Cluster Graphic Designer & Content Creator

What will I be doing?

As Cluster Graphic Designer & Content Creator, you will be responsible for:

• Creating high-quality visual assets for digital and print communications, including social media, websites, digital screens, EDMs, advertisements, posters, flyers, brochures, menus, signage and hotel collateral.
• Translating marketing briefs into strong creative concepts aligned with commercial priorities and brand objectives.
• Developing and adapting campaign artwork across multiple formats, platforms and touchpoints.
• Creating social media graphics, carousels, Stories, Reel covers, animations and campaign assets.
• Capturing and editing short-form video content, including Reels, Stories, promotional videos and behind-the-scenes content.
• Planning and producing in-house photography for guestrooms, restaurants, F&B, lifestyle experiences, facilities, events and activations.
• Supporting internal and external photography and videography shoots.
• Managing post-production including retouching, colour correction, editing, motion graphics, resizing and formatting.
• Supporting hotel, F&B, seasonal, festive, event and outlet-launch campaigns.
• Updating menus, promotional materials and operational artwork as required.
• Working closely with the Cluster Marketing team to translate content calendars into engaging visual content in support of an omni-channel approach.
• Monitoring visual and social media trends and identifying relevant creative opportunities.

• Manage social media platforms: Plan, schedule, publish, and monitor content across the hotel's social media channels to increase engagement and brand awareness.

• Knowledge of social media metrics and analytics tools (e.g., Meta, Google Analytics, Sprinklr, Hootsuite, Sprout Social, or similar), with the ability to use data to improve social media strategies.
• Maintaining organised artwork, photography and video libraries across cluster properties.
• Ensuring all creative output is delivered accurately, consistently and within agreed timelines.

Brand & Creative Standards

A key part of this role is ensuring every creative execution reflects the positioning and standards of each property.

You will:

• Maintain Hilton brand standards across all creative outputs.
• Ensure all creative and social media content complies with established brand standards, guidelines and intellectual property requirements.
• Use approved character assets, terminology, logos and artwork correctly.
• Maintain consistency in visual identity, tone and presentation across campaigns.
• Balance creativity with brand compliance, commercial relevance and operational requirements.

Content Creation

The role will play an important part in strengthening the in-house content capabilities of both properties.

You will be expected to:

• Develop original photography and video concepts.
• Produce food, product, lifestyle, interior and event photography.
• Create engaging short-form content designed specifically for social platforms.
• Produce Reels and video edits that reflect current platform behaviours while remaining brand appropriate.
• Support content shoots through concept development, shot lists, styling and production.
• Create content that supports hotel awareness, F&B promotions, seasonal campaigns and commercial initiatives.

Qualifications

What are we looking for?

To successfully fill this role, you should have:

• A minimum of 3 years of relevant experience in graphic design, content creation or a similar creative role.
• A strong portfolio demonstrating work across digital, print, social media, photography and video.
• Strong proficiency in Adobe Creative Suite, particularly:
  • Photoshop
  • Illustrator
  • InDesign
  • Premiere Pro
  • After Effects
• Strong knowledge of layout, typography, composition, branding and visual hierarchy.
• Experience in photography and videography, including food, product, lifestyle, interiors and social content.
• Good knowledge of cameras, lighting, composition and video production.
• Experience with Lightroom, Premiere Pro, After Effects, Final Cut Pro or similar editing software.
• Strong understanding of Instagram, Facebook, TikTok, LinkedIn, YouTube and evolving social platforms.
• Experience creating mobile-first and social-first content.
• Strong awareness of Reels, short-form storytelling, content hooks and platform trends.
• Strong creative thinking and the ability to develop concepts from a marketing brief.
• Excellent attention to detail and a strong understanding of brand consistency.
• Strong project and time-management skills.
• The ability to manage multiple projects simultaneously across two properties.
• The ability to work efficiently in a fast-paced hospitality environment.
• Excellent written and verbal communication skills in English.
• Experience in hospitality, lifestyle, F&B or luxury brands is preferred.

Key Competencies

We are looking for someone who is:

• Creative and commercially minded
• Visually strong and detail-oriented
• Proactive and solutions-focused
• Comfortable managing multiple deadlines
• Confident working across both digital and print
• Passionate about social-first content
• Collaborative and open to feedback
• Able to balance creativity with brand and operational requirements
• Consistent in delivering high-quality work under pressure