Account Director, Technology
WE Communications
$113,000 - $130,000 / year
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Description
About Us
At We., we've spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. We've learned that beneath even the most unruly situations — whether it's a global crisis, an emerging technology, or a sweeping organizational change—lies a simple human need. That need could be for trust, connection, safety, or a sense of purpose. But it’s always there. And it is only by uncovering these truths that we can make real, meaningful progress.
About the Role
The Account Director, Technology will lead day-to-day communications programs for a leading technology client spanning professional services, AI, telecommunications, semiconductors, cybersecurity, and business transformation. The ideal candidate is a strategic communicator and earned media leader with a strong understanding of the B2B enterprise technology landscape, a passion for identifying compelling stories, and experience translating complex business and technology topics into clear, impactful narratives. This individual will drive integrated communications efforts around executive thought leadership platforms, major industry moments, announcements, and flagship events; serve as a trusted counselor to senior clients; lead proactive media relations and storytelling strategies; oversee account operations and financial performance; and mentor a high-performing team while helping drive agency growth and cross-functional collaboration.
Responsibilities
- Oversee the day-to-day execution of communications programs across several lines of business
- Drive news and storytelling around major client and industry moments and flagship events
- Develop compelling story angles, lead/action team in proactive pitching and help shape earned media strategies
- Write and edit a wide range of communications materials, including pitches, messaging, executive briefing documents, media lists, and coverage reports
- Build and maintain relationships with business, technology/AI, and trade media; proactively engage around client opportunities and issues
- Monitor and analyze the media landscape, industry trends, cultural conversation and competitors to identify timely story angles and potential reputational considerations
- Provide ongoing strategic and tactical counsel to clients on the evolving communications landscape and its implications for their business and brand
- Pursue and coordinate cross-account/practice and global business opportunities
- Lead preparation and delivery of organic growth or new business proposal content and in person pitch meetings
- Contribute to agency strategic planning initiatives
- Manage account budgets, utilization, scopes, and financial performance
- Oversee resource allocation across team including staffing, hiring, and onboarding new talent
- Manage career development and performance of direct reports, managing up to senior staff on issues, and client/team satisfaction while holding the team accountable to demonstrating agency values
Qualifications
- 5-7+ years of experience in integrated communications or PR, preferably in an agency setting and/or within an applicable industry
- Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel)
- Technology client experience preferred
Preferred Qualifications
- Has established relationships with media with a demonstrated track record of proactively developing and placing compelling stories
- Experience developing earned media strategies
- Strong analytical skills and the ability to translate industry developments, cultural trends, and audience insights into strategic communications recommendations
- Strong presentation and consulting skills along with the ability to read, write and speak English
- Demonstrated creative and strategic mindset
- High level of initiative; take accountability for role on projects
- Experience building and managing a team from the ground up
- Experience working globally or with colleagues in multiple locations
- Ability to thrive in a fast-paced, agency environment
- May need to work more than 40 hours per week on occasion
- Ability to lift up to 25 lbs
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#LI-hybrid
Compensation
The base annual salary range for this role, applicable across all U.S. locations, is outlined below. The actual salary may vary based on several factors such as business requirements, job responsibilities, skills, experience, and geographical location.
Benefits
As part of our commitment to the success and well-being of our team, regular employees working 20 hours or more per week are eligible for the following benefits:
- Comprehensive benefits program including medical, dental, and vision coverage
- Pretax accounts including HSA (company match), Medical & Dependent Care FSA
- Generous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal Days
- Short & Long-Term Disability, paid by company
- Parental Leave, up to 12 weeks for birthing and non-birthing parent
- Caregiver Leave, up to 2 weeks to help eligible family member with serious health condition
- Community Engagement, up to 24 hours
- Bi-annual Wellness Credits, up to $300 per year
- Support with home office equipment
- Monthly Technology Credit (to offset internet / phone costs)
- 401(k) Traditional and Roth options with company match
- Learning and Development Programs for our employees
Equal Opportunity: We. provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.
Diversity and Inclusion: We. values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.
North America non-remote employees are required to come into the office 3 days a week.
Benefits
- health insurance
- vision insurance
- 401(k)
- paid time off
- parental leave
- professional development
About this role
WE Communications is seeking an Account Director to manage communications strategy and execution for a major technology client with interests spanning professional services, AI, telecommunications, semiconductors, and cybersecurity. You'd own day-to-day program delivery, lead earned media and thought leadership initiatives, and serve as a strategic advisor to senior client stakeholders. The role demands strong storytelling instincts and the ability to translate complex technology topics into compelling narratives that resonate with business and trade media.
This position requires five to seven years of integrated communications or PR experience, ideally in an agency setting, with a demonstrated track record of building media relationships and developing proactive story angles. You'll manage account operations and budgets, oversee a team, and contribute to new business development and agency growth initiatives. The work is fast-paced and occasionally demands extended hours; you'll need proficiency in Microsoft Office and the analytical skills to monitor industry trends and competitive landscapes for strategic opportunities.
Based in New York and working in-office full-time, the role offers a salary range of $113,000 to $130,000 with comprehensive benefits including medical, dental, vision coverage, generous PTO, parental leave, and professional development support. This is a good fit if you're an experienced communicator with technology sector knowledge, strong client management instincts, and the ability to lead and mentor a team while driving measurable results.
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Pay for this role
$113,000 to $130,000 per year
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