Digital Sales Manager
Hearst Health
Salary undisclosed
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Description
WISN-TV, the ABC affiliate in Milwaukee, WI is looking for a Digital Media Sales Manager to provide energized leadership for our digital sales programs. You have experience with new media and enjoy staying up to date with its evolution, understands digital marketing strategy and excels in a customer-focused team environment.
Job Responsibilities
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Prepare and implement individual advertiser account strategy including revenue goals
- Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals
- In partnership with the Local Sales Manager, lead weekly sales meetings; prepare and lead quarterly/annual sales planning meetings
- Evaluate seller performance and provide feedback
- Be a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines
- Respond to Request For Proposals (RFPs); meet client deadlines
- Meet with clients to develop/strengthen business relationships; improve client retention
- Develop/strengthen business relationships with important station vendors
- Support local sellers in sales presentations to multiple points of contact with client/agency personnel
- Develop and produce non-traditional revenue and new sales programs
- Manage multiple expense budgets related to digital projects
- Work in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals
- Provide training to Local and National sellers
- Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window
- Maintain current and accurate revenue forecasts by account
- Review new insertion orders
Experience Requirements
- Have a complete understanding of current digital marketing strategies including synergist values with other media.
- Understanding of pricing and inventory management principles
- Dissect an advertising Request For Proposal (RFP); identify important revenue opportunities, and prepare comprehensive and a winning response
- Prospect, meet with, and close business with new station clients
- Have the skills to manage others
- Valid driver's license and reliable automobile
- Related military experience will be considered
Value in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
- Medical | Dental | Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ+ Health Services
- Additional benefits to meet your and your family's needs
Benefits
- health insurance
- 401(k)
- paid time off
- parental leave
- professional development
About this role
At WISN-TV in Milwaukee, you'd lead the digital sales function for an ABC affiliate, balancing strategic account management with team leadership and vendor relationships. The role sits at the intersection of sales execution and business development—you'd be responsible for setting revenue goals, negotiating deals, responding to client RFPs, and ensuring your sales team has the tools and coaching to succeed. This means time in client meetings, weekly team huddles, quarterly planning sessions, and hands-on involvement in major proposals.
The position calls for someone with solid grounding in digital marketing strategy and pricing models, comfortable dissecting complex client requests and identifying revenue opportunities. You'll need to manage multiple budgets, develop new revenue streams beyond traditional broadcast, and work across the local and national sales structure. Sales management experience and the ability to prospect and close new business are essential; a valid driver's license and reliable vehicle are required for client visits.
Hearst offers standard media-industry benefits including medical, dental, and vision coverage, 401(k) matching, paid time off, and paid parental leave, along with emotional wellness support and LGBTQ+ health services.
Typical pay for this role
$100,000
Typical range: $80,000 to $140,000
This role's local market on JobMinglr
Pay for this role
The employer didn't post a pay range for this role. That usually means pay is set in negotiation, which favors whoever arrives with numbers. Check ranges on comparable Digital Sales Manager postings in Milwaukee, and analyze any offer before you accept it.
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