Brand Director, REVEAL
Tactacam
Salary undisclosed
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Description
Company Overview:
At Tactacam, we are a rapidly growing team of tech innovators, trail-blazers, and outdoor enthusiasts working to engineer the outdoors! We are proud to be a market-leading outdoor camera and technology company, but at our core, we are just a group of people obsessed with the great outdoors. We are far more than a technology company; we are a community that values fresh air as much as fresh ideas. As restless adventurers, we know that the best ideas rarely happen behind a desk, which is why we constantly encourage our team to get outside, use our products, and let the natural world inspire their next big breakthrough.
We also operate as tech trailblazers who are moving fast. With over 500,000+ active customers worldwide and a constantly expanding product line, we are actively pushing the boundaries of what outdoor technology can do. Because "good enough" isn't in our vocabulary, we intentionally foster an environment of ambitious dreamers where every team member is encouraged to aim higher, dream bigger, and drive innovation forward. We believe that your career should be an adventure too, and our rapid growth offers limitless possibilities for career advancement, personal development, and hands-on impact
Job Overview:
We're looking for a Brand Director for Reveal: a strategic brand owner who can protect our category leadership while unlocking the next wave of growth. This role is about building brand preference, not just awareness. You will own Reveal's positioning, narrative and go-to-market clarity, ensuring everything we put into the world, from campaigns and product launches to retail storytelling and partnerships, feels unmistakably Reveal.
You'll partner deeply with our Creative Director to translate strategy into storytelling, with Product and CX to make sure the brand promise is real, and with Performance, Digital, Retail and Partnerships to make sure the brand drives growth. You'll lead a small, talented brand marketing team and help it grow. This is not a passive stewardship role. It's for someone who wants to shape perception, challenge assumptions about how a category leader should behave, and build a brand that delivers real business impact.
Responsibilities:
Brand Strategy & Positioning
- Own Reveal's brand strategy, positioning and long-term narrative
- Clearly articulate who Reveal is for, what problem we solve and why we win
- Protect and grow Reveal's leadership in the cellular trail camera category
- Reach new customers without diluting what makes Reveal, Reveal
- Establish and evolve Reveal's messaging hierarchy and tone of voice Campaign & Go-To-Market Leadership
- Lead Reveal's annual and quarterly brand planning
- Define campaign strategies, audiences and success metrics across DTC, retail, partnerships and community
- Own GTM strategy for new product, app and feature launches
- Partner with Performance Marketing so brand and demand work together as one growth engine
Creative Partnership
- Partner closely with the Creative Director to shape creative direction and storytelling
- Provide clear, inspiring briefs that translate strategy into world-class creative
- Champion authentic storytelling built on real customers and real results
- Ensure creative work ladders back to brand strategy and customer truth Cross-Functional Leadership
- Act as the internal voice of the customer across Product, CX, Sales and Leadership
- Ensure brand promises align with real customer experiences
- Support retail, partnership and community storytelling with clear positioning and messaging
- Partner with leadership to align the organization around a bold, focused brand vision Measurement & Scale
- Own brand health metrics (awareness, consideration, preference) alongside performance outcomes
- Use customer insight, market research and competitive analysis to evolve strategy
- Lead, mentor and develop brand team members as the organization grows
Cross-Functional Leadership
- Act as the internal voice of the customer across Product, CX, Sales and Leadership
- Ensure brand promises align with real customer experiences
- Support retail, partnership and community storytelling with clear positioning and messaging
- Partner with leadership to align the organization around a bold, focused brand vision
Measurement & Scale - Own brand health metrics (awareness, consideration, preference) alongside performance
outcomes - Use customer insight, market research and competitive analysis to evolve strategy
- Lead, mentor and develop brand team members as the organization grows
Measurement & Scale
- Own brand health metrics (awareness, consideration, preference) alongside performance outcomes
- Use customer insight, market research and competitive analysis to evolve strategy
- Lead, mentor and develop brand team members as the organization grows
Requirements:
