Sales Development Representative (SDR)
Justworks
$30 - $35 / hour
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Description
Who We Are
At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.
We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
If this sounds like you, you’ll fit right in.
Who You Are
You’re proactive, ambitious, and energized by solving problems and creating opportunities. You’re curious about how businesses operate, enjoy connecting with people, and communicate clearly and confidently. You stay organized, learn quickly, and bring a strong work ethic and positive attitude to everything you do.
This role is a strong foundation for a long-term career across sales, customer success, marketing, revenue operations, and broader go-to-market leadership. This role has a clear path to internal mobility with many of our top performers going on to grow into other roles across the business.
At Justworks, we’re building a modern pipeline generation engine that combines thoughtful human engagement with smarter tools, better signals, and more efficient workflows. We’re looking for people who are curious, adaptable, productive, highly motivated, and excited to grow alongside the evolution of modern go-to-market teams.
What You’ll Work On
As a Sales Development Representative (SDR) at Justworks, you’ll play a key role in growing our outbound pipeline and generating new business opportunities. This role will spend about 70% of your day contacting, prospecting, and researching potential customers.
You will:
- Own outbound prospecting and pipeline generation within your assigned territory or segment
- Research and identify prospective customers using a combination of data, tools, and market signals
- Execute outbound outreach across phone, email, LinkedIn, and other channels to engage decision-makers
- Generate qualified sales conversations and build pipeline for Account Executives
- Learn and effectively use modern sales tools and workflows to improve productivity and outreach quality
- Conduct thoughtful, value-driven conversations focused on understanding customer needs
- Develop expertise in Justworks, our product suite, and the broader HR/PEO landscape
- Continuously refine your messaging, prospecting approach, and workflow efficiency
Your Success Profile
We’re looking for individuals who embody our core values and demonstrate curiosity, ownership, adaptability, coachability, collaboration, and a strong customer mindset.
Successful SDRs at Justworks tend to be:
Results-Oriented
You’re motivated by goals, accountable for outcomes, and willing to put in the work to improve and succeed.
Curious & Adaptable
You learn quickly, ask thoughtful questions, and are open to evolving your approach as tools, workflows, and customer expectations change.
Operationally Minded
You stay organized, manage your time well, and look for ways to work smarter and more efficiently.
Strong Communicators
You can simplify complex topics, communicate clearly, and build trust quickly through thoughtful, customer-focused conversations.
Customer-First
You approach outreach with curiosity, empathy, and a consultative mindset. You care about creating a positive experience for prospects and understand that strong customer relationships start long before a sale is closed.
Coachable
You actively seek feedback, apply it quickly, and continuously look for ways to improve. You view coaching as an opportunity for growth and are committed to developing your skills over time.
Collaborative
You recognize that great outcomes are a team effort. You build strong relationships with teammates and cross-functional partners, share best practices, celebrate team success, and contribute positively to the culture around you.
Resilient
You handle rejection well, stay positive, and maintain consistency in a fast-paced outbound environment.
Our Core Values (COGIS)
Camaraderie
You enjoy working toward shared goals, support your teammates, and treat others with respect.
Openness
You are curious, receptive to feedback, and willing to consider new ideas and perspectives.
Grit
You persevere through challenges with commitment and a positive attitude.
Integrity
You follow through on commitments, communicate honestly, and lead by example.
Simplicity
You value clarity, efficiency, and straightforward solutions.
Qualifications
- Must be available to work Monday-Friday from either 9am-6pm or 10am-7pm ET, with Tuesdays and Thursdays as the team's onsite days at our office at 55 Water Street, in New York City (required)
- Strong interest in sales, business development, and outbound pipeline generation
- Comfortable with outbound outreach across phone, email, LinkedIn, and other channels
- Comfortable being on the phone for 70% of your day and researching potential prospects
- Strong written and verbal communication skills
- Ability to research accounts, identify relevant prospects, and understand customer needs
- Highly organized with strong time management skills
- Fast learner with a growth mindset and willingness to adopt new tools and processes
Preferred Experience
- Experience using sales and prospecting tools such as Salesforce, Gong Engage, Default, , Orum, Nooks, Amplemarket, LinkedIn Sales Navigator, or similar platforms
- Exposure to AI tools or AI-assisted workflows used to improve prospecting, research, messaging, or productivity
- Customer-facing or high-volume outreach experience is a plus
Compensation
This position is paid a base wage plus incentive compensation. The base wage range for this position is targeted at $29.81-$35.10 in our New York City office, and competitive On-Target Earnings, inclusive of incentive compensation, of *$88,600.00-$104,300.00. Final offers may vary from those listed. *Incentive compensation is not guaranteed, and earning is subject to the terms and conditions of the applicable incentive compensation plan.
This role is required to work Monday-Friday from either 9am-6pm or 10am-7pm ET, with Tuesdays and Thursdays as the team's onsite days at our office at 55 Water Street, in New York City.
Use of AI Tools. We may use artificial intelligence and other automated tools to process your personal information as part of the recruitment process. For example, we may use these tools to record, transcribe, and summarize interviews, to help organize and review applications, and to help us assess candidates by comparing their skills, experience, and qualifications against the criteria for open roles. These tools support, but do not replace, human review. We do not make hiring decisions based solely on automated processing, and all final hiring decisions are made by Justworks recruiters and hiring managers. Depending on where you reside, you may have rights regarding our use of automated tools. For more information, please contact us at privacy@justworks.com.
Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.
For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.
Diversity At Justworks
Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.
We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.
Benefits
- wellness program
About this role
Justworks is building its outbound sales engine and needs SDRs who can own pipeline generation from the ground up. You'll spend roughly 70% of your day on the phone and via email and LinkedIn, researching prospects and reaching out to decision-makers across your assigned territory. The work is straightforward: identify potential customers, execute multi-channel outreach, qualify conversations, and hand off opportunities to Account Executives. You'll use modern sales tools and workflows to stay efficient and learn the HR/PEO space as you go.
This role suits people who are genuinely curious about how businesses operate, communicate clearly, and stay organized under pressure. Justworks values coachability and collaboration—they want SDRs who seek feedback, adapt quickly as tools and customer expectations evolve, and view rejection as part of the process rather than a setback. The company explicitly highlights this as a foundation role with clear internal mobility; top performers have moved into customer success, marketing, revenue operations, and broader go-to-market leadership.
The position is full-time, in-office in NYC (Tuesdays and Thursdays onsite required, with flexibility on other days), and requires availability Monday–Friday between 9am–6pm or 10am–7pm ET. Salary is $30–35K. Prior experience with sales tools like Salesforce or Gong is preferred but not required; what matters more is a fast-learning mindset and comfort with high-volume outreach.
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Pay for this role
$30 to $35 per hour
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