Senior Marketing Operations Specialist
Motive
82,000 - 114,000 / year
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Description
Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.
About the Role:
The Marketing Operations team is responsible for building the tools and capabilities that enable us to scale our marketing practice. This includes all we do with marketing systems, marketing services, data quality, sales alignment and more. The team provides strategic and tactical support to key projects at Motive that make it possible for us to grow. We collaborate closely with teams across the company - like enterprise systems, sales, product marketing, engineering and more.
As Senior Marketing Operations Specialist, you will be responsible for administering Motive’s MarTech stack and systems to support our rapid growth. As subject-matter expert on marketing systems and data flow configuration and capabilities, you will work with IT, enterprise systems, product, and data teams to support key marketing processes and strategic initiatives. We’re looking for someone who is ready to hone their expertise in MarTech applications, and collaborate across marketing teams.
What You'll Do:
- Administer the MarTech stack day-to-day, including technical configurations and builds, testing new functionalities, troubleshooting, and supporting continuous optimization
- Build agentic workflows automating and scaling marketing ops processes, such as marketing-sales handoffs and key data flow monitoring
- Implement data governance, compliance and quality measures informed by business requirements
- Set up cross-platform signals and in-product messaging to drive prospect and customer journeys
- Support and enable marketing team stakeholders on MarTech stack utilization, MCP capabilities, and best practices
What We're Looking For:
- 3+ years of hands-on experience administering a marketing technical stack and database.
- Past hands-on expertise administering and building in Motive’s main GTM stack: Salesforce and Marketo (certification is a plus); as well as Clay, Pendo, Outreach, 6sense, Snowflake, or similar tools.
- 1+ years of hands-on professional use of AI platforms such as Claude, Gemini, Glean etc.
- Excellent problem solving skills and analytical mindset
- Strong communication and cross-functional stakeholder collaboration skills
- Bachelor's degree or higher from an accredited university
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits.
The compensation range for this position will depend on where you reside. Motive uses three geographic zones to determine pay range. For this role, the compensation ranges are:
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
Please review our Candidate Privacy Notice here.
UK Candidate Privacy Notice here.
The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
Regarding US-based roles, depending on your role and primary work location, Motive Technologies, Inc. (“Employer”) discloses candidates may be required to execute a non-compete covenant with the Employer. This requirement does not apply to lawyers, interns, or employees working in CA, MN, MT, ND, OK, or where otherwise prohibited by law.
Non-compete covenant terms in all other jurisdictions will be subject to the applicable statutory requirements, including but not limited to, procedures, industry related prohibitions, or salary and compensation thresholds.
All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.
Benefits
- 401(k)
- paid time off
- stock options
- life insurance
About this role
Motive is looking for a Senior Marketing Operations Specialist to own the administration and optimization of its marketing technology stack as the company scales. You'll manage day-to-day MarTech operations across Salesforce, Marketo, and complementary tools like Clay, Pendo, and Snowflake, while building automated workflows that connect marketing and sales processes. This role requires hands-on technical expertise in configuring systems, implementing data governance, and troubleshooting issues—paired with the ability to translate business requirements into operational solutions.
The ideal candidate brings at least three years of direct experience administering marketing stacks and databases, with demonstrated proficiency in Salesforce and Marketo specifically. You'll also need at least a year of hands-on work with AI platforms like Claude or Gemini, strong analytical skills, and the ability to collaborate effectively across IT, product, sales, and other teams. A bachelor's degree is required; Marketo certification is a plus.
This is a fully remote role with compensation ranging from $72,000 to $114,000 depending on location, plus standard benefits including health coverage, paid time off, and 401k contributions. It suits someone who wants to deepen their MarTech expertise while working on strategic initiatives at a company serving nearly 100,000 customers across logistics, construction, and other industries.
Pay for this role
$82,000 to $114,000 per year
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