Director, CAIT (Creators, Affiliates, Influencers & Talent) & Social Commerce - 12 Month Contract
vaynerMedia
Salary undisclosed
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Description
VaynerX
VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.
ABOUT VAYNERMEDIA
VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.
ABOUT CHUKMEDIA
ChukMedia is a VaynerX agency built to help enterprise brands move at the speed of culture. Combining entrepreneurial agility with enterprise-grade execution, ChukMedia partners with Fortune 500 and complex organizations to drive growth across brand, social, creative production, and modern marketing ecosystems
ABOUT TAMARA GROUP:
About Tamara Group (The Attention, Media, And Relevance Agency): Born from editorial, influencer, and experiential roots, Tamara Group is built to drive growth and disruption through the power of attention and cultural relevance.
Culture is our key and Empathy is how we build it. VaynerMedia APAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time --- PEOPLE.
The PITCH
We're on the hunt for an ambitious, modern Director, CAIT (Creators, Affiliates, Influencers & Talent) & Social Commerce to help shape and expand our creator and social commerce offerings in Australia. Managing an agile, talented squad while collaborating with Client Partnerships, Strategy, Creative, and Media leads, you will bridge the gap between culture, creator content, and full-funnel commerce. This is a 12-month contract position based in Sydney, reporting directly to agency leadership.
Here's your first brief --
- Drive integrated CAIT strategy: Formulate multi-channel creator, affiliate, talent, and social commerce strategies aligned to client business goals, ensuring creator work is integrated from campaign inception.
- Command TikTok Shop & Social Commerce: Lead end-to-end social commerce capabilities, including TikTok Shop setup, creator recruitment, seeding, promotional campaigns, affiliate programs, and performance optimization.
- Architect talent & creator partnerships: Oversee talent casting, sourcing, and complex negotiations covering fees, deliverables, usage rights, licensing, exclusivity, and paid amplification.
- Champion social-first creative & briefing: Translate campaign ideas into platform-native briefs that empower creators while protecting strategic objectives and brand safety.
- Oversee commercial & operational health: Manage team workflows, project budgets, agency scopes, and profitability metrics to deliver sustainable, business-driving results for clients.
- Lead, mentor & scale team capability: Guide and mentor local CAIT team members across casting, strategy, contract negotiation, and content production.
- Foster APAC & platform relationships: Build strong partnerships with talent networks, affiliate platforms, creator agents, and regional APAC CAIT leads to share intelligence and scale best practice.
- Fuel business growth & thought leadership: Lead CAIT pitch work for new business opportunities and represent VaynerMedia as a subject-matter expert across the Australian creator economy.
Your Experience
- 7–10+ years of dedicated experience across influencer marketing, creator relations, talent management, affiliate marketing, social commerce, or integrated agency work within the Australian market.
- Proven social commerce expertise: Direct experience with social commerce ecosystems, with hands-on TikTok Shop strategy and affiliate execution strongly preferred.
- Commercial & negotiation mastery: Deep understanding of talent fees, rights usage, exclusivity, paid amplification, scoping, agency margins, and P&L indicators.
- Strategic & creative instincts: Ability to evaluate whether creator content and feed-native ideas will succeed in-feed, balancing strategic rigor with cultural relevance.
- Senior client counsel & presentation skills: Proven track record advising C-suite client stakeholders, pitching new business, and translating complex platform changes into strategic opportunities.
- People & operational leadership: Demonstrated ability to manage, mentor, and scale cross-functional team members in fast-paced agency environments.
What you should know about VaynerMedia
Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!
Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.
Not seeing a role you're looking for? Check out roles with other VaynerX companies.
About this role
VaynerMedia is looking for a Director to build and lead its creator, affiliate, influencer, and social commerce practice in Australia over a 12-month contract. You'd own the full strategy and execution across these channels—from formulating multi-channel creator and affiliate strategies to running TikTok Shop operations, casting talent, negotiating complex deals, and optimizing performance. The role sits at the intersection of culture and commerce, requiring you to translate campaign briefs into platform-native creative while managing team workflows, budgets, and profitability.
This suits someone with 7–10+ years in influencer marketing, creator relations, talent management, or social commerce within Australia. You'll need hands-on TikTok Shop experience, commercial acumen around talent fees and rights, and the ability to advise senior clients on creator strategy. Beyond expertise, you should be comfortable mentoring a local team, building relationships across creator networks and APAC peers, and pitching new business as a thought leader in the Australian creator economy.
VaynerMedia operates more like a lab than a traditional agency—problem-solving and testing ideas matter more than polished output. You'd report directly to leadership in Sydney, collaborate across strategy, creative, and media teams, and work in a startup-paced environment. If you thrive in agile settings and want to shape how a major agency scales creator and commerce capabilities, this is a defined 12-month opportunity to make that impact.
How this employer is doing
solid
- H1B: Sponsors Visas
- Leadership Change
- Expanding
- Sponsors Visas
In the news
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Pay for this role
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