Senior GTM Insights Analyst
Gusto
150,000 - 180,000 / year
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Description
About Gusto
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.
All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.
AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.
About the Role
The Senior GTM Insights Analyst is the strategic and analytical backbone of Gusto's GTM organization. You will partner directly with GTM leadership to shape business strategy, own the analytics infrastructure and serve as the connective tissue between Finance, GTM Operations, GTM leadership, and Product/Growth. You'll build and defend the end-to-end view of how our GTM organization is designed, how our sales processes perform, and how changes to the business (new products, pricing, org design, market shifts) ripple through the organization and revenue outcomes.
Where other RevOps leaders own the operational engine & execution you own the strategic and analytical through-line that cuts across all of them, translating what's happening across every motion into a single, coherent narrative leadership can act on, and translating, positioning, and reporting business decisions directly to the Head of GTM for the entirety of the org.
This is a high-visibility leadership role embedded in Revenue Operations, partnering directly with the Head of GTM, Finance, Product, Growth, and every GTM route-to-market leader.
About the Team
You'll join the Revenue Operations organization at Gusto. RevOps at Gusto owns the machine: the infrastructure, systems, and operational execution that make our GTM motions possible.
You'll be a peer to the RevOps leaders aligned to each route to market along with Sales Compensation, Sales Enablement, and GTM Systems & Tooling, but your remit cuts horizontally across all of them rather than sitting inside one. The best version of this role is fluent in the mechanics of every motion without being married to any one of them, and leans into those partnerships to build one shared picture of the business rather than several competing ones.
Here's what you'll do day-to-day
Strategy & Business Partnership
- Partner directly with the Head of GTM, Head of Revenue Ops, GTM leadership & I&O to shape business strategy, translating ambiguous strategic questions into structured analysis leadership can act on.
- Serve as the primary conduit between Finance, GTM Operations, and GTM leadership, translating financial targets into operational plans, and operational reality back into financial forecasts.
- Build the end-to-end view of the sales process across every route to market so leadership always has one coherent picture of how the business functions & performs
- Represent GTM in cross-functional conversations with Product and Growth, ensuring changes to product, pricing, or packaging are understood in terms of their downstream impact on pipeline, quota, and rep behavior before they ship. Partnering directly with your RevOps peers to execute new sales motions or change existing sales processes & behaviors.
Analytics & Reporting Infrastructure
- Partner with Revenue Analytics to build the core analytics and reporting infrastructure the GTM org relies on, defining the metrics, definitions, and data sources that leadership trusts as the single source of truth.
- Design and maintain the recurring reporting cadence (weekly/monthly/quarterly business reviews) that keeps the Head of GTM and their leadership team decision-ready.
- Partner with Revenue Analytics, GTM Systems & Tooling, and Finance to ensure the analytics layer scales as new routes to market, products, and motions are added.
- Build forward-looking models (scenario planning, what-if analysis) that quantify how a proposed business decision would change outcomes and expectations before it's made.
Translation & Executive Communication
- Translate business decisions (org changes, comp plan updates, territory redesigns, product launches) into clear positioning and narrative for the Head of GTM and the broader GTM org.
- Own executive-level reporting directly to the Head of GTM, distilling complex, cross-functional inputs into a small number of decisions and recommendations.
- Partner with Finance to act as the trusted second read on any major GTM decision, pressure-testing assumptions and identifying where a proposed change will create winners, losers, or unintended consequences across routes to market.
Cross-Functional Alignment
- Build and maintain trusted relationships with Finance, Product, Growth, and every GTM lead, so GTM strategy reflects input from, and stays aligned with, the rest of the business.
- Identify where routes to market should operate consistently and where they genuinely need to diverge, and make that judgment visible to leadership rather than letting it get decided ad hoc, motion by motion.
Here's what we're looking for
- 8+ years of experience in Revenue Operations, GTM Operations, Sales Operations, Strategy, or a strategy/analytics function within a SaaS or subscription business, with direct exposure to senior sales or GTM leadership.
