance, new construction in area, enrollment, etc.
Partner closely with service team to ensure property is consistently well-maintained and meets curb appeal standards.
Other duties as assigned by manager.
This position may be subject to an on-call rotation.

Ideal Candidate
The ideal candidate for the Marketing & Resident Experience Specialist role is an early-career, customer-focused professional able to support leasing, marketing, and resident engagement activities within a property management environment. This role includes contributing to leasing processes, supporting marketing initiatives across traditional and digital platforms, and assisting with resident events that enhance community engagement and retention.

Candidates should have experience or interest in leasing, sales, marketing, hospitality, or customer service, (including leasing consultant or leasing specialist responsibilities) along with strong communication and organizational skills. While not all candidates will have experience across every area, they should be prepared to develop skills across both leasing and marketing functions.

Key Responsibilities

Our people are devoted to a culture of inclusion, diversity, and equality in the workplace and our communities. We are committed to intentionally executing an evolving set of goals specific to inclusion, diversity, and accountability, driven by empathetic leadership and embraced by all.
The core of American Campus culture involves everyone being fully invested in everything that e do down to picking up the smallest piece of trash. No matter their position or duration at any given property, everyone picks up trash because we take pride in our community.
Serve as an American Campus representative and liaison in all interactions.
Certain activities involved in this position may be photographed and/or video and audio recorded for quality control and/or training purposes. Compliance with the Photo, Video and Voice Recording Policy is a condition of employment.

Skills, Knowledge and Expertise

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the minimum knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

2 years’ of experience in leasing, marketing, or sales
Experience in reading, analyzing and interpreting general business correspondence and leasing documents.
Experience writing routine reports and correspondence
Prior experience in the student housing industry preferred.
Bachelor’s degree in marketing, business, or similar field preferred
Social media experience preferred.

Benefits

Benefits:
- Dental
- Vision
- 401(k) with Employer Matching
- Medical & Dependent Care Flexible Spending Accounts (FSA)
- Life Insurance
- Sick Leave
- Paid Time Off
- Paid Pregnancy & Childbirth Leave
- Paid Paternity Leave
- Health Insurance
- Health Savings Account (HSA) with Employer Matching
- Short-Term & Long-Term Disability
Perks:
- Preferred Membership Pricing at Local & National Companies
- CoreGiving Volunteer Days
- Referral Program
- Charity Matching Program

Benefits

Benefits:Dental Vision 401(k) with Employer Matching Medical & Dependent Care Flexible Spending Accounts (FSA) Life Insurance Sick Leave Paid Time Off Paid Pregnancy & Childbirth Leave Paid Paternity Leave Health Insurance Health Savings Account (HSA) with Employer Matching Short-Term & Long-Term Disability Perks:Preferred Membership Pricing at Local & National Companies CoreGiving Volunteer Days Referral Program Charity Matching Program

About this role

At U Club on 28th in Boulder, this role bridges marketing and leasing within a student housing community, requiring someone equally comfortable executing tours and closing prospects as creating social media content and planning resident events. You'll own the full leasing cycle—from lead generation and property showings to move-in coordination—while simultaneously driving occupancy through strategic marketing across digital, traditional, and social channels. The position demands strong organizational skills and genuine customer focus, as you'll be managing prospect data, coordinating community events, and building relationships with university partners and local stakeholders to keep the property competitive and well-occupied.

This is an early-career role suited to someone with two years of experience in leasing, sales, or marketing who's ready to develop skills across both functions rather than specialize in one. Prior student housing experience is preferred but not required; what matters more is your ability to communicate effectively, manage multiple priorities, and take ownership of both revenue-driving activities and the day-to-day details that keep a community running smoothly. You'll represent American Campus Communities in all resident and prospect interactions, and the role may include on-call responsibilities.

The position offers a standard benefits package including health, dental, vision, 401(k) with matching, paid time off, and volunteer days. The salary range is $19 per hour.

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Pay for this role

$19 per year

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