- 5+ years of experience in brand management, marketing strategy or product marketing
- Proven track record owning and growing a brand, not just supporting one
- Deep understanding of brand positioning, customer insight and messaging frameworks
- Experience partnering with creative teams to bring strategy to life
- Experience leading and developing a team
- Strong cross-functional leadership, with the ability to influence without direct authority
- Comfort presenting to executive leadership and defending strategic decisions
- Experience in fast-paced, entrepreneurial or high-growth brand environments
Preferred Qualification:
- You hunt, or you know hunting culture well enough to earn credibility with people who do
- Experience in hunting, outdoor, sporting goods or other enthusiast categories
- Background in DTC + retail brands, including retail media and in-store storytelling
- Experience with subscription, app-driven or hardware-enabled products
- Experience with pro, ambassador, conservation or community programs
What Sets You Apart
- You believe brand is a growth lever, not a "nice to have"
- You know how to play offense as the market leader, without getting comfortable on leaning on price
- You obsess over clarity: who this is for, why it matters and why it wins
- You make customers the hero and let proof do the talking
- You balance long-term brand building with short-term business impact
- You think in narratives, not just taglines
- You're opinionated but collaborative: you push ideas forward without being precious
Why you want to work here
- Comprehensive Health & Wellness: Includes medical, dental, and vision coverage, along with life insurance and disability protection.
- Generous Paid Leave: Offers competitive time off and in addition to pregnancy leave, parental and military leave, and unique "Hunting Holidays" for outdoor activities.
- Financial Planning: Supports future retirement goals through a company-managed 401(k) plan.
- Outdoor-Centric Culture: Features remote-first flexibility, employee discounts, complimentary camera gear, company-sponsored outdoor trips, and community projects.
- Recognition & Values: Honors top performance through monthly "TactaValor Awards" that celebrate company values like innovation, tenacity, and customer focus.
Location Limitations:
Please note at this time, we are not accepting applications from candidates based in Alaska (AK), Connecticut (CT), Delaware (DE), Massachusetts (MA), New Mexico (NM), and South Dakota (SD)
Equal Opportunity Employer:
Tactacam is an equal opportunity employer and does not discriminate against any applicant or employee based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other protected status. We are committed to providing a fair and inclusive work environment for all, and we encourage individuals of all backgrounds to apply for our open positions. If you require reasonable accommodation during the application process, please let us know, and we will be happy to assist.
Benefits
- health insurance
- vision insurance
- 401(k)
- life insurance
About this role
Tactacam is seeking a Brand Director to own the strategic vision and market leadership of Reveal, its cellular trail camera brand. This is a hands-on strategic role where you'll define positioning, craft the brand narrative, and ensure every touchpoint—from product launches to retail partnerships—reinforces what makes Reveal distinctive in the category. You'll work closely with creative, product, and performance teams to translate strategy into campaigns and go-to-market plans that drive both preference and growth, not just awareness.
The role demands someone with 5+ years of brand management or marketing strategy experience and a proven track record actually owning a brand's growth. You'll lead a small marketing team, mentor its development, and act as the internal voice of the customer across product, sales, and leadership. Success means balancing the protection of category leadership with the ambition to reach new customers, grounded in real customer insight and competitive analysis. You'll present strategy to executives and defend decisions in a fast-moving, entrepreneurial environment.
If you have hunting or outdoor enthusiast credibility, DTC and retail experience, or background with subscription or community-driven products, you'll have an edge. This role suits someone who sees brand as a business driver and thrives in the tension between bold vision and measurable impact. The position is full-time and based in Billings, Montana, requiring in-office presence.
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Pay for this role
The employer didn't post a pay range for this role. That usually means pay is set in negotiation, which favors whoever arrives with numbers. Check ranges on comparable Brand Director, REVEAL postings in Billings, and analyze any offer before you accept it.
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