Channel Account Manager (Fluent in Danish) (Position Located in Utrecht, Netherlands)
KnowBe4
Salary undisclosed
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Description
KnowBe4 empowers the modern workforce to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans. The KnowBe4 Platform provides attack simulation and training, collaboration security, and agent security powered by AIDA (Artificial Intelligence Defense Agents) and a proprietary Risk Score. The platform leverages 15-years of behavioral data to combat advanced threats including social engineering, prompt injection, and shadow AI. By securing humans and agents, KnowBe4 leads the industry in workforce trust and defense.
Please submit your resume in English.
To learn more about our team and office culture in the Netherlands, visit the following links.
Careers Page: https://www.knowbe4.com/careers/locations/utrecht
Glassdoor: https://www.glassdoor.com/Location/KnowBe4-Utrecht-Location-EI_IE969384.0,7_IL.8,15_IC3045310.htm
LinkedIn: https://www.linkedin.com/company/knowbe4/life/netherlands/
As a Channel Account Manager, you'll work with a variety of partners to manage, support and develop partners to drive increased deal registrations and Net New customers. You play an important role in ensuring partners have a positive experience with KnowBe4 and you provide excellent customer service. You're able to manage multiple partner accounts effectively and efficiently and leverage KnowBe4 marketing content to equip partners with demand generation tools and content that result in an increase in sales.
We want the partner to actively drive our joint solutions to market. This requires the right investments and focus on behalf of the partner, which is one of the tasks of the CAM/PAM.
Responsibilities:
- Own and manage a large portfolio of established partners
- Establish productive, professional relationships with key personnel in assigned partner accounts
- Conduct initial onboarding and discovery with assigned partners
- Send regular marketing and communications to partner sales reps
- Develop joint marketing plans with premier and certified partners
- Conduct strategic conversations and create business plans with key partners
- Engage and guide partner sales and marketing teams on sales approach
- Assess, validate and communicate partner needs on an ongoing basis
- Perform brief product demos and partner portal walkthroughs to enable partners
- Promote partners to attend partner portal walkthrough webinars
- Assist partner adoption of KnowBe4 by adding reps to Partner Portal
- Increase partner deal registrations through account mapping
- Direct partners to utilize tools and content in the Partner Portal and increase partner generated leads
- Close Net New business
- Help maintain an accurate pipeline and forecasting
- Meet assigned targets for sales requirements and objectives in assigned partner accounts
- Support direct sales and customer success teams where needed to manage the overall partner relationship
- Ensure partner compliance with partner agreements
- Maintain accurate and thorough records in Salesforce.com for opportunities, calls, emails, notes, tasks, demos and other relevant info in compliance with policy and procedure
Minimum Qualifications:
- Bachelor’s Degree a plus
- Familiarity with standard concepts, practices and procedures within the IT Security Field a plus
- Experience with Channel Sales preferred
- Experience working and maintaining a CRM system
- Being able to be the ambassador for the partner landscape with strong communication skills on a pre-sales level as well as internal stakeholders
- Being able to do presentations at Partner events
- Must be able to demonstrate sales aptitude working with Channel Partners
- Effectively manage and thrive in high-volume sales environment
- Ability to gain a quick understanding of the needs and pain points of Channel Partners
- Strong time management and organization skills
- Excellent verbal and written communications
- Ability to leave an engaging message and sound interested
- Must be comfortable working in a highly results oriented company
- Fluent in Danish
Our Fantastic Benefits
Note: An applicant assessment and background check may be part of your hiring procedure.
Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please visit www.knowbe4.com/careers/request-accommodation.
No recruitment agencies, please.
Benefits
- tuition reimbursement
About this role
KnowBe4 is looking for a Channel Account Manager based in Utrecht to build and nurture relationships with a large portfolio of established IT security partners. You'll own the full partner lifecycle—from onboarding and discovery through strategic business planning, joint marketing initiatives, and deal closure. The role requires you to act as an ambassador between partners and KnowBe4's internal teams, equipping partner sales reps with product knowledge, marketing content, and portal tools to drive deal registrations and new customer acquisition.
Success in this position depends on strong communication skills, sales aptitude, and the ability to manage multiple accounts in a fast-paced, results-driven environment. You'll need experience with CRM systems (Salesforce), familiarity with IT security concepts, and ideally some background in channel sales. Fluency in Danish is required, along with the ability to present at partner events and maintain accurate forecasting against assigned targets. The role suits someone comfortable with high-volume sales activity who can quickly understand partner needs and translate them into actionable business strategies.
KnowBe4 offers performance-based bonuses tied to monthly sales targets, referral bonuses, tuition and certification reimbursement, and a modern work environment. This is a full-time, in-office position in the Netherlands.
How this employer is doing
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- Expanding
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