Experience Strategy Lead
Arke
$150,000 - $180,000 / year
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Description
Job Description: Experience Strategy Lead
At MSQ DX, we help complex organizations create smarter digital products and experiences that deliver meaningful customer and business impact. Our teams bring together strategy, technology, design, data, and AI-enabled approaches to solve complex digital challenges. At the center of that work is our Experience Strategy team — establishing the foundation for subsequent experience design and implementation phases by uncovering customer needs, challenging assumptions, and identifying the opportunities that will have the greatest impact.
As Experience Strategy Lead, you’ll turn those insights into direction. This is a highly client-facing role — leading discovery, defining and facilitating stakeholder workshops, shaping experience strategies and roadmaps, and building alignment around key priorities and decisions. You’ll work closely with Business Analysts and cross-functional teams to connect customer needs, business priorities, data, content, and technology into a clear, actionable experience direction.
You’ll also help lead and mentor Experience Strategists while strengthening the approaches, frameworks, and quality of work across the practice.
A portfolio of work is required to be considered for this position.
What You’ll Do
- Lead experience strategy across complex digital products, platforms, websites, and customer ecosystems
- Plan and facilitate client workshops, discovery sessions, stakeholder interviews, and strategic readouts
- Define customer journeys, experience principles, user and task flows, information architecture, intent models, and other strategic experience frameworks
- Synthesize research, analytics, customer insight, and business priorities into clear strategic direction and recommendations
- Identify and prioritize experience opportunities, capabilities, and features, translating strategy into actionable roadmaps
- Partner closely with Business Analysts to connect business and technical requirements with customer needs and experience priorities
- Collaborate with Content Strategy and Data & Insights to connect experience direction with content needs, research, measurement, and optimization
- Provide strategic direction as work moves into Experience Design, ensuring solutions remain grounded in the strategy and intended outcomes
- Guide and develop Experience Strategists while helping evolve the frameworks, methodologies, and quality of work across the practice
Your Experience & Skills
- 8+ years of experience in experience strategy, UX strategy, digital strategy, product strategy, service design, UX, or a related discipline
- Experience leading strategy for complex digital experiences, products, platforms, or ecosystems
- Strong background in customer journeys, user and task flows, information architecture, research synthesis, and strategic roadmapping
- Ability to translate customer, business, and data insights into clear priorities and actionable recommendations
- Strong workshop facilitation, client presentation, and executive communication skills
- Experience partnering with Business Analysts and collaborating across design, content, technology, data, and product teams
- Experience guiding or mentoring strategists and elevating the quality of strategic work
- Content strategy experience is a plus
- Agency or consulting experience strongly preferred
Who You Are
- A Systems Thinker: You see how customer needs, business priorities, content, data, and technology intersect — and can turn that complexity into a clear experience direction
- Comfortable with Ambiguity: You bring structure and direction to complex problems without a predefined answer
- A Strong Facilitator & Storyteller: You know how to lead a room, create alignment, and make complex thinking clear and compelling
- A Collaborative Leader: You elevate the thinking, work, and people around you while bringing different disciplines together around a shared direction
Who We Are
MSQ DX is a full-service experience design and technology consultancy dedicated to delivering connected, optimized digital solutions that spark conversations and fuel exponential growth. Our core values are the heart of MSQ DX and influence everything we do. We cultivate a vibrant culture for extraordinary people and uphold high standards while creating value for our clients and stakeholders.
Why MSQ DX?
At MSQ DX, our greatest strength is our people. We believe in creating an environment where everyone can do meaningful work, grow their skills, and feel supported by a team that truly cares.
We offer a fantastic benefits package to our US-based employees, including health, dental, vision, life, and disability insurance, along with a 401(k) plan that includes up to a 4% company match. We also trust our employees to self-manage their personal time off and we invest in opportunities for ongoing learning, mentorship, and professional development.
For our Brazil team, we provide competitive compensation and access to growth and collaboration with our cross-cultural teams. Everyone at MSQ DX plays an important role in our success, and we value each person’s unique contributions to our culture.
We are proud to be a place where people enjoy working and feel encouraged to be their best. We hope you will explore what it is like to be part of MSQ DX.
Benefits
- 401(k)
- disability insurance
- professional development
About this role
MSQ DX is looking for an experienced strategist to lead the discovery and direction-setting phase of complex digital transformation work. In this client-facing role, you'll facilitate workshops and stakeholder sessions to uncover customer needs, synthesize research and business priorities, and translate those insights into clear experience strategies, roadmaps, and frameworks—including customer journeys, information architecture, and intent models. You'll work closely with Business Analysts and cross-functional teams spanning design, content, data, and technology to connect what customers need with what the business can deliver.
This role combines strategic thinking with leadership responsibility. Beyond directing strategy on individual engagements, you'll mentor Experience Strategists, strengthen the team's methodologies and frameworks, and ensure that strategic direction holds through the design and implementation phases. The position requires at least eight years in experience strategy, UX strategy, product strategy, or related fields, with proven success leading strategy for complex digital ecosystems. You'll need strong facilitation and executive communication skills, comfort with ambiguity, and the ability to see how disparate elements—customer insights, business goals, data, content, and technology—fit together into a coherent direction.
The role is fully remote and based in the US, with a salary range of $150,000 to $180,000. MSQ DX offers standard benefits including health, dental, vision, life and disability insurance, a 401(k) with up to 4% company match, and self-managed time off. A portfolio of strategic work is required to apply.
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Pay for this role
$150,000 to $180,000 per year
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