Senior Influencer Marketing Manager
OLIVER SEAPAC
Salary undisclosed
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Description
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Influencer Marketing & Social Content Lead
Location: Mumbai, India
About the role:
We're hiring a hands-on lead to own influencer marketing and social content end-to-end including agency briefing and co-ordination to find the right creators, mediating IF closure process including negotiations between agencies and HUL media team, influencer script closures and execution, video feedback loop closures, to running the skincare brand’s social handles as a genuine community rather than a broadcast channel with our social agency.
For a premium, dermatologist-co-created skincare brand built on patented technology and clinically proven, time-bound results. competing on real efficacy in a category that mostly competes on packaging and influencer noise which means our marketing has to work harder to make trust and proof feel exciting, not clinical and boring.
What you will be doing:
- Agency briefing – basis focus SKUs, geos and job to be done
- Influencer sourcing & selection — build and maintain a scored pipeline of creators (macro, micro, nano and dermat/derma-adjacent) using clear criteria (geo/specialization fit, cost-per-reach, engagement rate, believability, audience skew, content quality etc.)
- Agency negotiation and plan closures — managing the negotiation process between IF agencies and HUL media teams and ensuring timely plan closures
- IF Execution – Leading script, concept closures, product deliveries, timely shoot and video editing and video feedback loop closures
- IF Post Eval – Collating campaign data and presenting monthly campaign analysis to identify what’s working and what’s not working
- Content calendar & organic social — Co-ordinate and plan with our social agency to run the brand's Instagram and other handles (YT, LinkedIn, Medium, Quora): driving expert authority and engagement, community building
- On-ground events — Lead planning and execution for any on-ground events planned by the brand.
What you need to be great in this role:
- 2–5 years in influencer marketing, social/content strategy
- D2C, beauty/personal care experience strongly preferred
- A sharp eye for what makes content feel real vs. scripted — you can tell why a hook isn't working, not just that it isn't
- Comfortable writing scripts and hooks yourself, not only briefing others to write them
- Fluency with performance metrics (CPR, ER, ROAS, CAC) and broader understanding of interlinkage between content and business
- High ownership and accountability
- Passion for and inquisitive about AI and new technologies
- Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical
Req ID: 18826
#LI-Onsite #LI-SP1
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
About this role
OLIVER's Mumbai office is looking for someone to lead influencer marketing and social content strategy for a premium skincare brand competing on clinical efficacy rather than hype. You'd own the full cycle: briefing agencies on target SKUs and geographies, sourcing and scoring creators across macro to nano tiers, negotiating between influencer agencies and the HUL media team, managing script and execution workflows, analyzing monthly performance, and running the brand's social handles as a genuine community space. You'd also coordinate on-ground events and work closely with a social agency partner on content calendars across Instagram, YouTube, LinkedIn, and other platforms.
The role demands 2–5 years in influencer marketing or social strategy, ideally with D2C and beauty/personal care background. You need a trained eye for authentic versus polished content—the ability to diagnose why a hook fails, not just spot that it does—and comfort writing scripts and briefs yourself. You'll live in performance metrics (CPR, engagement rate, ROAS, CAC) and understand how content connects to business outcomes. High ownership and accountability are non-negotiable, as is genuine curiosity about AI tools and how they can sharpen your work.
This is a hands-on, in-office role in Mumbai where you'll navigate competing stakeholder interests while building something that feels real in a category often drowning in noise. It suits someone who enjoys the operational complexity of influencer campaigns as much as the creative strategy behind them.
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Pay for this role
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