- Proven experience acting as a strategic partner to senior GTM leadership, not just an analyst producing reports on request, but someone who shapes the questions being asked.
- Deep fluency in building and owning analytics and reporting infrastructure end-to-end, including defining metrics and data sources that become the org's source of truth.
- Track record of translating complex, cross-functional inputs (Finance, Product, Ops) into clear executive narrative and recommendations.
- Experience partnering across Finance, Product, and GTM Ops, with the credibility to influence decisions in each.
- Strong analytical foundation: comfortable building financial/operational models, auditing assumptions, and explaining them in plain English to senior leaders.
- AI fluency is required: you actively use AI tools to automate workflows, accelerate analysis, and prototype operational solutions.
- Clear, credible communication style: you can influence without authority, hold the line in escalations, and present confidently to senior GTM leaders.
- Familiarity with multi-segment or multi-motion GTM orgs (Direct, Indirect, or similar) strongly preferred.
- Bachelor's degree in a quantitative, business, or related field, or equivalent practical experience.
Compensation
Our cash compensation amount for this role is targeted at $130,000 - $160,000/yr in Denver, Atlanta, and Scottsdale, $155,000 - $185,000/yr in San Francisco and New York, and $150,000 - $180,000 CAD/yr for Toronto. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
At Gusto, we don't use titles the traditional way, as a signal of rank or hierarchy. Instead, our titles describe two things at once — your craft (what you do, e.g. Engineering, Design) and your scope of ownership (what you're accountable for) — which is why you'll see something like "Head of X" instead of a rank word like "Director" that tells you neither. Because of this, the title on this posting may look different from what you'd expect based on the scope and seniority of the role, and from how similar roles are typically titled elsewhere. If you have questions about how this role compares to your current title or level, your recruiter can help translate.
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.
Reliable, consistent presence: We expect regular and predictable attendance, whether you're working in-office, hybrid, or fully remote, so that you stay closely connected to your team, customers, and stakeholders in real time and ensure colleagues and customers receive the timely support and responsiveness they deserve.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.
Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.
Benefits
- health insurance
- 401(k)
- stock options
About this role
Gusto is looking for someone to be the analytical and strategic core of its GTM organization—a role that sits at the intersection of revenue operations, finance, and executive leadership rather than within any single motion. You'd partner directly with the Head of GTM to translate ambiguous strategic questions into structured analysis, build the single source of truth for how the sales organization performs across all routes to market, and ensure that major business decisions (pricing changes, org redesigns, product launches) are understood in terms of their downstream impact before they're executed. This is high-visibility work that requires fluency in the mechanics of every sales motion without being wedded to any one of them.
Day-to-day, you'll split your time between strategy and analytics. On the strategy side, you're the connective tissue between Finance, GTM Operations, and GTM leadership—translating financial targets into operational plans and operational reality back into forecasts, representing GTM in conversations with Product about how changes ripple through pipeline and rep behavior, and pressure-testing major decisions before they're made. On the analytics side, you'll partner with Revenue Analytics to build the infrastructure and reporting cadence that keeps leadership decision-ready, design forward-looking models for scenario planning, and own executive-level reporting directly to the Head of GTM.
The role requires 8+ years in Revenue Operations, GTM Operations, Sales Operations, or a related strategy/analytics function in SaaS, with proven experience acting as a strategic partner to senior GTM leadership—someone who shapes the questions being asked, not just someone who runs reports. You'll need deep fluency in building analytics and reporting infrastructure, and the ability to translate complex cross-functional inputs into clear narratives and recommendations. The position is full-time and remote-eligible with a hybrid arrangement, based on Gusto's Denver, San Francisco, or New York offices. Salary ranges from $150,000 to $180,000, plus competitive benefits and equity.
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Pay for this role
$150,000 to $180,000 per year
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