Events Lead
Grayscale Investments
$160,000 - $220,000 / year
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Description
Grayscale is the largest digital asset-focused investment platform in the world by AUM and offers the broadest selection of digital asset investment products in the U.S. based on number of products.
Our platform spans the full spectrum of institutional-grade solutions—from single-asset exposures to diversified and thematic strategies—with a goal of providing every investor with access to the hyper-expanding digital asset universe. Our firm offers a rare combination of decades of traditional finance work experience and digital asset leadership that brings an institutional mindset to the maturing digital asset industry. This convergence of capabilities positions us to deliver investment solutions and client experiences that are both institutionally robust and technologically advanced, which we believe offers a competitive edge that is difficult to replicate.
We’re proud of our deep crypto expertise and work closely with individual and institutional investors as they explore this asset class as part of their portfolio allocation.
Position Summary:
Grayscale is seeking a strategic and execution-focused Events Lead to lead our event strategy and execution across owned and sponsored experiences. Reporting to the Chief Marketing Officer, the Events Lead will partner closely with Sales, Marketing, and Leadership to design and deliver impactful, brand-aligned events that drive revenue, deepen relationships, and elevate the presence across the investment landscape. This is a critical leadership role that blends creative experience design with operational excellence, with direct responsibility for shaping how our audiences experience the Grayscale brand.
If you're someone who loves setting the strategy and vision for world-class events, and cares how the napkins are folded, this is the role for you.
Responsibilities:
- Lead the strategy, planning, and execution of Grayscale's event presence—including hosted experiences (such as our recurring Crypto Connects series), strategic sponsorships, and participation at industry conferences
- Align event programming with sales goals and marketing campaigns to drive engagement, deepen relationships, and accelerate pipeline growth
- Partner cross-functionally with Sales, Channel Marketing, Product, and Brand to deliver audience-specific experiences across advisor, institutional, and partner segments
- Oversee all aspects of event delivery—from agenda and venue through event logistics (for example: catering, registration/RSVP, swag, décor, and other day-of details), speaker coordination, format design, and post-event engagement
- Manage the execution of virtual and hybrid events, selecting platforms and designing digital-first experiences that scale reach and impact
- Own event analytics: define KPIs, track performance, forecast budgets, and report on ROI and strategic outcomes
- Manage agency and vendor relationships, ensuring seamless execution, cost-efficiency, and brand consistency
- Serve as the on-site lead at key events—including booth presence and experiential activations at major industry conferences—and act as an internal advocate for innovation in event formats, attendee experience, and technology adoption
Prior Experience/Requirements:
- 10-15 years of experience leading strategic event, experiential, or field marketing programs, preferably in financial services, fintech, asset management, or high-growth sectors—or fashion-caliber event production (e.g., major fashion week shows) for candidates without a finserv background
- Demonstrated success building and delivering multiformat event strategies, including virtual, hybrid, and in-person experiences
- Detail-oriented with high standards for quality, brand consistency, and attendee experience; adept at immersive programming and experiential design
- Proven leadership experience in managing vendors and partners, from selecting best-in-class partners to negotiating terms and contracts to coordinating vendors on-site
- A genuine curiosity about crypto, digital assets, or disruptive, high-growth industries is a plus, though not required
The salary range for this position is $160,000-$220,000 annually, based on experience and qualifications. We offer a comprehensive benefits package including Medical, Dental and Vision; a 401(k)-retirement plan with company match; a generous PTO policy; a flexible work environment with remote weeks; fertility and family planning benefits; health allowances; commuter reimbursement; and other perks.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Benefits
- health insurance
- 401(k)
- paid time off
About this role
Grayscale is looking for an Events Lead to own the full strategy and execution of their event presence—from their recurring Crypto Connects series to major industry conference activations and sponsored experiences. Reporting to the CMO, you'd work across Sales, Marketing, and Leadership to design events that drive pipeline growth, deepen client relationships, and reinforce the brand across advisor, institutional, and partner audiences. This role demands both creative vision and meticulous operational execution: you'd set event strategy and KPIs while also overseeing logistics, vendor management, speaker coordination, and the details that shape attendee experience.
The ideal candidate brings 10–15 years leading strategic event or experiential programs, ideally in financial services, fintech, or asset management—though exceptional fashion or high-growth sector event production experience is valued equally. You'll need proven success designing multiformat experiences (virtual, hybrid, in-person), strong vendor and partner management skills, and high standards for quality and brand consistency. Curiosity about crypto and digital assets is a plus but not required; what matters more is your ability to blend strategic thinking with hands-on execution and your genuine care for how an event actually feels.
The role is hybrid in Stamford, Connecticut, with a salary range of $160,000–$220,000 and a benefits package that includes medical, dental, vision, 401(k) match, generous PTO, fertility benefits, health allowances, and commuter reimbursement.
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Pay for this role
$160,000 to $220,000 per year
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