Account Executive
Hearst Health
Salary undisclosed
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Description
Join WGAL’s Best-in-Class Media Sales Team
We are seeking a professional Media Sales Account Executive to join our team at WGAL, the leading and renowned Hearst-owned NBC affiliate in the vibrant and growing Harrisburg-Lancaster-Lebanon-York, PA market. In this role, you will be responsible for selling advertising solutions to advertising agencies and local businesses. You will also develop new business relationships, identify needs and create customized and effective marketing solutions by harnessing the strength of the station and Hearst Television’s vast suite of products and resources.
The ideal candidate has demonstrated success in media sales and marketing with a desire to elevate their career using the extensive resources available at WGAL and Hearst Television.
Apply now to join an exceptional sales team and craft your incredible success stories for WGAL, Hearst Television, and the clients we serve.
Why WGAL
- Credibility as the Market Leader: You will represent the most recognized and trusted local news brand in the market, delivering proven results for clients.
- Best-in-Class Products: Along with the most consumed local news product on TV and online, WGAL is home to the #1 NFL property on television, Sunday Night Football, Major Leage Baseball, Big10 and Notre Dame football, NBA, Olympics, and much more! You’ll also be on the leading edge of digital media with access to a comprehensive portfolio of specialty products including, but not limited to, advanced audience targeting with streaming television, social media, and sponsored content.
- Resources and Training to succeed: You will be armed with every tool necessary to succeed. Marketing intelligence through Consumer and Media Research tools; In-house Creative Services for ideation, scripting, and production of commercial message; On-going training on new tools and best practices.
Key Responsibilities:
- Grow Revenue: Maximize station revenue and achieve sales goals across linear, multicast, and digital platforms through effective selling, negotiating, and follow through.
- Execute and Optimize: Manage the execution of multi-platform campaigns including creative messaging, order accuracy, accountability for performance, and adjusting when necessary.
- Cultivate Connections: Build integrity based and lasting client relationships that strengthen station partnerships.
- Develop New Business: Dedication to growing new business through continuous prospecting, meeting with new clients, and delivering comprehensive and effective sales presentations that result in sales.
- Stay Ahead of the Curve: Engage in ongoing learning of sales processes, product offerings, competitive landscape and best practices.
What You Bring:
- Experience & Results: Proven track record in media sales (or related) of surpassing revenue targets and dedication to growing business.
- Negotiation & Communication: Team player with excellent communication, a skilled negotiator with creative solutions, and ability to analyze and apply research.
- Passion for Business Development: History of producing results in a consultative customer-focused business atmosphere.
- Leadership & Development: Ownership of your success, adapting to changing needs, solving problems, and collaboration with sales support, your peers, and managers.
- Experience: 3+ years in media sales preferred and related military experience is considered.
Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
- Medical | Dental | Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ+ Health Services
- Additional benefits to meet your and your family's needs
Benefits
- health insurance
- 401(k)
- paid time off
- parental leave
About this role
WGAL, Hearst's NBC affiliate in the Harrisburg-Lancaster-Lebanon-York market, is looking for an Account Executive to sell advertising solutions across its linear, digital, and streaming platforms. You'd work with advertising agencies and local businesses to identify their needs and build customized campaigns, drawing on the station's premium inventory—including Sunday Night Football, Major League Baseball, and Big Ten football—plus digital tools for audience targeting and sponsored content. The role combines direct sales activity with campaign management, requiring you to hit revenue targets, negotiate effectively, and adjust strategies based on performance.
Success in this position depends on consultative selling skills and a track record in media sales or related fields. You should be comfortable prospecting for new business, presenting comprehensive solutions, and maintaining client relationships built on integrity. The station provides marketing research tools, in-house creative services, and ongoing training to support your work. Three or more years of media sales experience is preferred, though related military background is also considered.
This is a full-time, in-office role in Lancaster. Hearst offers medical, dental, and vision coverage, 401(k) matching, paid time off, paid parental leave, and emotional wellness support.
Typical pay for this role
$100,000
Typical range: $60,000 to $140,000
This role's local market on JobMinglr
Pay for this role
The employer didn't post a pay range for this role. That usually means pay is set in negotiation, which favors whoever arrives with numbers. Check ranges on comparable Account Executive postings in Lancaster, and analyze any offer before you accept it.
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