Engagement Strategist/Planner - Health
Ogilvy UK
Salary undisclosed
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Description
About the Role
As an Engagement Strategist in Ogilvy Health, your main focus will be defining how, where, and when we connect with Healthcare Professionals (HCPs) and target audiences across the treatment landscape.
This role bridges brand vision and real-world execution. You will create omnichannel engagement strategies, map customer experience journeys, and shape meaningful touchpoints across a balanced portfolio of promotional and medical accounts (spanning prescription medicine, specialised therapy areas, and consumer health).
This is a versatile planning role designed for someone curious, lateral-thinking, and eager to mold their strategic craft within a supportive, high-performing strategy team.
What You’ll Do
- Omnichannel & Engagement Strategy: Support the creation of customer engagement strategies across promotional and medical communications, mapping out effective touchpoints for Healthcare Professionals (doctors, specialists, pharmacists, and broader care teams).
- Journey & Experience Mapping: Analyze HCP behaviors, decision-making drivers, and channel preferences to build end-to-end engagement ecosystems.
- Workshop Facilitation & Client Engagement: Co-design and facilitate strategic client workshops, strategy development sessions, and interactive planning meetings.
- Insight Synthesis & Critical Thinking: Mine actionable insights from data, research, and behavioral observations to unlock strategic white space and competitive advantage.
- Cross-Account Support: Work closely with strategy leaders across a blend of client accounts (approx. 50/50 split across promotional and medical/scientific streams), adapting seamlessly to different therapeutic areas.
- New Business & Pitch Support: Contribute research, journey mapping, and engagement thinking to integrated 360° pitches and new business initiatives.
What You’ll Need
- Experience / Engagement / Media Strategists: 2–5 years of experience in experience planning, engagement strategy, media strategy, or omnichannel planning within an agency or consulting environment.
- Life Sciences Backgrounds Transitioning to Strategy: A degree or background in Life Sciences (e.g., Pharmacy, Pharmacology, Biomedical Sciences, or Healthcare Consulting) with a strong strategic mindset and a desire to pivot into creative brand and engagement planning.
- Behavioral Strategy / Consulting Backgrounds: Experience in behavioral science, behavioral consulting, or strategic consulting applied to communications and decision-making.
How We’ll Support You
Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.
Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.
We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.
We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.
If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.
Benefits
- stock options
About this role
Ogilvy Health is seeking an Engagement Strategist to design how and where healthcare professionals and target audiences connect with brands across the treatment landscape. You'll develop omnichannel strategies, map customer journeys, and identify meaningful touchpoints for both promotional and medical accounts—working across diverse therapeutic areas and balancing real-world execution with strategic vision.
The role sits at the intersection of planning and facilitation. Beyond strategy development, you'll run client workshops, synthesize insights from data and research to uncover competitive advantage, and contribute to new business pitches. You'll move fluidly between promotional and medical/scientific streams, adapting your thinking to different account needs while collaborating closely with strategy leaders across Ogilvy's network.
The ideal candidate has 2–5 years in experience planning, engagement strategy, media strategy, or omnichannel work in an agency or consulting setting. Alternatively, you might come from a Life Sciences background (pharmacy, pharmacology, biomedical sciences, or healthcare consulting) with a strategic mindset and genuine interest in shifting into brand and engagement planning. Experience in behavioral science or strategic consulting applied to communications is also valued. This is a full-time, in-office role in London suited to curious, lateral thinkers ready to develop their strategic craft within a high-performing team.
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Pay for this role
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