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WM

Associate, Activation

WPP Media

Salary undisclosed

Toronto, CanadaFull-timeOn-siteNovice

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Description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

ABOUT WPP MEDIA:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

ACCOUNTABILITIES:

  • Set up initial plan documents and presentation decks using consistent Universal templates
  • Support activation planners in development of their plans, POVs, reports and presentations
  • Maintain templates, implementing updates as requested by the planning/buying team 
  • Assist through all stages of the media planning process
  • Including rankers, insertion orders/platform inputs, MediaOcean/Prisma inputting, billing and discrepancy resolution, trafficking, specs and deadline charts
  • Pull data reports for activation team to review and analyze
  • Utilize and understand research tools and vendor platforms for the collection of data
  • Proactively look for trends and anomalies
  • Coordinate, assist and assemble content for client-facing documents
  • Assemble weekly packets
  • Assemble weekly competitive reports
  • Input purchased media into agency stewardship platform (MediaOcean/Prisma)
  • Manage the billing process and resolve discrepancies with urgency
  • Escalate vendor invoice errors to Associate Account Managers for negotiation/resolution

RELATIONSHIPS & COMMUNICATION:

  • Coordinate and schedule meetings with internal teams and vendors as required
  • Maintain contact/rep lists and assist planning/buying team in vendor outreach

LIFE AT WPP MEDIA & BENEFITS

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

Please read our Privacy Notice for more information on how we process the information you provide. 

Benefits

  • dental insurance
  • paid time off

About this role

WPP Media's Associate, Activation role is a full-time, in-office position in Toronto that sits at the operational heart of media planning and buying. You'll support activation planners across the entire media workflow—from setting up initial plans and presentation decks using standardized templates, through insertion orders and platform inputs, to billing reconciliation and vendor management. The work involves hands-on coordination with internal teams and external vendors, data collection and analysis using research tools, and maintaining the systems and documents that keep campaigns running smoothly.

This role suits someone detail-oriented and organized who can manage multiple moving parts simultaneously. You'll need comfort with media planning software like MediaOcean and Prisma, the ability to pull and interpret data reports, and a proactive mindset to spot trends and flag discrepancies. Strong communication and coordination skills matter—you'll be scheduling meetings, maintaining contact lists, and escalating issues to the right people when needed. While the position doesn't require prior agency experience, familiarity with media operations or a demonstrated ability to learn technical platforms quickly would be an asset.

WPP Media offers competitive benefits including medical, dental, and vision coverage, group retirement plans, paid time off, and employee wellness programs. The company emphasizes collaborative culture and professional development through its global networks and employee resource groups, with an in-office presence of around four days per week.

How this employer is doing

average

  • Leadership Change

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Pay for this role

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