Starlink Lifecycle Marketing Manager (Global)
Spacex
Salary undisclosed
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Description
SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Today SpaceX is actively developing the technologies to make this possible, with the ultimate goal of enabling human life on Mars.
STARLINK LIFECYCLE MARKETING MANAGER (GLOBAL)
Starlink is hiring a Lifecycle Marketing Manager, known internally as Communications Manager, to own multi-region consumer communications across Europe, Asia, Oceania, and Africa. This role is the single owner of Starlink communications for those regions across the awareness, consideration, and conversion funnel — including leads email, starlink.com, landing pages, messaging, and related channels. The manager runs Europe, Asia, Oceania, and Africa as a country General Manager for comms: generating demand, removing conversion barriers, and turning consumer insights into live campaigns, pages, and in-market assets. The manager owns lead email, starlink.com, landing pages, ad messaging, and related channels for the multi-region remit.
RESPONSIBILITIES:
- Own the monthly multi-region communications plan and a dated recap covering leads email, website, ads, customer comms, and retail
- Convert consumer insights (focus groups, interviews, brand tracking, user testing) into actionable initiatives, copy, pages, ads, emails, and experiments for European, Asian, Oceanian, and African markets
- Build and maintain nurture and abandoned-cart email series; ship market campaigns tied to seasonality, reliability, ISP comparison, pricing, Roam/Mini, travel, and emergency backup
- Track email-attributed orders, volume, and conversion vs. other markets; use results to reallocate effort and retire underperforming work
- Ship country-dynamic starlink.com pages for Europe, Asia, Oceania, and Africa: stories, comparison, reliability, city/place, installation, and use cases
- Develop in-market ad messaging that resolves to those pages; test claims insights support and retire claims that reduce trust
BASIC QUALIFICATIONS:
- Bachelor’s degree in marketing, business, communications, journalism, economics or a related field
- 5+ years of experience in brand, product, or performance communications, with ownership of a market or region — not campaign execution alone
PREFERRED SKILLS AND EXPERIENCE:
- Direct experience running communications across email, web/landing pages, and paid or owned advertising in the same funnel
- Proven ability to turn research (focus groups, interviews, brand tracking, user testing) into shipped copy, pages, ads, and experiments
- Experience building and iterating email programs (nurture, abandoned cart, lifecycle) with attributed order, volume, and conversion reporting
- Fluency in one or more additional languages relevant to Europe, Asia, Oceania, or Africa
- Experience in connectivity, ISP, telecom, consumer hardware, or other considered purchases where trust, reliability, and comparison drive conversion
- Prior work in or for Europe, Asia, Oceania, or Africa, including multi-country and multi-region localization
- Experience prioritizing across a large, multi-region portfolio
- Familiarity with retail or in-market partner communications in addition to digital channels
ADDITIONAL REQUIREMENTS:
- Available to work extended hours and/or weekends as needed
- Willingness to travel as needed
ITAR REQUIREMENTS:
- To conform to U.S. Government export regulations, applicant must be a (i) U.S. citizen or national, (ii) U.S. lawful, permanent resident (aka green card holder), (iii) Refugee under 8 U.S.C. § 1157, or (iv) Asylee under 8 U.S.C. § 1158, or be eligible to obtain the required authorizations from the U.S. Department of State. Learn more about the ITAR here.
SpaceX is an Equal Opportunity Employer; employment with SpaceX is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.
Applicants wishing to view a copy of SpaceX’s Affirmative Action Plan for veterans and individuals with disabilities, or applicants requiring reasonable accommodation to the application/interview process should reach out to EEOCompliance@spacex.com.
About this role
SpaceX's Starlink division is seeking a Lifecycle Marketing Manager to serve as the single owner of consumer communications across Europe, Asia, Oceania, and Africa. You would operate as a regional general manager for communications, managing the full awareness-to-conversion funnel through email, website, landing pages, paid advertising, and retail channels. This means translating consumer research—focus groups, interviews, brand tracking, user testing—into live campaigns, pages, and messaging tailored to each market, while tracking email-attributed orders and conversion rates to continuously optimize and reallocate effort.
The role demands someone with at least five years of hands-on ownership over a market or region, not just campaign execution. You should have direct experience running integrated communications across email, web, and paid or owned advertising, with a track record of building and iterating email programs with measurable results. Prior experience in connectivity, ISP, telecom, or consumer hardware—where trust and reliability drive purchasing decisions—is valued, as is fluency in languages relevant to your assigned regions and familiarity with multi-country localization.
This is a full-time, in-office position based in Bastrop, Texas, requiring willingness to work extended hours and travel as needed. U.S. citizenship or equivalent ITAR authorization is required.
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