Business Transformation Director Data & AI
VML The Cocktail
Salary undisclosed
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Description
The Cocktail es una consultora tecnológica multinacional cuya misión es acelerar el crecimiento sostenible de nuestros clientes. Movilizamos grandes organizaciones para mejorar la relación entre las marcas y personas mediante el diseño, los datos y la tecnología. Entendemos lo que nuestros clientes necesitan y orquestamos capacidades para lograr esos objetivos a una velocidad de vértigo.
Nuestra cultura se basa en la diversidad, creatividad y en la mezcla de especialistas (estrategia, diseño, tecnología, data, investigación…) Nuestras carreras se caracterizan por un crecimiento profesional exponencial, y por la participación en proyectos con impacto real en grandes clientes.
Formar parte de The Cocktail implica rodearse de un equipo inspirador del que aprender y que te ayudará a crecer. Trabajamos bajo la máxima de que es mejor pedir perdón que permiso, por eso, esperamos de ti una visión disruptiva y challenger, inconformismo y pasión por la excelencia y los desafíos.
Si quieres moverte en un entorno retador, crear proyectos innovadores y hacer que las cosas pasen, The Cocktail es para ti.
The opportunity
Data & AI are increasingly central to how organisations transform their business, operate at scale and compete in their markets.
Within our Business Transformation and Consulting practice, we are strengthening our capability in Data & AI to support complex, end-to-end transformation programmes across UK and EMEA.
We are looking for a Senior Manager with strong experience in data-led business transformation to play a key leadership role across client delivery, commercial activity and capability development, working closely with senior leadership.
Your Role
As Senior Manager – Data Strategy & AI Transformation, you will:
Business Transformation & Client Leadership
- Define enterprise data strategies aligned to business growth objectives.
- Define data product models and governance frameworks, in colaboration with Data Architects.
- Translate strategic ambition into phased, executable roadmaps (i.e. Semantic Layers, Unified Customer ID, NBAs and decisioning engines, advanced segmentation...)
- Integrate Data & AI into broader transformation programmes (marketing transformation, CRM modernisation, digital reinvention, operating model redesign) with a clear business impact approach
- Define how AI (including GenAI and agentic systems) can be embedded into workflows, decisioning and activation.
Commercial & Consulting Contribution
You will actively contribute to account growth and proposition development, positioning Data & AI as strategic enablers of enterprise transformation.
- Shaping the Data & AI components of:
- Transformation roadmaps
- Proposals and RFP responses
- Executive value cases and investment narratives
- Connecting data foundations to measurable business outcomes (ie: personalisation at scale, commercial acceleration, intelligent automation...)
- Collaborating with Marketing, CX, Commerce and Technology leaders to deliver integrated propositions.
- Identifying expansion opportunities through data evolution and new AI-enabled use cases.
Team & Capability Development
- Mentor and develop Data & AI consultants and managers.
- Help evolve methodologies, assets and ways of working.
- Support recruitment and development of high-quality talent.
- Promote a culture of collaboration, accountability and impact.
Innovation & Thought Leadership
- Stay current on AI, GenAI and advanced analytics trends.
- Translate innovation into practical, enterprise-ready use cases.
- Contribute to internal and external thought leadership where appropriate.
What we’re looking for
You are a senior consulting leader with deep data expertise, strong business acumen and the ability to operate confidently across strategy, data and transformation delivery.
You combine executive credibility, technical fluency and commercial impact orientation.
You likely bring:
- 8–12+ years of experience in data strategy, analytics transformation or technology consulting within complex enterprise environments.
- Proven experience leading data-led transformation programmes, not isolated use cases.
- Strong exposure to enterprise data platforms and ecosystems (e.g., Azure, AWS, GCP, Snowflake, Databricks, Salesforce Data Cloud or equivalent).
- Experience integrating data platforms in the marketing and CRM ecosystems (CDP, automation platforms, analytics and activation tools).
- Demonstrated experience embedding Data & AI into broader transformation initiatives (digital, CRM, operating model, customer experience).
Sobre WPP
WPP es el partner de confianza para el crecimiento de las marcas líderes a nivel mundial. Unimos inteligencia de medios y soluciones de datos de vanguardia, creatividad de primer nivel, producción de última generación, soluciones empresariales transformadoras y asesoramiento estratégico puntero en una sola empresa, impulsada por un talento excepcional y nuestra plataforma de agentic marketing, WPP Open, para ayudar a nuestros clientes a navegar por el cambio, aprovechar las oportunidades y lograr un crecimiento transformador. Para obtener más información, visite WPP.com.
Creemos que el major trabajo se realiza cuando estamos juntos, fomentando la creatividad, la colaboración y la conexión. Por eso hemos adoptado un enfoque híbrido, con equipos en la oficina una media de cuatro días a la semana. Si necesitas adaptaciones o flexibilidad, coméntalo con el equipo de contratación durante el proceso de entrevista.
WPP (The Cocktail/VML) es una empresa que ofrece igualdad de oportunidades y considera a los candidatos para todos los puestos sin discriminación ni consideración de características. Nos comprometemos a fomentar una cultura de respeto en la que todos se sientan parte de la empresa y tengan las mismas oportunidades de progresar en sus carreras.
Al hacer clic en "Enviar solicitud", se enviará a The Cocktail/VML toda la información que añada a continuación. Antes de hacerlo, le recomendamos que lea nuestra Política de privacidad de contratación. Los residentes en California deben leer nuestro Aviso de privacidad de contratación en California. En él se explica qué hacemos con sus datos personales cuando solicita un puesto en nuestra empresa y cómo puede actualizar la información que nos ha proporcionado o cómo eliminarla.
About this role
VML The Cocktail is seeking a senior consulting leader to drive data and AI strategy within their Business Transformation practice across the UK and EMEA. This role sits at the intersection of enterprise strategy, technology delivery and commercial growth, requiring someone who can translate complex data ambitions into executable transformation roadmaps while maintaining clear business impact. You would work on large-scale programmes spanning marketing transformation, CRM modernisation and operating model redesign, defining how data platforms and AI—including generative AI and agentic systems—embed into client workflows and decision-making.
The position demands 8–12+ years of consulting experience in data strategy and enterprise transformation, with proven fluency in modern cloud platforms (Azure, AWS, GCP, Snowflake, Databricks) and marketing/CRM ecosystems (CDPs, automation, analytics tools). Beyond technical depth, you need strong executive credibility and commercial orientation to shape proposals, build investment cases and identify expansion opportunities that connect data foundations to measurable business outcomes.
Beyond client delivery, you would mentor consultants and managers, contribute to thought leadership on emerging AI trends, and help shape the firm's data and AI methodologies. This is an in-office role in London suited to someone who thrives in a collaborative, fast-paced environment and wants to operate across strategy, delivery and capability building rather than specialising in one domain.
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