Manager, B2B Demand Generation
TouchCare
$100,000 - $125,000 / year
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Description
Marketing Manager, B2B Demand Generation
Stamford, CT (Hybrid) | Full-Time | Marketing
About TouchCare
Benefits are confusing, expensive, and easy to give up on. TouchCare makes it simpler. For more than a decade, we've given employees and their families a dedicated benefits concierge: real people, backed by smart technology, who resolve billing issues, coordinate care, and help members get the most from their employer-sponsored benefits. Today we support more than 1.4 million members, and we're profitable and growing.
About the Role
We're looking for an execution-focused Marketing Manager to lead TouchCare's B2B demand generation. You'll build, scale, and optimize the marketing funnels that reach benefits brokers, HR leaders, and Chief Human Resources Officers (CHROs), turning complex insurance and benefits concepts into high-converting campaigns that fill our sales pipeline.
This role sits at the intersection of Marketing, Sales, and our broker and channel partners. You'll bring deep knowledge of the employer benefits, healthcare navigation, or HR tech ecosystem and play a foundational role in growing TouchCare's presence in the broker community.
What You'll Do
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Design, execute, and monitor multi-channel demand generation campaigns across paid search, targeted display, and programmatic account-based marketing (ABM).
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Continuously test and refine landing pages, ad copy, and email nurture workflows to improve conversion rates and lower Customer Acquisition Cost (CAC).
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Build marketing toolkits, pitch decks, and educational playbooks that brokers and benefits consultants can use to sell TouchCare to their employer clients.
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Partner with tier-one brokerage firms on joint webinars, regional roundtables, and co-branded collateral that expand our market reach.
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Own performance tracking for marketing programs, reporting on Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), cost per lead, and pipeline contribution.
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Optimize our HubSpot marketing stack to maintain database hygiene, manage list segmentation, and ensure clean multi-touch attribution.
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Guide message positioning for industry conferences and events, working closely with the Events Marketing and Content Marketing teams.
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Manage TouchCare's presence on Shortlister, BenefitPitch, and similar platforms, keeping materials current and providing quick guidance on RFP responses.
What You'll Bring
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3–6 years of B2B marketing or demand generation experience.
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2+ years of experience in employer benefits, healthcare navigation, captive insurance, or HR tech, with a working understanding of employer-sponsored healthcare, broker compensation, and corporate buying cycles.
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Hands-on expertise with marketing automation platforms (e.g., HubSpot, Marketo) and CRM integration (HubSpot, Salesforce).
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Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent experience.
Nice to Have
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Experience with Canva, Google Analytics and account-based marketing (ABM) platforms.
Compensation
The salary range for this role is $100,000–$125,000, based on experience, skills, qualifications, and alignment with the scope of the role.
Benefits
TouchCare offers a competitive benefits package, including medical, dental, vision, paid time off, parental leave, and other company-sponsored benefits.
Location & Work Environment
This role is based at our Stamford, CT headquarters. Candidates must live within commuting distance of Stamford.
Equal Opportunity
TouchCare is an equal opportunity employer. We are committed to building an inclusive team and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected characteristic.
Benefits
- health insurance
- paid time off
- parental leave
About this role
TouchCare is seeking a hands-on marketing manager to own the full demand generation function for its B2B business, targeting benefits brokers, HR leaders, and CHROs. You'll design and execute multi-channel campaigns across paid search, display, and account-based marketing, then continuously optimize landing pages, email workflows, and ad copy to improve conversion rates and lower customer acquisition cost. The role also involves building sales enablement materials—pitch decks, toolkits, and educational playbooks—that brokers can use to sell TouchCare to their employer clients, and partnering with tier-one brokerage firms on webinars and co-branded initiatives.
Success in this position requires 3–6 years of B2B demand generation experience plus at least 2 years working in employer benefits, healthcare navigation, or HR tech. You'll need hands-on proficiency with HubSpot or similar marketing automation platforms, CRM systems, and a solid grasp of employer-sponsored healthcare, broker economics, and corporate buying cycles. The role also demands strong analytical skills—you'll own performance tracking across MQLs, SQLs, cost per lead, and pipeline contribution, and manage database hygiene and multi-touch attribution in HubSpot.
This is a hybrid position in Stamford, Connecticut, paying $100,000–$125,000 depending on experience. The role sits at the intersection of marketing, sales, and channel partnerships, so it suits someone who thrives on cross-functional collaboration and wants to build something foundational for a growing, profitable company.
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Pay for this role
$100,000 to $125,000 per year
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