Senior Director, New Product Commercialization (Emerging AI Ventures)
Zappi
Salary undisclosed
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Description
Key Responsibilities
- Co-sell with Sales and CS to land lighthouse Amp AI and API deals with enterprise brands and agencies, and turn them into referenceable case studies.
- Partner with Enablement, GSS (Pre-Sales) and Professional Services on launch readiness, including technical onboarding for API customers (integration scoping, sandbox access, first data pull).
- Lead AI-specific buyer conversations alongside GSS: data use, model transparency, security and procurement questions.
- Own forecasting and pipeline reporting for Amp AI, AI add-ons and API products.
- Provide input on pricing and packaging, including AI add-on vs. bundled pricing, usage- or volume-based API tiers, and platform vs. partner licensing.
- Track attach and expansion: how Amp AI and API usage drive upsell into the core Zappi platform.
- Coach Sales and CS, and codify winning pitches, demos and objection handling into GTM playbooks.
- Run win/loss analysis and feedback loops with Product and Product Marketing to shape the AI and API roadmap and messaging.
- Identify the use cases and buyer personas (insights, brand, media, data and engineering teams) where each product wins.
- Own the commercial gates of the Stage Gate process, including scale, pivot or sunset recommendations for each AI and API offering.
- Run the graduation framework (success thresholds and timing) set with the VP, and manage hand-off to mainline Sales and CS.
Skills, Knowledge and Expertise
- 5-8+ years sales and or product experience within Market Research, Insights or Martech based SaaS solutions
- Proven success launching and scaling new products or business lines.
- Skilled collaborator able to influence cross-functionally and build structure from ambiguity.
- Strong commercial acumen, storytelling, and strategic thinking.
- Entrepreneurial mindset energized by experimentation, iteration, and measurable results.
- Overlay team achieves or exceeds product-line revenue targets.
- Sales and CS actively engage, advocate, and introduce new products into their accounts.
- Repeatable GTM playbooks and enablement assets created and adopted.
- Product transitions smoothly to full mainline ownership with sustained revenue growth.
Benefits
- Three company-paid mental health days of rest per year (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
- Generous PTO policy - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval.
- Private medical healthcare cover
- Group risk, life & disability contributions
- Flexible working arrangements, including remote (unless otherwise specified)
- Thoughtfully designed offices to support both individual work and collaboration without interrupting others
- Wellbeing benefits such as free yoga and access to trained therapists / counsellors
- Enhanced parental leave policies
- Free lunch in the office Tuesday-Thursday
- Tax efficient pension contributions via salary sacrifice scheme
- Salary sacrifice cycle to work scheme
- Salary sacrifice nursery scheme
- Tailored personal development through training allowances, coaching, mentorship and career frameworks
Earning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be.
Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021!
Zappi Company Culture Highlights
- Winner of Comparably's Award for Best Company for Women 2022
- Winner of Comparably's Award for Best Company Work-Life Balance 2022
- Winner of Comparably's Award for Best Company Compensation 2022
- Winner of Comparably's Award for Best CEO for Women 2022
- Winner of Comparably's Award for Best Company for Diversity 2022
- Winner of Comparably's Award for Best Company Culture 2022
- Winner of Comparably's Award for Best CEO 2022
- Winner of Comparably's Award for Best Happiness 2022
- Winner of Comparably's Award for Best Leadership Teams 2023
- Winner of Comparably's Award for Best CEOs for Diversity 2023
- Winner of Comparably's Award for Best Engineering Teams 2023
- Winner of Comparably's Award for Best Company Outlook 2023
- Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023
- Recognised by Fast Company’s Best Workplaces for Innovators 2023
- Winner of Best Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024
Benefits
- Three company-paid mental health days of rest per year (these are pre-scheduled, so the entire company can take the same days off regularly to reset) Generous PTO policy - Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval. Private medical healthcare cover Group risk, life & disability contributions Flexible working arrangements, including remote (unless otherwise specified) Thoughtfully designed offices to support both individual work and collaboration without interrupting others Wellbeing benefits such as free yoga and access to trained therapists / counsellors Enhanced parental leave policies Free lunch in the office Tuesday-Thursday Tax efficient pension contributions via salary sacrifice scheme Salary sacrifice cycle to work scheme Salary sacrifice nursery scheme Tailored personal development through training allowances, coaching, mentorship and career frameworks Why join us? We’ve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the planet. Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here. We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities. Earning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be. Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021! Zappi Company Culture Highlights Winner of Comparably's Award for Best Company for Women 2022 Winner of Comparably's Award for Best Company Work-Life Balance 2022 Winner of Comparably's Award for Best Company Compensation 2022 Winner of Comparably's Award for Best CEO for Women 2022 Winner of Comparably's Award for Best Company for Diversity 2022 Winner of Comparably's Award for Best Company Culture 2022 Winner of Comparably's Award for Best CEO 2022 Winner of Comparably's Award for Best Happiness 2022 Winner of Comparably's Award for Best Leadership Teams 2023 Winner of Comparably's Award for Best CEOs for Diversity 2023 Winner of Comparably's Award for Best Engineering Teams 2023 Winner of Comparably's Award for Best Company Outlook 2023 Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023 Recognised by Fast Company’s Best Workplaces for Innovators 2023 Winner of Best Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024
About this role
Zappi is looking for a leader to own the commercial strategy and revenue performance of its emerging AI and API products. You'd work across Product, Marketing, Sales, and Customer Success to drive early adoption of Amp AI and new API offerings, land enterprise deals with brands and agencies, and turn wins into repeatable playbooks that the broader sales team can run independently. This role sits at the intersection of startup-like experimentation and structured commercialization—you'll be responsible for forecasting and pipeline management, pricing strategy, and ultimately deciding when products are ready to graduate into the core business.
The ideal candidate brings 5-8+ years in sales or product roles within market research, insights, or martech SaaS. You'll need proven success launching and scaling new products, strong cross-functional influence, and the ability to thrive in ambiguity. The work demands both strategic thinking and hands-on execution: you'll co-sell complex deals, coach teams on messaging and objection handling, run win-loss analysis, and manage stage gates that determine whether products scale, pivot, or sunset.
Zappi offers hybrid work from Boston, competitive benefits including 20+ days PTO, private healthcare, enhanced parental leave, and mental health days built into the calendar. The company has earned multiple workplace culture awards and holds B Corp certification, with a stated commitment to diversity, inclusion, and environmental sustainability.
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