Marketing Specialist

**This role is open to candidates currently based in Germany**

The Marketing Specialist will be part of the International Marketing team supporting the main sales regions across Northern, Central and Southern Europe as well as Australia/New Zealand. The role creates, adapts and reviews multilingual marketing content across campaigns, events, social media, partner and customer initiatives. It ensures that content is locally relevant, consistent across channels and structured for both human audiences and AI-powered discovery and experiences. The role also coordinates content development with internal stakeholders and external partners, co-owns the international social media program, and focuses on measurable marketing outcomes, including engagement, lead generation and conversions. 

HOW WE’LL BE WINNING TOGETHER DAY TO DAY

• Create, edit and quality-check multilingual marketing content across email, social media, landing pages, campaign assets, event invitations, webinar promotion and follow-up materials.
• Develop concise, audience-relevant copy from complex topics and stakeholder input.
• Adapt global content and messaging to regional markets, languages, audiences and channel requirements.
• Structure and optimize content for human audiences, search engines, generative AI platforms and AI-powered customer experiences.
• Co-own the international organic social media program, including editorial planning, content creation and employee amplification.
• Coordinate content reviews, approvals and production with internal stakeholders, agencies, freelancers and translation partners.
• Support campaign, event, partner and customer initiatives with consistent communications across channels and markets.
• Create content with clear calls to action and conversion goals, supporting measurable outcomes such as engagement, lead generation, registrations and campaign conversions.
• Track relevant content and channel KPIs and use available performance insights to improve messaging, engagement, discoverability and conversion rates.
• Manage concurrent deliverables, timelines and stakeholder expectations across international markets. 

WE SHOULD TALK IF THIS SOUNDS LIKE YOU 

• 3+ years of relevant experience in marketing communications, content marketing, campaign communications or a related role.
• Experience working in an international, multilingual or B2B technology environment is preferred.
• Professional fluency in French and English, with excellent writing, editing and proofreading skills in both languages; German would be a plus.
• Strong B2B copywriting and content development skills, with the ability to translate complex topics into clear, audience-relevant communications.
• Understanding of organic social media planning and execution, including editorial calendars and employee amplification.
• Understanding of conversion-focused content, calls to action, content performance metrics and the role of content in supporting campaign KPIs.
• Ability to interpret performance data and translate insights into practical content and channel improvements.
• Strong organizational and project coordination skills, with the ability to manage concurrent deliverables and deadlines.
• Confidence working with stakeholders across functions, countries and seniority levels.
• Ability to provide clear briefs and constructive feedback to agencies, freelancers and translation partners.
• Collaborative, hands-on and flexible working style.
• Proficiency with Microsoft Office Suite or related software.