Director, Analytics
MissionOne Media
$135,000 - $180,000 / year
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Description
Director, Analytics
We are seeking a strategic and highly collaborative Director, Analytics to set the vision for measurement and analytics across key accounts, lead client relationships, and scale data-driven solutions that improve media effectiveness and business performance. In this role, you’ll work cross-functionally with clients, strategists, planners, and data partners to design measurement frameworks, lead advanced analytics projects, and elevate the role of data within our organization. This is both a hands-on and leadership role, ideal for someone who is as comfortable diving into the data as they are leading conversations with senior clients
Key Responsibilities:
- Build and develop a deep understanding of the client's strategic issues, initiatives, and competitive positions. Use this information to measurement frameworks and reporting roadmaps
- Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques
- Create and support executive level presentations and analysis of analytic and data solutions to support client needs
- Oversee the development of dashboards, campaign performance reports, and advanced measurement (e.g., brand health, incrementality, A/B testing, etc.).
- Translate data/results into compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
- Ensure timely follow through on all scheduled and ad hoc deliverables. Identify opportunities to continuously improve processes
- Present reports, POVs and other materials to clients on a regular basis over the phone and in person
- Manage a team of analysts and managers, providing mentorship, technical guidance, and career development support.
- Collaborate with data engineering, BI, and marketing science partners to refine data infrastructure and analytics workflows.
- Ensure data accuracy, integrity, and consistency across deliverables.
- Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
- Stay up to date on industry trends, analytics best practices, emerging tools, and methodologies.
- Develop depth and breadth of understanding of solutions and offerings across BarkleyOKRP and MissionOneMedia
Qualifications:
- A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
- Knowledge of agency-side media campaign planning and execution process is desirable, but not required
- Proven leadership ability and experience managing client relationships and leading analytics workstreams across multiple accounts.
- Strong knowledge of media metrics, campaign performance evaluation, and experience in attribution modeling, MMM interpretation
- Experience in designing and executing A/B tests, multivariate tests, geo-lift experiments, incrementality studies, and other test-and-learn methodologies to measure impact and optimize marketing performance.
- Ability to identify business challenges and applying analytics-led strategies to address them.
- Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
- Ability to train & coach colleagues for growth: being organized & detail oriented, prioritizing work, business writing & presenting, conducting analysis, and time management
- Comfortable working in ambiguous situations
- Proficiency with analytics & visualization tools: Excel, Tableau, Power BI, etc. SQL a plus
The annual gross base salary range is $135,000 - $180,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.
BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging
- At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.
Benefits
- health insurance
- 401(k)
- paid time off
- stock options
- life insurance
About this role
MissionOne Media is looking for a Director, Analytics who will own both the strategic vision and hands-on execution of measurement across client accounts. You'd split your time between designing measurement frameworks and advanced analytics projects—working with attribution modeling, incrementality studies, and test-and-learn methodologies—while also presenting insights to senior clients and building dashboards that drive real business decisions. This role requires someone equally comfortable translating complex data into compelling narratives and managing a team of analysts.
The position demands seven-plus years in data and analytics within advertising, consulting, or digital environments, with proven ability to lead client relationships and analytics workstreams simultaneously. You'll need strong expertise in media metrics, campaign performance evaluation, and experimental design, paired with the communication skills to make data accessible to non-technical stakeholders. Proficiency in tools like Excel, Tableau, and Power BI is essential; SQL is a bonus. The role is based in Kansas City but fully remote, with a salary range of $135,000 to $180,000 and benefits including health insurance, flexible PTO, and 401(k).
This is a hybrid leadership and individual-contributor role suited to someone who thrives in ambiguity, enjoys mentoring others, and sees analytics as a driver of client success rather than just a reporting function.
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Pay for this role
$135,000 to $180,000 per year
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