Manager, YouTube Ads
Zeta Global
$80,000 - $90,000 / year
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Description
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
The Manager, YouTube Ads is a full-time position responsible for managing end-to-end paid YouTube ad campaigns for Zeta clients. Responsibilities include overseeing all aspects of YouTube ad campaign setup & optimization, pacing management, reporting, and insights. You will serve as a subject matter expert and point of contact for the advertisers you’re managing.
The role requires a combination of hands-on ad management as well as client communication. You will be entrusted with a significant level of autonomy to make informed operational decisions based on your knowledge of the Google Ads ecosystem. You will leverage your experience to position campaigns for success and find creative solutions to problems. This position reports to a Director in the Media Activation division, who oversees paid media for advertisers across Zeta’s business units. Depending on your location, this role will be remote or hybrid (NYC, Nashville, LA, San Francisco).
RESPONSIBILITIES
Campaign Management & Execution
- Own all aspects of YouTube ad campaign setup and optimization as the primary channel manager.
- Manage YouTube and Demand Generation campaign formats in Google Ads/Google Ads Editor with various Awareness, Consideration, and Conversion objectives.
Client Engagement
- Act as the internal and external POC for live and upcoming campaigns, make proactive recommendations to achieve client KPIs, implement requested changes, and ensure client requests are operationalized.
Team Collaboration
- Collaborate with internal teams to ensure campaign execution aligns with client objectives.
- Manage day to day tasks and responsibilities utilizing the team’s project management platform.
Analysis & Reporting
- Monitor campaign pacing and adjust budgets and bids as necessary to deliver in full.
- Deliver clear, data-driven performance reports and insights to clients.
- Ensure accuracy, consistency, and timeliness of reporting.
QUALIFICATIONS
- 3+ years of hands-on experience with Google Ads across all YouTube ad formats and objectives (Awareness, Consideration, and Conversion).
- Hands-on experience in managing monthly campaign budgets of $50k+
- Thorough understanding of Google Ads mechanics, including KPI optimization, audience targeting, pixel/tag implementations, and bid/budget management.
- Proactive approach to campaign optimization and strategy.
- Meticulous attention to detail.
- Excellent communication skills.
- Strong quantitative skills.
Preferred but not required:
- Google Ads Editor proficiency.
- Paid Search campaign management experience.
- PMax campaign management experience.
- Microsoft Ads experience.
- DV360 experience.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $80,000.00 - $90,000.00, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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#LI-REMOTE
Benefits
- health insurance
- vision insurance
- paid time off
- stock options
About this role
Zeta Global's Manager, YouTube Ads role centers on hands-on campaign management for enterprise clients using Google Ads. You'll own the full lifecycle of YouTube ad campaigns—from setup and optimization through pacing, reporting, and strategic recommendations—working across Awareness, Consideration, and Conversion objectives. The position demands both technical depth in the Google Ads ecosystem and strong client-facing communication, as you'll serve as the primary point of contact for advertisers while collaborating internally to align execution with client KPIs.
This role suits someone with at least three years managing YouTube campaigns at scale, ideally with experience handling monthly budgets of $50k or more. You'll need solid fundamentals in audience targeting, pixel implementation, bid and budget management, and the ability to optimize toward specific performance metrics. The job rewards proactive problem-solving and attention to detail—you'll have meaningful autonomy to make operational decisions, but that comes with accountability for campaign delivery and client satisfaction.
The position is full-time, hybrid (based in NYC, Nashville, LA, or San Francisco), and offers a salary of $80,000–$90,000 depending on location and experience. Benefits include unlimited PTO, comprehensive medical/dental/vision coverage, employee equity, and various wellness perks. If you have Google Ads Editor, Paid Search, PMax, or DV360 experience, those are valued additions to your candidacy.
How this employer is doing
average
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In the news
Zeta Global (ZETA): Buy, Sell, or Hold Post Q2 Earnings?, Yahoo Finance
Pay for this role
$80,000 to $90,000 per year
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