WLKY Account Executive
Hearst Health
Salary undisclosed
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Description
WLKY, the CBS affiliate in Louisville, KY is looking for an Account Executive. An Account Executive sells advertising to local businesses and negotiates impressions and rates with ad agencies. You will also solicit new businesses to advertise TV and web. If you are motivated by an excellent product, great compensation, and working with a talented team of professionals, look no further. We will provide the tools for powerful multi-platform marketing solutions to create partnerships to retain and grow our client base. You will report to the Local Sales Manager. If you want to work for the best, we want to hear from you today!
Responsibilities
- Produce revenue across all available platforms
- Prospect, contact and present to new businesses
- Develop new revenue through local business development
- Form strategic and market partnerships
- Manage an active account/client list
- Conceptualize, create, and deliver sales proposals that are consistent with station strategies
- Achieve individual sales goals while contributing to ((station)) dynamic sales team
Requirements
- 1+ years in media or digital sales, or similar sales field
- Experience with the development of new business/non-traditional business
- Have strong negotiation skills
- Experience in a consultative customer-focused business atmosphere
- Accountability within a goal-structured organization
- Must be a team player
- Experience selling to business owners
- Understand and use qualitative research to further sales effort
- Related military experience will be considered
Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
- Medical | Dental | Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ+ Health Services
- Additional benefits to meet your and your family's needs
Benefits
- health insurance
- 401(k)
- paid time off
- parental leave
About this role
Hearst Health's WLKY station in Louisville is hiring an Account Executive to drive advertising revenue across television and digital platforms. You'd be responsible for prospecting new local businesses, managing existing client relationships, and developing sales proposals that align with station strategy. The role requires balancing new business development with account management while hitting individual sales targets as part of a collaborative team.
The position calls for at least a year of media, digital, or similar sales experience, along with a track record building non-traditional revenue streams. You'll need strong negotiation skills, comfort selling to business owners, and the ability to use market research to inform your approach. Success here means being self-motivated, accountable to goals, and genuinely consultative with clients rather than transactional.
You'd report to the Local Sales Manager and work in-office in Louisville. Hearst offers standard benefits including medical, dental, and vision coverage, 401(k) matching, paid time off, and paid parental leave, plus emotional wellness support and LGBTQ+ health services.
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Pay for this role
The employer didn't post a pay range for this role. That usually means pay is set in negotiation, which favors whoever arrives with numbers. Check ranges on comparable WLKY Account Executive postings in Louisville, and analyze any offer before you accept it.
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