Strategy Director
Media.Monks
Salary undisclosed
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Description
Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (monks.com/careers).
About the Role
As a Strategy Director, you will lead and shape the strategic thinking across our regional and global client portfolio in the Netherlands, bridging brand transformation, modern social-first marketing, and lifecycle programs. You will turn complex business goals into clear, actionable frameworks, taking full ownership of the strategy roadmap and guiding creative execution across cross-functional teams. Sitting at the heart of our Netherlands regional pod, you will partner directly with senior client stakeholders and managing leaders to deliver innovative, measurable strategies.
Responsibilities:
- Strategic Direction & Brand Transformation: Lead end-to-end account and program strategies, ranging from long-term brand positioning and architecture to lifecycle marketing, demand generation, customer journey mapping, and growth/retention initiatives.
- Content & Social Platform Strategy: Set up and oversee content and platform-native strategies across Meta, TikTok, YouTube, Snapchat, and X, aligning messaging, influencer approaches, community engagement, and campaign plans to client objectives and audience needs.
- Client Advisory & Thought Leadership: Serve as a trusted strategic leader in client communications, delivering high-impact insight, identifying market trends and growth opportunities, and guiding senior stakeholders through strategic roadmaps and business choices.
- Creative Workshops & Inspiring Briefs: Facilitate collaborative workshops and brainstorming sessions with internal teams and clients. Translate complex research, business goals, and data into concise, inspiring briefs for creative, media, and tech partners.
- Audience Insights, Audits & Optimization: Audit existing campaigns, digital assets, and customer experiences. Distill actionable insights from data, social listening, and audience research to continuously refine and optimise performance.
- Measurement, Testing & Impact: Drive comprehensive test plans and key performance indicator (KPI) frameworks to measure, evaluate, and report on the effectiveness of strategic initiatives and integrated marketing campaigns.
- Collaboration & Team Mentorship: Champion internal collaboration across fast-paced deliverables while providing direct line management, guidance, and mentorship to mid-level strategists.
About You
The essentials:
- Experience: 10+ years of experience in brand, digital, or communications strategy, with strong expertise in agency environments leading cross-functional teams.
- Language Proficiency: Professional fluency in both Dutch and English is required.
- Core Skillsets: Proven track record across both modern social-first campaign strategy and larger-scale brand transformation or positioning engagements.
- Channel & Integrated Expertise: Ability to craft integrated strategies across owned, earned, and paid digital channels, including content, email, web, social, and digital product touchpoints.
- Leadership & Collaboration: Strong presentation and narrative-building skills, with the confidence to advise senior client leaders and guide mid-level team members.
- Cultural Curiosity: A curious mind with a genuine passion for pop and tech culture, from global trends to the Dutch scene: entertainment, music, creators, memes, moments that start conversations and shape behaviors. You know how to turn cultural fluency into ideas that feel native, timely and relevant to audiences.
Not a must, but a plus:
- AI & Workflows: Experience with embedded AI tools, orchestration, and automated workflows in strategy.
- Consumer Experience Strategy: Background or experience in CX/UX strategy, customer journey mapping, or experience-first agency setups.
- B2B & Enterprise Contexts: Familiarity with B2B marketing strategy, enterprise client models, or complex technology sectors.
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
#LI-JT1
About Monks
Monks is the global, digital-first, data-driven, unitary operating brand of S4Capital plc, where our culture centers on how we show up for the work and for one another. That begins with the commitment to strive for mastery—taking deep pride in our craft and creating work that sets the bar. In everyday execution, we drive momentum by choosing bold action rather than waiting for certainty. Above all, our teams are stronger together, bringing diverse perspectives into a unified team that communicates with clarity, trust, and mutual respect.
This commitment to craft and innovation translates directly into widespread industry acclaim: Monks was named a Contender in The Forrester Wave™: Global Marketing Services and a leader in the 2026 Gartner® Magic Quadrant™ for Global Digital Marketing Agencies. It ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization (2025), Monks was also awarded Business Intelligence Group’s 2026 Excellence in Artificial Intelligence Award in the Human-Machine Interaction Team category. Additionally, Monks.Flow earned AI-based Marketing Solution of the Year at the 2026 AI Breakthrough Awards and a 2026 Global Generative AI Award in the Agentic Marketing Innovation category. Finally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.
Benefits
- stock options
About this role
At Media.Monks' Amsterdam office, this Strategy Director role puts you at the center of a regional pod, owning the strategic vision for a portfolio of brand and performance clients. You'll move fluidly between long-term brand transformation work and social-first, lifecycle-driven campaigns—translating complex business objectives into clear strategic frameworks that guide creative and media teams. The position demands both depth and range: you'll audit and optimize existing programs, facilitate high-stakes client workshops, mentor mid-level strategists, and serve as the trusted strategic advisor to senior stakeholders navigating major business decisions.
The role requires 10+ years of agency-side strategy experience with proven leadership across cross-functional teams, fluency in both Dutch and English, and genuine expertise in integrated digital strategy—particularly social platforms like Meta, TikTok, YouTube, and X. Beyond the core skillset, the company values cultural fluency: a real grasp of pop culture, tech trends, creator movements, and the Dutch cultural landscape that allows you to craft strategies and briefs that feel native and timely to audiences. Experience with AI-driven workflows, customer experience strategy, or B2B contexts would strengthen your candidacy, though these aren't required.
This is an in-office, full-time position suited to someone who thrives in fast-paced, collaborative environments and wants to shape strategy at both the account and regional level. Monks itself is recognized as a leader in digital marketing and AI innovation, so you'd be joining a company with significant industry standing and a stated commitment to craft, bold execution, and diverse perspectives.
Typical pay for this role
$140,000
Typical range: $100,000 to $140,000
This role's local market on JobMinglr
Pay for this role
The employer didn't post a pay range for this role. That usually means pay is set in negotiation, which favors whoever arrives with numbers. Check ranges on comparable Strategy Director postings in Amsterdam, and analyze any offer before you accept it.
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