Marketing Senior Director
Ascension
Salary undisclosed
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Description
- Lead marketing strategy and execution across brand, growth, service lines, access, digital front door, and community engagement to ensure marketing is tightly aligned to St. Vincent priorities, market strategy, and business goals.
- Modernize healthcare marketing practices, strengthen performance accountability, and build a high-performing team that delivers measurable impact.
- Create high-impact campaigns to position marketing as a core growth lever, translating growth priorities, access strategies, and brand reputation initiatives into actionable marketing plans with clear performance outcomes in collaboration with national marketing enterprises (media, CRM, digital, analytics, brand, operations.
- Lead annual and dynamic planning aligned to Ascension planning rhythms and St. John growth priorities and drive year-round optimization and reporting of marketing strategy to elevate marketing from campaign execution to enterprise growth enablement.
- Partner with hospital, service line, and clinical leaders to develop effective growth strategies to drive volume across priority service lines (e.g., cardiovascular, women’s health, neurosurgery, oncology), setting clear expectations and reporting structures.
- Own the market’s digital front door strategy, including website experience, online content, SEO, and performance marketing alignment and responsible for identifying and resolving operational readiness and marketability barriers that limit conversion and growth.
- Build and maintain a high-performing marketing team and culture of accountability, performance, and continuous improvement. Partner closely with Internal and External Communications to ensure coordinated, integrated messaging across channels and audiences.
Qualifications
Licensure / Certification / Registration
- Required Credential(s):
- None Required.
Education
- High School diploma equivalency with 5 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management OR Associate's degree/Bachelor's degree with 3 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management.
Additional Preferences
- Experience leading marketing functions with a proven track record of partnering directly with CEOs and C-Suite stakeholders to drive business outcomes.
- Demonstrated success in talent management, specifically in coaching, developing, and directly overseeing professional marketing staff.
- Proven ability to standardize complex processes and lead multi-channel marketing strategies within a large-scale organizational structure.
Ascension is a leading nonprofit Catholic health system with a culture and associate experience grounded in service, growth, care and connection. We empower our 99,000+ associates to bring their skills and expertise every day to reimagining healthcare, together. Recognized as one of the Best 150+ Places to Work in Healthcare and a Military-Friendly Gold Employer, you'll find an inclusive and supportive environment where your contributions truly matter.
Equal employment opportunity employer
Ascension provides Equal Employment Opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy, childbirth, and related medical conditions, lactation, breastfeeding, national origin, citizenship, age, disability, genetic information, veteran status, marital status, all as defined by applicable law, and any other legally protected status or characteristic in accordance with applicable federal, state and local laws. For further information, view the EEO Know Your Rights (English) poster or EEO Know Your Rights (Spanish) poster.
Fraud prevention notice
Prospective applicants should be vigilant against fraudulent job offers and interview requests. Scammers may use sophisticated tactics to impersonate Ascension employees. To ensure your safety, please remember: Ascension will never ask for payment or to provide banking or financial information as part of the job application or hiring process, our legitimate email communications will always come from an @ascension.org email address; do not trust other domains, and an official offer will only be extended to candidates who have completed a job application through our authorized applicant tracking system.
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About this role
Ascension's St. Vincent health system in Indianapolis is seeking a Marketing Senior Director to elevate marketing from tactical campaign work into a strategic growth engine. You would lead the full marketing function—brand, digital, service line growth, community engagement, and access—while building accountability and performance standards across the team. This role demands someone who can translate organizational priorities into measurable marketing outcomes, modernize healthcare marketing practices, and partner directly with hospital and clinical leadership to drive volume in priority service lines like cardiovascular, women's health, oncology, and neurosurgery.
The position requires hands-on ownership of the digital front door strategy, including website, content, SEO, and performance marketing, while also identifying and removing operational barriers to conversion and growth. You'll manage annual planning cycles aligned to Ascension's rhythms, drive year-round optimization and reporting, and coordinate closely with internal and external communications to ensure integrated messaging. This is a full-time, in-office role in Indianapolis.
You'll need at least three years of marketing experience with two years in a leadership or management capacity (or five years with two in leadership if you hold a high school diploma equivalent). Ideal candidates bring proven success leading marketing functions at enterprise scale, direct experience partnering with C-suite stakeholders, a track record of developing marketing talent, and the ability to standardize complex processes across large organizations.
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Pay for this role
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