Social Media Manager
Later
$90,000 - $100,000 / year
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Description
Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.
Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com.
Social Media Manager
We’re looking for a strategic and creative Social Media Manager who can own client outcomes across platforms—while still jumping into the creative trenches when needed. This isn’t just about scheduling posts or hitting KPIs. It’s about understanding what drives real engagement, guiding content that performs, and knowing when to lead versus when to create.
What You’ll Do:
- Client Strategy & Outcomes
- Act as the strategic lead for multiple brand accounts across social platforms (Instagram, TikTok, Facebook, Threads, YouTube Shorts, etc.)
- Set and track content goals aligned with client objectives (awareness, engagement, conversion)
- Communicate performance insights and next steps clearly to internal and external teams
- Anticipate client needs and proactively pitch new ideas, formats, and campaigns
- Creative Oversight
- Guide the content process from concept to execution—briefing creative teams, reviewing deliverables, and ensuring everything is on-brand and on-strategy
- Ensure content feels social-first, timely, and tailored to each platform
- Collaborate closely with design, video, and influencer teams to bring ideas to life
- Hands-On Execution
- Jump in to write copy, storyboard content, or shoot quick iPhone videos when needed
- Engage in community management—responding to comments, shaping tone, and joining real-time cultural conversations
- Post live during events, drops, or key cultural moments when applicable
Who You Are:
- A hybrid thinker—equally strategic and creative
- Comfortable leading client conversations and presenting performance insights
- Can easily flex between overseeing a team and rolling up your sleeves
- Deeply fluent in social media trends, platform nuances, and content formats
- Fast, scrappy, and passionate about storytelling through social
If you're ready to create scroll-stopping content and drive real engagement for our clients within our Services Team —let’s make it happen.
We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!
- 5+ years proven experience as a Community Manager, Social Media Manager, or similar role with a strong focus on content creation and community engagement.
- Proven track record of independently managing and growing a social media presence for a large B2C brand.
- Must have previous agency experience managing client relationships.
- Excellent content creation skills including exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences.
- Comfortable digging into performance data and analysis and using those insights to adjust strategy and report on overall impact.
- A natural desire to be active on social media is essential, we are looking for candidates who live and breathe social media trends.
- Ability to think creatively and generate innovative content ideas.
- Experience with social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social) is a plus.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
Our approach to compensation:
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range:
$ 90,000-100,000
Where we work:
We have offices in Boston, MA; Vancouver, BC; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility:
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
About this role
At Later, you'd manage social media strategy and execution for multiple brand clients, balancing high-level strategic thinking with hands-on creative work. The role sits at the intersection of client leadership and content creation—you'd set performance goals, guide creative teams through the full content pipeline, and communicate insights back to clients, but you'd also write copy, shoot videos, and engage in real-time community management when the moment calls for it. This is a position for someone equally comfortable presenting data to stakeholders and jumping into the creative trenches.
The ideal candidate brings at least five years of community or social media management experience, with a proven track record growing presence for large B2C brands and managing client relationships in an agency setting. You need strong writing skills, fluency in platform trends and formats across Instagram, TikTok, Facebook, Threads, and YouTube Shorts, and the ability to extract insights from performance data to adjust strategy. Beyond credentials, Later is looking for someone who genuinely lives on social media—someone who spots trends naturally and thinks creatively about storytelling.
Based in Boston with hybrid flexibility, the role offers a salary of $90,000–$100,000 and sits within Later's Services Team, working alongside design, video, and influencer specialists to deliver campaigns for enterprise brands like Nike and Wayfair.
Typical pay for this role
$60,000
Typical range: $40,000 to $80,000
This role's local market on JobMinglr
Pay for this role
$90,000 to $100,000 per year
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