Demand Generation Manager
Zscaler
$127,400 - $182,000 / year
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Description
Zscaler (NASDAQ: ZS) accelerates digital transformation so customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange platform protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Distributed across 200+ public data centers globally and thousands of private sites at the edge, the SASE-based Zero Trust Exchange is the world’s largest in-line cloud security platform.
We believe the future of work is Human + AI and are building an AI-native enterprise where human potential is amplified by machine intelligence to solve the world’s hardest security challenges. Driven by deep customer obsession, we are committed to the mission, outcome, and to each other. We bring these commitments to life through three core behaviors: ownership and collaboration, trust through outcomes and impact, and a challenge culture with ongoing feedback. Ready to make an impact at the company pioneering security transformation in the AI era? Join us at Zscaler.
Role
We are looking for a Demand Generation Manager to join our team. This is a Hybrid or Remote role, reporting to the Director, Marketing Campaigns in the Marketing department. A Demand Generation Manager drives revenue growth by developing and executing full-funnel, multi-channel campaigns designed to generate pipeline, accelerate deals, and expand existing accounts through cross-sell and upsell motions. They serve as a cross-functional connective tissue between Product Marketing, Sales Development, Field Marketing, and Partner Marketing teams, ensuring programs, messaging, and assets are tightly aligned to funnel stage, audience segment, and sales follow-up workflows. Underpinning all execution is a data-driven mindset: they own campaign performance reporting, partner with analytics teams to build dashboards against core KPIs, and continuously optimize tactics based on conversion rates, pipeline contribution, and ROI.
What you’ll do (Role Expectations)
- Developing, implementing, and optimizing full funnel, multi-touch campaigns across multiple channels (e.g., email, social media, paid ads, webinars, etc.) to generate and accelerate pipeline, drive cross sell/upsell opportunities, and increase brand awareness
- Designing programs to nurture leads through the sales funnel, ensuring alignment with Product Marketing Managers and Sales Development teams for effective lead follow-up
- Partnering with content and product teams to deliver resources like whitepapers, case studies, videos, and eBooks that align to funnel stage and target audiences to support demand generation efforts
- Monitoring campaign success metrics (e.g., conversion rates, pipeline growth, ROI) and recommending tactics to optimize results
- Collaborating with analytics teams to build dashboards and reporting tools that track success against KPI
Who You Are (Success Profile)
- You act like an owner, driven by a passion for the mission, a strong bias for action, and the ability to navigate seamlessly between high-level strategy and hands-on execution.
- You are a high-trust collaborator who is ambitious for team success, actively engaging in continuous feedback with candor, clarity, and respect.
- You possess a continuous learning mindset, actively seeking feedback to grow professionally and partner effectively across the organization.
- You are resilient and adaptable, navigating change and high-pressure situations with composure, focus, and a steady, positive approach.
- You are data-driven, leveraging analytics and evidence over assumptions to make informed decisions and optimize campaign outcomes.
What We’re Looking for (Minimum Qualifications)
- Demonstrated curiosity and active exploration of AI tools, with a proven history of integrating new technologies to enhance daily workflows and augment problem-solving
- Foundational understanding of AI/ML technologies and experience leveraging, securing, or positioning AI-driven solutions to optimize outcomes within your functional domain
- 8+ years experience with demand generation marketing strategies, including paid acquisition, email marketing, content syndication and virtual events
- Knowledge of B2B tech sales cycles and buyer journeys
- Experience marketing to C-level and practitioners within technical functions at enterprise accounts
- Proficient at evaluating campaign performance metrics to inform strategy and tactics
What Will Make You Stand Out (Preferred Qualifications)
- Demonstrate a proven ability to leverage AI technologies and workflows to drive measurable operational efficiency
- Creative and eager to test new tactics to uncover growth opportunities
- Effective at driving stakeholder alignment on complex initiatives in fast-paced environments
- Proven track record building pipeline at both startup and enterprise levels, with proficiency in modern MarTech tools (e.g., SFDC, Marketo, Tableau, Google Suite)
#LI-Remote #LI-DS9
Zscaler’s salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations and could be higher or lower based on a multitude of factors, including job-related skills, experience, and relevant education or training.
The base salary range listed for this full-time position excludes commission/ bonus/ equity (if applicable) + benefits.
At Zscaler, we are committed to building a team that reflects the communities we serve and the customers we work with. We foster an inclusive environment that values all backgrounds and perspectives, emphasizing collaboration and belonging. Join us in our mission to make doing business seamless and secure.
Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including:
- Various health plans
- Time off plans for vacation and sick time
- Parental leave options
- Retirement options
- Education reimbursement
- In-office perks, and more!
Learn more about Zscaler's hybrid working model and benefits here.
By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines.
Zscaler is committed to providing equal employment opportunities to all individuals. We strive to create a workplace where employees are treated with respect and have the chance to succeed. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws. See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal link.
Pay Transparency
Zscaler complies with all applicable federal, state, and local pay transparency rules.
Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.
Benefits
- stock options
- parental leave
About this role
Zscaler is seeking a Demand Generation Manager to own the full-funnel marketing engine that drives pipeline and revenue growth across their Zero Trust Exchange platform. You'll design and execute multi-channel campaigns spanning email, paid ads, webinars, and content syndication, working closely with Product Marketing, Sales Development, and Field Marketing to ensure messaging and follow-up workflows are tightly coordinated. The role demands a data-driven approach—you'll monitor conversion rates, pipeline contribution, and ROI while partnering with analytics teams to build dashboards and continuously optimize tactics.
This position requires 8+ years of B2B tech demand generation experience, with demonstrated expertise in paid acquisition, email marketing, content syndication, and virtual events. You need a solid grasp of enterprise sales cycles and the ability to market to both C-level executives and technical practitioners. The role also expects foundational knowledge of AI/ML technologies and a proven track record of integrating new tools into your workflows—this is a company building an AI-native enterprise, and they want someone who actively explores and applies emerging technologies to enhance outcomes.
You'll report to the Director of Marketing Campaigns in a hybrid arrangement and bring an owner's mindset: strategic thinking paired with hands-on execution, comfort navigating ambiguity, and the resilience to operate in a fast-paced environment. The base salary ranges from $127,400 to $182,000, plus commission, bonus, and equity.
How this employer is doing
average
- News: Recently Raised Funding
- H1B: Active Visa Sponsor
- Leadership Change
- Active Visa Sponsor
Typical pay for this role
$140,000
Typical range: $100,000 to $140,000
Pay for this role
$127,400 to $182,000 per year
That is the employer's posted range, and where you land in it is usually decided in one conversation. Before that conversation, run the numbers: analyze an offer for this role.
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