Product Marketing Manager - AI Protect

Role

We are looking for a Product Marketing Manager – AI Protect to join our team. This is a hybrid role based in San Jose, reporting to the VP, Product Marketing – AI Security in the Marketing department. Enterprise security teams are navigating a two-front AI challenge: employees are adopting AI tools faster than security teams can track, creating data exposure risks and shadow AI sprawl — while adversaries are weaponizing AI to launch faster, harder-to-detect attacks. AI Protect is Zscaler's answer to both. As the Sr. PMM for AI Protect, you will own the go-to-market strategy, positioning, and field enablement for one of Zscaler's most strategically important and competitively active product lines — taking a sharp, differentiated story to market and equipping the global sales organization to win.

This role is for someone who combines competitive sharpness with genuine customer obsession — someone who understands how security teams think, what keeps them up at night, and how to build the tools that give sellers an unfair advantage.

What You'll Do (Role Expectations)

• Own Marketing Strategy and Execution: Drive positioning, messaging, and cross-functional launch execution for AI Protect; partner closely with Product Management to translate roadmap investments into compelling market narratives
• Develop Impactful Messaging: Create highly differentiated messaging across AI Protect’s core pillars: securing employee AI adoption (shadow AI, AI DLP, GenAI visibility) and defending against AI-powered threats (adversarial AI, AI-driven attacks)
• Build Deep Persona Understanding: Establish a profound grasp of the multi-persona buying center—including Data Security owners, SecOps teams, Risk/Compliance officers, and CISOs—and develop tailored content for each
• Lead Competitive Intelligence: Monitor the competitive landscape, synthesize actionable insights, and actively enable the field to confidently differentiate Zscaler's offerings and win deals
• Drive Sales Enablement Programs: Build robust field tools—including battlecards, objection handlers, and targeted sales plays—that equip account teams to navigate complex buying cycles and accelerate revenue

Who You Are (Success Profile)

• You are relentlessly curious. The AI threat landscape moves faster than any analyst report. New attack techniques, new tools, new buyer anxieties — you stay ahead of all of it, form your own point of view, and bring that perspective to everything you build.
• You have the courage to be bold. You write competitive content with conviction. You take positions others hedge around and make sharp, arguable claims — then back them up — because that's what earns the attention of buyers who've heard every security vendor's story before.
• You care deeply. Whether it's a battlecard or a keynote narrative, you hold yourself to a standard of excellence. You believe precision builds trust — with buyers, sellers, and your team — and that sloppy work is the fastest way to lose credibility in a competitive market.
• You thrive in ambiguity and act like an owner — moving between strategy and execution with urgency and integrity, and holding yourself accountable to outcomes, not just outputs.
• You are a high-trust collaborator. Ambitious for the team, not just yourself. You build trust through candor, clarity, and a genuine commitment to shared outcomes.

What We're Looking For (Minimum Qualifications)

• Demonstrated curiosity and active exploration of AI tools, with a proven history of integrating new technologies to enhance daily workflows and augment problem-solving
• 5+ Years of Specialized Marketing Experience: Requires 5+ years of experience in product marketing, competitive intelligence, or technical marketing for enterprise security, cloud, or SaaS, paired with a BS/MS in a STEM, Marketing, or a related field.  
• Contested Market Positioning: Proven ability to develop sharp, highly differentiated messaging and competitive positioning for B2B security products across technical and leadership buying personas in active, contested markets.  
• Impactful Sales Enablement: Demonstrated experience building robust sales enablement programs and field tools—such as battlecards, targeted sales plays, and persona-specific assets—that drive measurable field impact.  
• Elite Communication Skills: Exceptional written, verbal, and presentation skills that display absolute precision on the page and complete confidence on the stage.  

What Will Make You Stand Out (Preferred Qualifications)

• Experience in marketing or competitive positioning for data security, CASB, SSE, or AI security — with familiarity across vendors such as Netskope, Palo Alto, CrowdStrike, or Microsoft
• Familiarity with AI data security, AI aseet discovery, AI access security, or AI runtime security — and the ability to connect these capabilities to real security operations and data governance challenges
• A track record of building field enablement content that sales teams actually use — sharp, credible, and built around how buyers think and buy

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