Director, GTM Systems & AI Transformation
Snorkel AI
CA$225,000 - CA$290,000 / year
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Description
About Snorkel
Snorkel AI is the frontier AI data lab, helping teams build the data and environments behind high-performing frontier and agentic AI. We combine technology with research-driven AI data development to create datasets, benchmarks, evals, and custom solutions for real-world AI systems. Founded out of the Stanford AI Lab in 2019, Snorkel works with leading AI labs and enterprises to move from better data to better outcomes.
Excited to help us redefine how AI is built? Apply to be the newest Snorkeler!
Director, GTM Systems & AI Transformation
Reports to: VP, Revenue Operations Team: Senior GTM Transformation Specialist, Senior GTM Engineer Location: San Francisco
About the Role
Snorkel AI's Revenue Operations team designs, builds, and runs the systems, data, and processes that power our Go-to-Market motion. The Director, GTM Systems & AI Transformation leads that effort end-to-end — from systems architecture to workflow automation to AI-enabled process innovation — and manages a small, high-leverage systems team.
This is a hands-on leadership role for someone who can own the technical roadmap and transform the GTM motion. You'll partner directly with Sales, Delivery, Marketing, Finance, and Legal to make sure our systems reflect how the business actually needs to run, and you'll be a trusted business partner to every team you touch.
What You'll Own
Systems Strategy & Architecture
- Partner with GTM leaders to define and evolve the systems architecture strategy across Sales, Delivery, Customer Success, Marketing, and more
- Set the roadmap for Salesforce and the broader GTM stack (Gong, Clay, Ironclad, Float, CPQ, billing/revenue automation, and future tooling)
- Own Salesforce architecture, data integrity, and data hygiene as the foundation of the role — new automation and AI initiatives get built on top of a clean, well-governed baseline
- Own vendor relationships and renewals across the GTM stack
Team Leadership
- Manage and grow the team, setting priorities and reviewing technical design
- Turn ambiguous business requests from Sales, Delivery, and Finance into scoped, shippable system changes
- Establish an intake, prioritization, and release process so the team moves from reactive to proactive and keeps stakeholders informed
Data Governance & Process
- Define and enforce data hygiene standards and field/object governance across the CRM
- Own the orchestration and reliability of revenue data across the GTM ecosystem
- Partner with systems and data operations teams to ensure data quality, governance, and visibility across core GTM platforms
- Help architecture lead-to-cash processes — handoffs, approvals, escalation paths across Sales, Delivery, and Finance
- Partner with Enablement to roll out new features and ensure technology adoption
Automation & AI
- Lead AI transformation across GTM by identifying workflow automation and AI-enabled opportunities across the GTM funnel
- Implement high-impact AI use cases across the GTM lifecycle, including pipeline management, prospecting intelligence, forecasting signals, and customer insights.
- Define and evolve standardized end-to-end GTM processes that streamline execution through automation, integrations between systems, and the use of AI.
What You'll Bring
- 10+ years in Revenue/Sales/GTM Operations, Business Systems, or CRM architecture, including 3+ years leading and developing high-performing technical teams
- Deep, architecture-level Salesforce expertise (object model design, automation, integrations); certifications a plus
- Experience owning a GTM tool stack beyond Salesforce (forecasting tools, CLM, data enrichment, billing systems)
- Hands-on experience developing with AI tools, scaling AI-based solutions, and managing modern technology stacks, combined with the operational pragmatism to know when and how to deploy them effectively
- Strong prioritization and project management skills in fast-moving environments
- Exceptional communication and collaboration skills with executives, sales managers, sales reps, cross-departmental leaders, and IT
- Comfort operating in a fast-moving, ambiguous environment — startup or high-growth company experience strongly preferred
- Strong systems thinking and ability to design durable, scalable solutions instead of one-off fixes
- Deep comprehension of the business motions across Marketing, Sales, and Delivery, and the judgment to know where technology and AI can move the needle for each
This role is hybrid schedule for 3 days a week in our Downtown SF office.
Actual compensation will be determined based on factors including skills, qualifications, experience, and geographic location.
Be Your Best at Snorkel
Joining Snorkel AI means becoming part of a company that has market proven solutions, robust funding, and is scaling rapidly—offering a unique combination of stability and the excitement of high growth. As a member of our team, you’ll have meaningful opportunities to shape priorities and initiatives, influence key strategic decisions, and directly impact our ongoing success. Whether you’re looking to deepen your technical expertise, explore leadership opportunities, or learn new skills across multiple functions, you’re fully supported in building your career in an environment designed for growth, learning, and shared success.
Snorkel AI is proud to be an Equal Employment Opportunity employer and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. Snorkel AI embraces diversity and provides equal employment opportunities to all employees and applicants for employment. Snorkel AI prohibits discrimination and harassment of any type on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law. All employment is decided on the basis of qualifications, performance, merit, and business need.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
About this role
Snorkel AI is looking for a hands-on technical leader to own the systems and processes powering its go-to-market engine. You'd report to the VP of Revenue Operations and manage a small systems team while serving as the primary architect for Salesforce and the broader GTM stack—including Gong, Clay, Ironclad, Float, and CPQ tools. The role spans systems strategy, data governance, vendor management, and team leadership, with a significant focus on identifying and implementing AI-driven automation across the sales, delivery, and customer success workflows.
This position suits someone with 10+ years in revenue operations, sales operations, or CRM architecture who has spent at least three years building and leading technical teams. You'll need deep Salesforce expertise at the object-model level, hands-on experience with modern AI tools and scaling AI solutions, and the judgment to know when technology actually moves the business needle versus when it doesn't. The work is inherently cross-functional—you'll partner closely with Sales, Delivery, Marketing, Finance, and Legal to translate their operational needs into durable system design rather than quick fixes.
The role is based in San Francisco with a hybrid schedule requiring three days per week in the office. Compensation ranges from $225,000 to $290,000, depending on experience and qualifications.
How this employer is doing
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In the news
Training data provider Snorkel AI raises $350M at $3.5B valuation, SiliconANGLE
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Pay for this role
$225,000 to $290,000 per year
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