Territory Sales Representative
WHEEL PROS
$60,000 - $85,000 / year
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Description
About Us:
A division of Hoonigan, Wheel Pros serves the automotive enthusiast community through engaging content and a broad range of vehicle enhancements from brands like Fuel Off-Road, American Racing, KMC, Rotiform, and Black Rhino. Our distribution centers in North America, Australia, and Europe support more than 30,000 retailers along with a growing e-commerce presence, giving enthusiasts reliable access to wheels, suspension, lighting, and accessories.
Our experience in automotive culture guides how we operate and help us stay connected to what enthusiasts care about as the industry evolves. With one of the strongest product portfolios in the industry and a global network behind it, we’re focused on delivering products and experiences that set the standard for enthusiasts worldwide.
Job Summary:
The Territory Sales Representative is responsible for driving profitable sales growth within an assigned geographic territory by managing and expanding relationships with key accounts, identifying new revenue opportunities, and executing strategic customer visit plans. This role focuses on upselling/cross-selling, proactive account management, CRM discipline, and tight collaboration with Inside Sales to ensure seamless order processing and customer experience.
Responsibilities:
Territory & Account Growth
- Develop and execute a strategic territory plan, including visit cadence, priorities, and targeted growth initiatives for key accounts.
- Drive assigned account sales by uncovering opportunities, expanding product adoption, and increasing share of wallet.
- Identify and convert upsell and cross-sell opportunities during customer visits and calls.
- Detect churn risk and sales declines using data/ordering insights; build action plans to recover and retain revenue.
- Prospect and develop new business within the territory, including reactivation of dormant accounts.
Customer Engagement & Service
- Conduct regular in-person and virtual customer meetings to strengthen relationships and drive execution.
- Coordinate with Inside Sales for quotes, order processing, follow-up, and issue resolution.
- Follow up on commitments and action items to close deals and prevent lost sales.
Sales Process, Tools & Reporting
- Maintain accurate activity, pipeline, and account plans in CRM; use CRM to drive consistency and growth.
- Segment accounts and prioritize time using an Ideal Customer Profile (ICP) and account tiering (e.g., Strategic/Key/Long Tail).
Cross-Functional Partnership
- Partner with Distribution/Operations, Customer Service, Product, and Marketing to support account needs and territory initiatives.
- Provide field feedback on competitive activity, pricing pressure, product gaps, and customer trends.
Performance Expectations & KPIs
- Field activity and customer engagement (visit cadence, proactive outreach, follow-up).
- Sales results (revenue growth, gross profit contribution, account retention/reactivation).
- Execution quality (CRM accuracy, action-item closure rate, speed of issue resolution).
- Territory health (pipeline, new account wins, churn prevention).
Qualifications:
- 2+ years of B2B sales experience (field/territory sales strongly preferred).
- Proven track record of meeting or exceeding sales goals.
- Consultative selling skills (discovery, objection handling, closing).
- Business acumen: basic pricing/gross profit concepts, customer segmentation, and pipeline management.
- Proficiency with CRM tools and Microsoft Office/Google Workspace.
- Valid driver’s license and ability to travel routinely within the territory.
- Experience in automotive aftermarket, distribution, wheels/accessories, lighting, or adjacent industries.
- Experience managing a defined book of business and growing strategic accounts.
- Familiarity with data-driven selling tools (sales analytics, ordering trends).
Key Competencies:
- Customer-first mindset; relationship builder
- High ownership and follow-through
- Clear communication and presentation skills
- Analytical, opportunity-spotting approach
- Strong territory planning and time management
- Collaborative partner across teams
Disclaimer:
We are an E-Verify employer.
We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.
The preceding position description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this position. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees in this position. The description, duties, functions, and responsibilities are subject to change.
About this role
Wheel Pros, a Hoonigan division serving the automotive enthusiast market, is looking for a Territory Sales Representative to build and grow a defined book of business across an assigned geographic area. You'll manage relationships with existing key accounts while prospecting for new business, using CRM discipline and data-driven insights to identify upselling opportunities, detect churn risk, and execute a strategic visit plan. The role requires close coordination with Inside Sales and cross-functional teams to ensure smooth order processing and customer experience, while providing field feedback on competitive dynamics and customer trends.
This position suits someone with at least two years of B2B territory or field sales experience and a track record of hitting sales targets. You'll need consultative selling skills, comfort with CRM tools and basic business acumen around pricing and pipeline management, plus a valid driver's license for routine travel within your territory. Prior experience in automotive aftermarket, wheels, accessories, or distribution is preferred and will help you connect with the customer base and product portfolio.
The role is based in-office in New Hudson, Michigan, full-time, with a salary range of $60,000–$85,000. Success here depends on strong territory planning, relationship-building, follow-through on commitments, and the ability to work collaboratively across teams while maintaining ownership of your results.
How this employer is doing
average
- Recent Acquisition
In the news
Clearlake Capital-Backed Wheel Pros Acquires TSW Alloy Wheels, PR Newswire
This role's local market on JobMinglr
Pay for this role
$60,000 to $85,000 per year
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