GTM Enablement Program Manager - Solutions & Product
Qualtrics
Salary undisclosed
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Description
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Why We Have This Role
How You’ll Find Success
- Enablement Craft & Discipline: You are a proven enablement practitioner who knows how to build end-to-end enablement strategies, design modern learning journeys, and apply adult learning methodologies that actually change behavior.
- Business-Impact Mindset: You understand that great enablement isn't measured by course completion rates, but by ramp time, win rates, pipeline velocity, adoption, and revenue.
- Cross-GTM Perspective: You design targeted enablement tailored across the entire customer lifecycle, recognizing the distinct needs of SDRs (prospecting), AEs (closing), SEs (technical validation), and Services (adoption, value realization, and expansion).
- Technical-to-Value Translator: You turn complex product and platform architectures, enterprise data capabilities, and applied AI into clear, persona-aligned business value that sellers can communicate and customers can realize.
- Rigorous Execution: You leverage strong program and project management capabilities as an essential skill to keep complex, multi-stakeholder product launches and global learning programs running smoothly on schedule.
How You’ll Grow
- Master Experience Management (XM) as a category, developing deep technical and strategic expertise across platform architectures, enterprise data integration, and AI innovation.
- Gain broad visibility across the entire GTM executive leadership team, shaping programs that directly impact both new business acquisition (ARR) and net revenue retention (NRR).
- Learn how enterprise buyers across various industries (Healthcare, Financial Services, Retail, Public Sector) evaluate, purchase, and extract value from Data and AI solutions.
- Help shape our global Product & Solution Enablement framework and establish scalable standards for product rollouts, technical certifications, and persona-based messaging.
Things You’ll Do
- Design Learning Journeys: Build structured, multi-modal learning paths and field playbooks for core platform releases, data capabilities, and AI-driven solution features.
- Enable the Full GTM Engine: Map product capabilities to role-specific behaviors: equipping SDRs on pain-point messaging, AEs on value-based discovery, SEs on technical architecture/demo execution, and Services on platform adoption, value realization, and expansion.
- Cross-Functional Orchestration: Partner with Product, PMM, and GTM Leadership to translate product roadmaps into business-ready GTM launches and field certifications.
- Facilitate & Certify: Deliver high-impact interactive workshops, demo practice sessions, and knowledge checks in person and virtually that build field confidence and certified fluency.
- Drive Strategic Program Management: Apply disciplined project management capabilities to manage workstreams, keep multi-stakeholder initiatives on track, and ensure consistent global delivery.
- Measure Business Outcomes: Analyze enablement data against full-lifecycle GTM metrics (e.g., ramp velocity, win rates, demo conversion, multi-product adoption, and NRR) to prove ROI and iterate continuously.
What We’re Looking For On Your Resume
- 4-7+ years of dedicated, hands-on experience in sales enablement, technical enablement, or GTM learning design within an enterprise SaaS, Data, or platform environment. .
- Proven track record as an enablement practitioner, demonstrated ability to build end-to-end enablement plans, design adult learning journeys, and measure business impact.
- Working knowledge or functional expertise in SaaS platform architectures, enterprise data integration/analytics, and applied AI capabilities.
- Experience enabling multi-role GTM teams (SDR, AE, SE, CSM, AM) on persona-based selling, industry alignment, and technical solution messaging.
- Strong program management capability used as a discipline to execute complex, multi-stakeholder enablement initiatives on schedule.
- Exemplary cross-functional stakeholder management skills—ability to partner effectively across Sales, Customer Success, Product, and Marketing leadership.
- Experience delivering dynamic training experiences in person and virtually, with facilitation skills that drive field engagement.
- Preferred Qualifications
- Prior background in field enablement, pre-sales (Solution Engineering), Customer Success, or Product Marketing.
- Formal background or certifications in curriculum development, adult learning methodologies, or sales methodologies.
- Experience in or knowledge of Market Research, Customer Experience (CX), and/or Employee Experience (EX).
- Bachelor’s degree or equivalent practical experience.
What You Should Know About This Team
- Broad purview: While reporting into the CSO, we serve the full GTM organization globally across pre-sale and post-sale functions.
- Direct business impact: Our work directly influences win rates, deal size, multi-product adoption, time-to-value, and net revenue retention (NRR).
- Strong focus on professional development: We invest heavily in your growth, skill-building, and career trajectory.
- High-trust culture: We work hard, innovate constantly, and support each other in a collaborative, high-energy environment.
Our Team’s Favorite Perks and Benefits
- Competitive salary, performance bonuses, generous 401(k) Match
- Wellness Reimbursement for $300 per quarter for wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.
- $1800 Experience bonus to be used for an “Experience” of your choosing
- Unlimited Sick Days
- Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women’s Leadership Development, which exist as places for support, allyship, and advocacy.
Benefits
- 401(k)
- professional development
About this role
Qualtrics is looking for an enablement leader who can bridge product complexity and field readiness. In this role, you'll sit within the Chief Sales Officer's organization and own the learning strategy that connects Product Management, Product Marketing, and the global GTM team—translating sophisticated platform capabilities and AI innovations into field-ready playbooks that actually move revenue. You'll design structured learning journeys for the entire customer lifecycle, from SDRs through Services, and measure success not by course completion but by ramp velocity, win rates, and net revenue retention.
This is a program management role at its core. You'll orchestrate multi-stakeholder product launches, facilitate certifications and workshops, and apply disciplined project management to keep complex global initiatives on track. The work demands someone who understands adult learning methodology, can translate enterprise data and AI architectures into persona-aligned business value, and knows how to connect enablement execution directly to revenue outcomes. You'll need 4+ years of hands-on enablement experience in enterprise SaaS or platform environments, with proven ability to build end-to-end strategies and enable cross-functional GTM teams.
The role is based in Provo and requires in-office presence. It suits an experienced enablement practitioner who views program management as a core discipline, thrives in cross-functional environments, and wants visibility across GTM leadership while building scalable frameworks for a category-defining company.
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