Product Marketing Manager II, GTM Operations

AvidXchange, Inc.

Salary not disclosed

VirtualFull-timeOn-siteIntermediate

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Description

Overview

As a Product Marketing Manager II, GTM Operations at AvidXchange, you will own the planning and execution behind the horizontal go-to-market, serving as the operational backbone that keeps launches on track, enablement current, research sharp, and reporting visible across the GTM organization. You will build and run the systems, programs, and frameworks that allow GTM Strategists to focus on strategy, while personally ensuring partner launches are executed with precision, enablement assets reflect what the field needs, and market intelligence informs every decision. This is a high impact, high visibility role for someone who thrives in ambiguity, takes ownership without being asked, and is motivated by building scalable programs that drive measurable partner and buyer growth. For the right person, it is an opportunity to develop deep GTM expertise at the center of one of the company's highest priority growth areas.

What You Will Do

Launch Operations: Develop and maintain standardized launch playbooks and intake workflows that scale as the partner ecosystem grows
Go-to-Market: Develop and execute go-to-market for partner and buyer GTM Strategists, ensuring launches move from planning to market with speed and consistency.
Market Research and Intelligence: Conduct TAM, SAM, and SOM research for partner and buyer solutions to inform GTM strategy and ICP development, while supporting competitive intelligence gathering across the partner and buyer landscape and synthesizing findings into actionable summaries for GTM Strategists and leadership.
Cross-Functional Collaboration: Serve as the primary execution resource for the Buyer and Partner GTM Strategists, translating strategic priorities into organized and delivered work while maintaining cross-functional alignment on messaging, positioning, and goals across Sales, Enablement, Onboarding, Operations, and Partner teams through active participation in planning sessions and field meetings.
Sales and Partner Enablement: Provide sales teams with the current, accessible, and field-tested tools, training, and materials they need to sell effectively, continuously refreshed with real feedback from weekly meetings, field calls, and partner onboarding sessions.
Reporting and KPI Tracking: Own reporting and data analysis across partner and buyer GTM workstreams, building and maintaining dashboards that track KPIs including content adoption, launch performance, win rates, and enablement usage, and surfacing trends and insights that inform PMM recommendations and strategic adjustments for GTM Strategists and leadership.

What We Are Looking For

Education: Bachelor’s degree in business, marketing, or related field.
Experience: 3+ years in product marketing or partner and channel marketing, preferably within Fintech, SaaS, or a high-growth technology environment. Experience with AP automation or financial software is a plus.
Research and Analytical Skills: Comfortable conducting TAM, SAM, and SOM research, synthesizing competitive intelligence, and translating data and market insights into clear and actionable recommendations.
Communication: Strong storyteller and communicator who can simplify complex topics, tailor messaging to diverse B2B audiences, and produce clear and concise written deliverables including enablement content and research summaries.
Execution: Self-starter with proven ability to plan, lead, and deliver multifaceted projects independently.
Operational Excellence: Highly organized self-starter with a proven ability to build, manage, and scale programs and processes across multiple concurrent workstreams without losing attention to detail or delivery quality.
Collaboration: Team-oriented professional with a passion for partnering across functions and helping others succeed.

About AvidXchange

AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. At AvidXchange, mindset is everything. We are Connected as People, Growth Minded, and Customer Obsessed. These three mindsets represent our culture – who we are, who we’ve always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,500 teammates working across the U.S., or remotely. AvidXchange is proud to be Certified™ as a Great Place to Work®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work®.

Who you are:

A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown.
Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.
Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.

What you’ll get:

AvidXchange teammates (we call them AvidXers) get the perks and prestige of a growing tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, and competitive benefits. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be 'you’ – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you’ll tell for years, you’ve come to the right place.

AvidXers enjoy:

18 days PTO*
11 Holidays (8 company recognized & 3 floating holidays)
16 hours per year of paid Volunteer Time Off (VTO)
Competitive Healthcare

High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
100% AvidXchange paid Dental Base Plan Coverage
100% AvidXchange paid Life Insurance
100% AvidXchange paid Long-Term Disability
100% AvidXchange paid Short-Term Disability
Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents

401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%
Parental Leave: 8 weeks 100% paid by AvidXchange**
Discounts on Pet, Home, and Auto insurance
WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers
Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more
Onsite gym fitness center, yoga studio, and basketball court
Tuition Reimbursement up to the federal maximum of $5,250***
Hybrid Workplace Flexibility
Free parking

*Fully granted from beginning of year, pro-rated if hired mid-year

**Must be full-time for at least 3 months

***Must be full-time for at least one year

Equal Employment Opportunity

AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.

Benefits

Onsite gym fitness center, yoga studio, and basketball court
Tuition Reimbursement up to the federal maximum of $5,250***
Hybrid Workplace Flexibility
Free parking

About this role

AvidXchange is seeking someone to serve as the operational engine behind its go-to-market function, managing the systems and programs that enable GTM Strategists to focus on strategy while launches execute with precision. In this role, you'll own launch playbooks, conduct market research (TAM, SAM, SOM analysis), build and maintain KPI dashboards, and ensure sales and partner teams have current, field-tested enablement materials. You'll work across Sales, Enablement, Onboarding, Operations, and Partner teams, translating strategic priorities into organized, delivered work while synthesizing competitive intelligence and market data into actionable recommendations for leadership.

This is a high-visibility position suited to someone who thrives in ambiguity, takes ownership without prompting, and is energized by building scalable programs. You'll need 3+ years in product marketing or partner/channel marketing—ideally in Fintech, SaaS, or high-growth tech—along with strong research and analytical skills, excellent written and verbal communication, and the ability to manage multiple concurrent workstreams without sacrificing detail or quality. Experience with AP automation or financial software is a plus.

AvidXchange, an AP automation software provider founded in 2000, employs over 1,500 people across the U.S. and remote locations. The company emphasizes its people-centric culture and is certified as a Great Place to Work, offering 18 days PTO, 11 holidays, and development programs alongside competitive benefits. Note that while the role is listed as remote, the work arrangement indicates in-office; clarify this detail before applying.

Pay for this role

The employer didn't post a pay range for this role. That usually means pay is set in negotiation, which favors whoever arrives with numbers. Check ranges on comparable Product Marketing Manager II, GTM Operations postings in your area, and analyze any offer before you accept it.

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