Product Principal
PMG
Salary undisclosed
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Description
We are PMG
PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.
Who You’ll Be Working With
At PMG, we’re transforming the marketing technology space by combining cutting-edge technology, industry expertise, and entrepreneurial energy to empower our clients in revolutionary ways. As Product Principal at PMG, you will develop the vision, strategy, and roadmap for your assigned products on our marketing intelligence platform, Alli. In this role, you will manage tradeoffs and dependencies with key stakeholders and execute on deliverables.
Working closely with the Design, Engineering, and Media teams within PMG, you will help create the product strategy and the long-term product and feature roadmap for your assigned product area. You will also collaborate with Engineering, Sales, Marketing, external Partners and Customers to advocate our product, maximize its potential and lead it to market success.
We're innovating fast and making an impact on our customers' and employees' lives in significant ways. You will be part of a team that is leading innovation by combining technology, industry expertise and entrepreneurial experience to massively disrupt the digital marketing space for our clients.
If you’re passionate about building data-driven products that solve complex marketing challenges, this is your opportunity to lead innovation in the digital marketing space.
What You’ll Be Doing
- Define and drive the future vision for Alli platform features, shaping its evolution to influence the next generation of Alli.
- Lead AI and data science innovation, ensuring the development of cutting-edge tools that elevate creative and media performance at scale.
- Own and execute a multi-year strategic roadmap, identifying opportunities to bridge media, performance, and AI technologies for maximum marketing impact.
- Cultivate and manage high-impact partnerships with top industry players (Google, Amazon, OpenAI) to advance AI-driven capabilities and integrations.
- Collaborate with Amazon, FreeWheel, Yahoo, The Trade Desk, StackAdapt, Cognitiv, and other tech partners to evaluate and stay ahead of their ad tech roadmaps.
- Scale Alli features across global teams, ensuring insights, automation, and production capabilities are optimized for efficiency and innovation.
- Serve as a thought leader and key influencer in executive decision-making, aligning product strategy with broader company objectives and long-term growth plans.
- Drive end-to-end execution across multiple product lines, from ideation to launch and continuous iteration.
- Lead strategic cross-functional initiatives, ensuring seamless collaboration between engineering, media, and creative teams while optimizing workflows and execution.
- Champion a data-first product strategy, leveraging advanced analytics, experimentation, and AI-driven insights to refine and scale Alli solutions.
- Set technical direction and architectural strategy, partnering with engineering leadership to ensure product scalability, reliability, and innovation.
- Drive thought leadership in UI/UX design, ensuring best-in-class user experiences that integrate seamlessly into user workflows.
- Advocate for a culture of rapid experimentation, leveraging A/B testing, predictive modeling, and real-time analytics to iterate and optimize performance.
- Develop and lead go-to-market strategies, ensuring adoption, scalability, and measurable impact across both internal teams and external customers.
- Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making in their role.
What You Will Bring
- Bachelor’s Degree or equivalent work experience
- 8+ years of related work experience in an advertising agency and/or in a product focused role within a technology based organization
- 6+ years of experience working with customer data, martech data sets, and/or digital advertising platforms
- Strong stakeholder management
- Prior experience building and delivering product marketing presentations to large audiences, both internally and externally; past experience with Keynote/PowerPoint
- Passion for understanding users and their behavior
- Prior experience working with LLMs and prompt engineering and/or data science modeling
- Prior experience managing the end to end product lifecycle
- Self-motivated; keen interest in learning new tools and technology
Nice to Have Qualifications
- Experience with analytics tools such as: Pendo, Mixpanel and Google Analytics
- Hands-on media agency or marketing experience, ideally in the CTV or Display channel management
What We Offer
Performance-Based Rewards: Your impact should be part of your reward. This role is eligible for PMG’s annual bonus program—a standout part of our total compensation offering and an opportunity to share in our success. Bonus awards are informed by individual impact and performance, as well as team and company results, and are subject to applicable program terms.
Professional Development: Keep growing through learning and development programs, mentorship opportunities, and support for career advancement.
Generous Time Off: Take the time you need to recharge, connect with loved ones, and enjoy life outside work.
Parental Leave: Receive paid parental leave during life’s important family moments.
Retirement Benefits: Build for your future with competitive retirement benefits, including employer contributions or matching where applicable.
Fertility and Family Support: Access fertility and family-building benefits for eligible employees and their spouses or partners.
Healthcare: Choose from medical, dental, and vision coverage designed to support you and your family.
Pet Insurance: Access optional coverage for the four-legged members of your family.
Lifestyle Spending Account: Receive company-funded support for eligible health and well-being expenses.
Commuter Benefits: Access support for your commute where available.
Volunteering Opportunities: Receive eight paid hours each year to give back to your community.
AI Tools and Training: Access enterprise AI tools and ongoing training that helps PMGers use AI effectively, creatively, and responsibly.
Our benefits and compensation programs may vary by location and eligibility and are subject to applicable plan terms. We’ll share full details during the hiring process.
What Sets Us Apart
Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Benefits
- health insurance
- vision insurance
- parental leave
- professional development
- bonus
About this role
PMG is seeking a Product Principal to lead strategy and execution for Alli's Creative Insights Pillar, a data-driven marketing intelligence platform built into their proprietary operating system. This role sits at the intersection of product management, marketing technology, and creative services—you'll own the long-term vision and roadmap for tools that help marketers make faster, data-informed decisions. You'll work across PMG's internal Creative and Media teams while also partnering with major industry players like Google, Amazon, and OpenAI to advance AI-driven capabilities.
The day-to-day involves the full product lifecycle: from research and strategy through launch and optimization. You'll shape feature priorities, lead cross-functional collaboration between engineering and stakeholders, drive go-to-market execution, and champion both UI/UX innovation and data-driven experimentation. This is a high-visibility role that influences executive decision-making and requires you to translate between technical constraints, user needs, and business objectives across multiple teams and regions.
You'll need at least seven years in advertising/creative agencies or product roles at tech companies, with demonstrated expertise in customer data, martech platforms, and digital advertising. Strong stakeholder management, presentation skills, and a track record managing end-to-end product initiatives are essential. Experience with LLMs, prompt engineering, or data science is expected; familiarity with analytics tools and creative intelligence platforms is a plus. The role is full-time, in-office in Dallas, and part of a 1,000-person company known for workplace culture and industry recognition.
How this employer is doing
solid
- Expanding
- New Product/Innovation
- Hiring Mentioned
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Pay for this role
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