Wholesale Lead
ROKA
Salary undisclosed
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Description
Summary
- Location: Austin, TX
- Experience: 7+ years
- Commitment: Full Time
Welcome to ROKA, an independent performance eyewear brand born in Austin, Texas. We’ve redefined what everyday eyewear can be by infusing cutting-edge sport performance technology into prescription glasses and sunglasses built for real life. Whether you're training, running, cycling, or tackling your daily grind, if you move, we’ve built eyewear that moves with you.
ROKA is looking for an experienced Wholesale Account Lead to support our growing B2B and wholesale business. This role will be fully dedicated to wholesale, serving as the primary point of contact for key accounts, sales partners, and inbound wholesale opportunities.
This is a hands-on role for someone who is equally comfortable managing the day-to-day details of wholesale operations, building strong relationships with buyers and partners, and representing ROKA in person at customer meetings, industry events, and trade shows.
Responsibilities:
- Manage day-to-day relationships with ROKA's wholesale accounts, serving as a primary point of contact for all account needs
- Identify and secure new wholesale accounts
- Support and manage inbound wholesale inquiries, including qualifying opportunities, onboarding new accounts, and coordinating next steps
- Build and maintain strong relationships with wholesale customers
- Work cross functionally with multiple departments ensure product availability and flawless product delivery
- Monitor performance metrics and implement strategies to improve account success
- Oversee existing B2B accounts; refining current processes and strategies
- Represent ROKA at customer meetings, trade shows, expos, and other industry events as needed
- Travel to visit key wholesale accounts and partners to strengthen relationships, support product education, and identify opportunities for growth
- Become a subject matter expert on ROKA products and effectively communicate product features, positioning, and brand story to wholesale partners
Must Haves:
- 7+ years of experience in wholesale account management, wholesale operations, B2B sales, or a closely related role
- Direct experience managing wholesale or retail accounts, preferably within consumer products, eyewear, sporting goods, outdoor, apparel, or a related industry
- Knowledge of wholesale industry trends, competitors, and best practices
- Solid retail math skills
- Strong sales and negotiation skills
- Excellent communication and interpersonal skills
- Self-starter with the ability to work independently
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
- Strong organizational skills, attention to detail and business acumen
- Excellent communication & presentation skills with the ability to work collaboratively across cross-functional teams
- Existing buyer relationships are a major plus
- Experience with ERP systems (NetSuite a plus)
- Experience in, and deep understanding of, the eyewear industry a plus
Work Location:
ROKA is located in Austin, TX, USA. The Company is on a hybrid work schedule. Candidates must be prepared to work on-site as often as needed per the Department’s business needs. Remote candidates will not be considered for this position. Occasional travel may be required.
Benefits Include
- Competitive compensation
- Employee and industry discounts
- Fun and casual but high-performance atmosphere
- Onsite corporate gym
- Health, dental, vision & FSA, employer paid life insurance
- Vacation and sick leave
- 401(k) with match
- Gym membership stipend
- Paid maternity (16 weeks) and paternity (8 weeks) leave
Benefits
- 401(k)
- parental leave
- life insurance
- sick leave
About this role
ROKA, an Austin-based performance eyewear brand, is seeking an experienced Wholesale Lead to own the company's B2B relationships and growth. You'll serve as the primary point of contact for key wholesale accounts, manage day-to-day operations, qualify and onboard new partners, and represent the brand at trade shows and customer meetings. This is a hands-on role that requires comfort moving between strategic relationship-building and operational details—coordinating with internal teams on inventory and delivery, monitoring account performance, and traveling to visit partners when needed.
The ideal candidate brings 7+ years in wholesale account management, B2B sales, or wholesale operations, ideally within consumer products, eyewear, sporting goods, or apparel. You'll need solid retail math, strong negotiation skills, and the ability to become a subject matter expert on ROKA's product line quickly. Experience with ERP systems like NetSuite and existing buyer relationships are valuable assets; deep eyewear industry knowledge is a plus. This role demands someone who is self-directed, organized, and thrives in a fast-paced environment while collaborating across multiple departments.
The position is based in Austin and hybrid, though you must be prepared to work on-site as business needs require—remote candidates won't be considered. ROKA offers competitive compensation, health and wellness benefits including gym access, paid parental leave, a 401(k) match, and employee discounts, alongside a casual but high-performance workplace culture.
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Pay for this role
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