Account Executive (Westminster, Maryland)
Green Thumb Industries
$60,000 - $85,000 / year
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Description
This position is based in Westminster, Maryland. Territory includes the Western part of the state. Possession of a valid driver's license and a satisfactory motor vehicle record (MVR) is required. Reliable transportation is required with the ability to travel 100% within your designated territory in Maryland.
The Role
The Account Executive is the ultimate brand ambassador for Green Thumb's brands and is responsible for mining sales opportunities, building and setting up new relationships with our customers dispensaries, and promoting our products to ultimately generate sales and increase Green Thumb's market share in Maryland.
You are passionate about this growing industry and want to educate and engage our customers in meaningful ways to increase our brand awareness. Through maximizing sales, effective planning, and order-writing, as well as supporting and completing incidental activities such as merchandising, shelving, and pricing, the Account Executive acts as a sales expert to all the dispensary locations. You are the perfect fit for this role if you possess a go-getter mentality, are tenacious, a problem solver with a yearning desire to succeed.
Responsibilities
- Strategize, set, and achieve (even exceed) sales goals as directed by Green Thumb leadership through the sales and merchandising objectives
- Possess a strong knowledge of cannabis, Green Thumb’s brands, and product lines, along with other products in the market (Maryland)
- Educate, engage, and train all customers on our Green Thumb brands and product lines and sell through a product mix or portfolio of goods customized for the retail location and their customer
- Maintain an awareness of market behavior, knowledge of all aspects of the industry and sales trends, the competition, and ability to communicate and drive a successful sales model that responds accordingly
- Understand the customer buying process and how it relates to the sales process, product knowledge, and training
- Develop pipelines, targets, and innovative strategies to increase opportunities and sales in the market
- Build and maintain positive relationships with customers (dispensaries) and business partners to effectively evaluate, set, and exceed their need
- Proactively builds touchpoints and a weekly schedule to keep the market sales on track to hit any sales quotas and goals
- Knowledge of CRM systems, able to collect and share information regarding your clients and track all activity, orders, etc., as it pertains to each customer/retailer
- Set proper and suggestive prices to maintain sales volume, product mix
- Follow all sales protocols and SOPs as they relate to specific state regulations, for example, cash handling, order fulfillment
- Attend trade shows and other industry events to stay up with market trends and promote company products
- Set efficient delivery and order fulfillment deadlines and manage expectations with the internal team, as well as the customers
Qualifications
- 2+ years sales experience in an outside B2B environment, to retailers preferred; or experience in the cannabis industry.
- Highly motivated, extremely positive attitude, self-starter with a solid work ethic, very organized, and an effective closer
- Excellent communicator, great customer service skills, and able to influence others
- Strong problem-solving skills, able to think fast and create sales opportunities
- A team player with the ability to work effectively with customers, wholesale customers, and other members of the team
- Bachelor’s Degree preferred
Additional Requirements
- Must pass any and all required background checks
- Must be and remain compliant with all legal or company regulations for working in the industry
- Must possess valid driver’s license
- Must be a minimum of 21 years of age
- Must be approved by state badging agency to work in cannabis industry
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
About this role
Green Thumb Industries is hiring an Account Executive to cover western Maryland from a Westminster base. You'll be the primary sales representative to dispensaries across the region, responsible for building new customer relationships, driving orders, and positioning Green Thumb's cannabis brands competitively in the market. The role requires 100% travel within your territory, so a valid driver's license and reliable vehicle are essential.
Your day-to-day involves strategic sales work—prospecting, consultative selling, order writing, and account management—alongside hands-on support like merchandising and pricing at retail locations. You'll need strong product knowledge across cannabis and Green Thumb's portfolio, the ability to read market trends and competitive dynamics, and skill at training dispensary staff. Success means hitting sales goals through relationship-building, pipeline development, and consistent customer touchpoints, all tracked through CRM systems and aligned with state cannabis regulations.
This suits someone with at least two years of B2B outside sales experience (retail or cannabis preferred), a self-directed work style, and genuine problem-solving ability. You'll need a bachelor's degree preferred, be at least 21, pass background checks, and obtain state cannabis industry badging. Compensation ranges from $60,000 to $85,000 based on experience, with potential for discretionary incentive pay.
How this employer is doing
average
- News: Recently Raised Funding
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Pay for this role
$60,000 to $85,000 per year
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