Director of Marketing Communications
On
Salary undisclosed
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Description
About the role
Reporting to the Commercial Director, and working closely with the regional Hilton teams, you will initially focus on delivering the new LXR Hotel and Resorts brand roll out and pre-opening tasks. Elevating the hotel's luxury positioning, strengthen brand reputation, and delivering impactful campaigns that connect with local, national, and international audiences.
Your responsibilities will include:
Lead the development and execution of the annual integrated marketing and communications strategy aligned to hotel commercial objectives.
Drive brand awareness, market share growth, direct revenue, and customer acquisition across all business segments.
Develop and manage annual marketing budgets, forecasts, and performance reporting.
Serve as the guardian of the Imperial Hotel Gold Coast and Hilton brand standards across all channels and guest touchpoints.
Lead all public relations activities including media relations, press outreach, influencer engagement, executive profiling, and publicity opportunities.
Support major hotel repositioning, refurbishment, rebranding, and pre-opening initiatives.
Qualifications
About you
Bachelor's degree in Marketing, Communications, Public Relations, Business, Hospitality, or a related discipline.
Minimum 6+ years of progressive marketing and communications experience, with at least 3 years in a senior leadership role.
Proven luxury hotel or luxury lifestyle brand experience is essential.
Demonstrated experience in hotel pre-openings, repositioning projects, rebranding initiatives, or major hotel transformations.
Strong expertise in brand management, public relations, media relations, communications, and reputation management.
Exceptional written, verbal, and presentation skills with strong storytelling capabilities.
Experience managing agency relationships, media partnerships, influencers, and external stakeholders.
Strong commercial acumen with the ability to analyse performance data and identify revenue opportunities.
Experience working within a global hotel brand environment is highly desirable.
Proficiency in Hilton marketing platforms, Salesforce, Adobe Creative Suite, and digital analytics tools preferred.
Demonstrated leadership capability with experience building, mentoring, and managing high-performing teams.
About this role
On is seeking a Director of Marketing Communications to lead the launch and positioning of its new LXR Hotel and Resorts brand at the Imperial Hotel Gold Coast. Based in Bundall and reporting to the Commercial Director, you'll work closely with regional Hilton teams to execute pre-opening initiatives, develop integrated marketing strategy, and establish the hotel's luxury market presence across local, national, and international channels. The role combines strategic brand stewardship with hands-on campaign delivery, requiring you to manage budgets, drive revenue growth across business segments, and maintain brand standards across all guest touchpoints.
This position demands substantial experience in luxury hospitality marketing. You'll need at least six years in progressive marketing and communications roles, with three years in senior leadership, plus demonstrated success in hotel pre-openings, repositioning, or major transformations. Expertise in brand management, public relations, media relations, and reputation management is essential. You should be comfortable managing agency and media partnerships, engaging influencers, and profiling executives, while also analyzing performance data to identify commercial opportunities. Familiarity with Hilton's marketing platforms, Salesforce, Adobe Creative Suite, and digital analytics tools is preferred.
The role suits an experienced marketer ready to lead a significant brand launch within a structured global hospitality environment. You'll need strong storytelling and presentation skills, the ability to build and mentor teams, and commercial acumen to connect marketing efforts to revenue outcomes. This is a full-time, in-office position at On in Queensland.
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Pay for this role
The employer didn't post a pay range for this role. That usually means pay is set in negotiation, which favors whoever arrives with numbers. Check ranges on comparable Director of Marketing Communications postings in Bundall BC Queensland, and analyze any offer before you accept it.
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