Marketing & Subscription Executive
The Premier League
Salary undisclosed
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Description
Contract type: Fixed term until July 2028. Full time Reports to: Senior Marketing and Distribution Manager Overview The role of Marketing & Subscription Executive is a key member the Digital Marketing & Distribution team specifically around the promotion of Premier League +, the Premier League’s new direct to consumer product. Reporting to the Senior Marketing and Distribution Manager, the role focuses on delivering consistent, professional execution across digital, content, and lifecycle channels, ensuring that Premier League + subscribers receive a premium and coherent brand experience at every touchpoint.
The role combines campaign delivery, content coordination, and structured execution across owned channels, CRM, and distribution. Campaign Execution and Channel Management Plan and execute marketing campaigns across digital, content, and owned channels, from brief through to reporting. Support paid media placements by supplying creative assets, campaign specs, and briefing materials to the team currently managing buys.
Manage the always-on content calendar across all channels, including EDM, push, in-app, and social, coordinating creative production, copywriting, and asset trafficking with design and agency partners. Run A/B tests across acquisition, content, and retention touchpoints, and action learnings into future campaigns. Subscriber Marketing and Lifecycle Coordination Own the subscriber funnel end to end: acquisition creative and targeting, onboarding, conversion of trials, and win-back of lapsed subscribers.
Run lifecycle and CRM campaigns, including email, push, and in-app messaging, using Adobe Journey Optimizer as the primary platform. Build and QA audience segments and journey logic, working closely with data and product partners. Track campaign and subscriber performance against target, flag underperformance early, and action optimisations.
Content and Distribution Coordination Coordinate content and distribution execution: app store listings, partner platform
Requirements
, and merchandising windows tied to fixture schedules. Support partnership and promotional marketing activations tied to fixtures, club moments, and sponsors. Help ensure marketing output is fit for purpose across every channel, from owned content to CRM to platform merchandising.
Support for the Marketing and Distribution Team Translate KPI frameworks and campaign strategy into executable plans, with growing exposure to strategy and planning over time. Maintain campaign documentation and post-campaign reporting so work is repeatable and auditable. Provide operational support to the team, including briefing documents, campaign trackers, and reporting decks.
Proven experience in digital marketing execution across campaigns, content and paid media. Practical experience across digital and content marketing; direct paid media buying experience useful but not essential, as this scope expands over time Comfort producing or coordinating content: copy, creative briefs, social posts, EDM, and push, working with designers and agencies Working familiarity with a CRM or journey platform, ideally Adobe Journey Optimizer Strong organisational skills with the ability to manage multiple campaigns and stakeholders against fixed deadlines Comfort with data: pulling reports, reading dashboards, spotting anomalies without needing to be told what to look for Proactive, solution-driven mindset and comfort working at pace in a small team Collaborative team player who thrives in a cross-functional environment Attention to detail, reliability, and a commitment to premium execution Excellent written and verbal communication skills Direct experience on a brand, content, or subscription marketing team Basic HTML/CSS for email template edits Our commitment to safeguarding includes implementing robust safer recruitment procedures to assess the suitability of individuals applying for roles that involve work with children and adults who are or may be at risk of harm. For f
About this role
The Premier League is seeking a Marketing & Subscription Executive to drive the launch and growth of Premier League +, its direct-to-consumer streaming product. Based in Singapore on a hybrid arrangement, this fixed-term role (through July 2028) sits within the Digital Marketing & Distribution team and owns the end-to-end subscriber journey—from acquisition campaigns through onboarding, trial conversion, and retention. You'll plan and execute campaigns across digital, content, and owned channels; manage always-on content calendars including email, push, in-app, and social; run A/B tests to optimise performance; and use Adobe Journey Optimizer to build and manage lifecycle CRM campaigns. The role also involves coordinating content distribution across app stores and partner platforms, aligned to fixture schedules and sponsorship activations.
This position suits someone with proven digital marketing execution experience, ideally across campaigns, content, and paid media. You'll need practical familiarity with CRM or journey platforms (Adobe Journey Optimizer preferred), comfort producing or briefing creative assets, and the ability to pull reports and spot performance anomalies independently. Strong organisational skills are essential—you'll juggle multiple campaigns and stakeholders against tight deadlines while maintaining detailed documentation for repeatability. The role values proactive problem-solving, collaboration across functions, and a commitment to premium execution. Basic HTML/CSS for email editing is a plus. You'll report to the Senior Marketing and Distribution Manager and work closely with data, product, design, and agency partners in a small, fast-paced team.
Pay for this role
The employer didn't post a pay range for this role. That usually means pay is set in negotiation, which favors whoever arrives with numbers. Check ranges on comparable Marketing & Subscription Executive postings in your area, and analyze any offer before you accept it.
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