Digital Marketing Manager
Integral Molecular
Salary undisclosed
Need a reasonable accommodation to apply or interview? Contact us.
JobMinglr uses automated technology to recommend jobs based on profile information and job preferences. Match Score does not determine eligibility for a position, prevent a user from viewing or applying to a job, or make hiring decisions on behalf of an employer.
Description
Digital Marketing Manager
Integral Molecular is hiring a Digital Marketing Manager to build and maintain the digital marketing function. In this role, you will own digital strategy, channel execution, and digital content creation across our commercial business. You'll work closely with the marketing team, Product Managers, Sales, and vendors to build a customer-centric digital program that positions our platforms in a competitive biotech space. Own digital marketing, make decisions, coordinate across teams, and work collaboratively to deliver results.
If you are eager to make a difference and be part of an organization that encourages your enterprising spirit, we welcome you to join our team. We are proud of our inclusive company culture where every individual is valued and feels a sense of belonging. Take the next step in your career path with us. This position will be hybrid after the initial training period.
What you will gain from working at Integral Molecular
- Make an impact. You'll work directly with Product, Sales, and Leadership. Your work visibly shapes how we reach and engage customers.
- Build and own the digital function. From channel strategy to marketing automation to campaign execution, you'll help to build and own this function.
- Define your career path. Your success enables the marketing function. As we grow, so does your scope and your opportunity to lead and mentor.
- Work and thrive in a friendly, fun, and supportive environment in the heart of Philadelphia’s biotech ecosystem.
What you will do at Integral Molecular
Digital Channel Ownership & Strategy
- Own digital ads including search, display, and social media. Lead planning and collaboration with our ad agency and demonstrate measurable improvement.
- Build our digital marketing strategy to reach Integral’s customers based on who they are and what they need.
Content & Campaign Execution
- Own social media strategy for all products. Plan, write, and schedule posts to build engagement.
- Plan and run email and digital campaigns. Draft content, manage timelines and budgets, and A/B test to drive engagement.
Marketing Automation & Operations
- Own the evolving relationship with our Marketo partner. Optimize Marketo with advanced workflows, lead scoring, and dashboards.
- Establish measurement strategies and KPIs, create dashboards, and optimize and maintain a reporting cadence.
Cross-Functional Collaboration & Execution
- Create a repeatable process for planning digital campaigns across product lines so teams can plan, launch, and measure campaigns consistently.
- Work collaboratively with Sales, Product Managers, and others to gather customer feedback and align digital strategy with business priorities.
Continuous Improvement & Learning
- Keep learning what's working in digital marketing and implement those ideas to help the team improve.
The ideal candidate will have
Digital Marketing Expertise
- Proven track record running digital campaigns, managing channels, and driving measurable results.
- Hands-on experience with marketing automation platforms (Marketo or comparable).
- Strong B2B digital marketing skills. Biotech or life sciences preferred.
Technical & Analytical Skills
- Strong understanding of data; use analytics to guide decisions and optimize performance.
- Experience with digital ads, email management, and SEO/content strategy.
- Familiarity with marketing operations, dashboards, and reporting (experience with AI tools for marketing is a plus).
Communication & Collaboration
- Strong writer – ability to turn source material into clear, consistent copy for social, email, and web that matches our brand voice.
- Excellent verbal communicator who can explain complex ideas simply and work effectively across teams.
Educational Background
- Bachelor's degree in Marketing, Communications, Science, or related field required.
If you find this position appealing, please submit your resume, your salary expectations, and 2–3 samples of digital work you created, such as social posts, emails or ads. Include a sentence on each sample describing your role and the result.
Integral Molecular is an equal opportunity employer committed to building a diverse and inclusive workforce.
Integral Molecular is an Equal Opportunity Employer.
About this role
Integral Molecular is building out its digital marketing function from the ground up, and this role puts you at the center of that effort. You'll own the full digital strategy and execution across channels—search, display, social media, email, and marketing automation—while working directly with Product, Sales, and Leadership to position the company's platforms in a competitive biotech market. This is a chance to shape how the organization reaches and engages customers, with visible impact on business results.
The day-to-day spans channel strategy and hands-on campaign work. You'll manage digital ads and social media strategy, plan and execute email campaigns with A/B testing, optimize the Marketo marketing automation platform with advanced workflows and dashboards, and establish measurement frameworks that drive continuous improvement. You'll also create repeatable processes so teams across product lines can plan and launch campaigns consistently, requiring strong collaboration with cross-functional partners.
You'll need proven digital marketing experience—particularly in B2B, ideally in biotech or life sciences—along with hands-on skills in marketing automation platforms like Marketo, digital advertising, email management, and analytics. A bachelor's degree in Marketing, Communications, Science, or a related field is required. Strong writing and communication skills matter here; you'll be translating complex ideas into clear copy for social, email, and web that reflects the brand voice. The role is full-time and based in Philadelphia, requiring in-office work.
How this employer is doing
average
- Leadership Change
In the news
Integral Molecular Appoints Cheryl Paes as Vice President of Commercial Strategy, citybiz
This role's local market on JobMinglr
Pay for this role
The employer didn't post a pay range for this role. That usually means pay is set in negotiation, which favors whoever arrives with numbers. Check ranges on comparable Digital Marketing Manager postings in Philadelphia, and analyze any offer before you accept it.
Before you apply, worth reading
How JobMinglr reads this job
Every listing here is scored against your profile before you apply: skills overlap, experience level, location and work arrangement, each weighted and explained. You see the score and the reasons, not just a list. How the matching works.