Senior Analyst, Activation (Amazon Ads)
Kepler Group
$73,500 - $85,000 / month
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Description
- We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
- We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
- We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.
THE TEAM
Kepler’s Activation team is made up of forward-thinking media traders, with ad platform optimization expertise across biddable media channels (including social, SEM, video/Advanced TV, and programmatic DSP media: audio, DOOH, native, display, etc.) and a keen sense of macro marketing, data policy, and technology trends.
This team is not simply a trading desk - you are a strategic biddable media expert, who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges.
THE ROLE
As a Senior Analyst on our Activation team, you will leverage data-driven insights, innovative best practices, and creativity to design, launch, and optimize retail media campaigns across Amazon, with exposure to Walmart, Target, Criteo, among other emerging retail platforms. In this role, you will deliver excellence, push platform innovation, and drive meaningful business outcomes for clients.
What You Will Do:
- Manage campaign strategy and execution across Amazon Sponsored Ads, Amazon DSP, with exposure to Walmart Connect, and Target Roundel
- Utilize and activate in Criteo for campaigns across supported retailers
- Contribute to campaign design, testing frameworks, and innovation opportunities
- Collaborate with the Media Analytics team to support reporting, deep-dive analyses, and actionable insights
- Partner with the broader Client Solutions team to understand client goals, translate them into platform strategies, and communicate powerful insights
- Codify and share best practices, retail media POVs, and optimization frameworks across teams
Desired Skills and Experience:
- 1–3 years of experience in retail media, including hands-on execution in Amazon Sponsored Ads and/or DSP; experience with Walmart Connect and/or Target Roundel is preferred but not required
- Experience managing large product catalogs (ASIN or item-level management)
- Familiarity with Pacvue, Skai, or similar tools is a plus
- Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
- Proven ability to think creatively about challenging analytic problems
- Dynamic communication & presentation skills
- Ability to self-manage, juggle multiple priorities, and pay strong attention to details
- Ability to contribute to fast-paced, entrepreneurial, innovative, collaborative, team-based environment
Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.
Total Compensation:
- Base Salary: $73,500 - $85,000
Benefits:
- Healthcare/Dental/Vision
- Unlimited PTO
- 401k Contributions
- $75/mo Wellness Stipend
- $100/mo Mobile Phone Stipend
- $50/mo Internet Stipend
- $500/yr Annual Learning Stipend
- $2,000/yr Annual Tuition Stipend
- One-time $200 New Hire Home Office Equipment Stipend
- Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
- Annual Work From Anywhere 4 weeks per year
Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.
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Benefits
- 401(k)
- paid time off
- parental leave
- wellness program
About this role
Kepler Group's Activation team is looking for a Senior Analyst to own retail media strategy and execution, primarily across Amazon's advertising platforms. You'll manage campaign strategy for Amazon Sponsored Ads and DSP while gaining exposure to emerging retail channels like Walmart Connect, Target Roundel, and Criteo. The role blends hands-on platform optimization with strategic thinking—you'll design campaigns, run testing frameworks, collaborate with analytics and client teams to translate business goals into platform strategies, and help codify best practices across the organization.
The ideal candidate brings one to three years of retail media experience with direct execution in Amazon Sponsored Ads or DSP, comfort managing large product catalogs at the item level, and strong analytical skills in Excel and data analysis. Familiarity with tools like Pacvue or Skai is a plus. You'll need to think creatively about complex problems, communicate insights clearly, and thrive in a fast-paced, collaborative environment while managing multiple priorities with attention to detail.
Kepler positions itself as a transparent, growing agency that invests in its people—AdAge named them a Best Place to Work in 2022. The hybrid Baltimore role offers a base salary of $73,500–$85,000 plus benefits including healthcare, unlimited PTO, wellness and mobile stipends, learning support, parental leave, and four weeks annual work-from-anywhere flexibility.
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Pay for this role
$73,500 to $85,000 per year
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