Director, Head of Creative
Twitch
$184,500 - $249,600 / year
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Description
About Us
Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.
We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X, and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.
About the Role
As the Director, Head of Creative, you will shape and scale our global creative strategy, leading a high-performing team to deliver compelling, community-focused brand experiences. Reporting directly to the Chief Marketing Officer (CMO), you will partner with cross-functional leaders to drive innovation, optimize creative operations through scalable, AI-assisted processes, and ensure consistent, high-quality brand representation across global markets. This role requires a data-driven approach to strategy, a passion for fostering an inclusive team culture, and the ability to champion creative initiatives that raise the quality bar, while resonating with our diverse community of streamers and viewers.
You can work from San Francisco, CA; Los Angeles, CA; Irvine, CA; Seattle, WA; or New York, NY.
You Will:
- Lead and develop: Build and mentor a high-performing creative team, fostering a culture of psychological safety, inclusivity, and continuous feedback.
- Drive creative strategy and long-term vision: Partner with cross-functional leaders to align business objectives with long-term creative vision.
- Oversee brand identity: Maintain global visual and verbal brand standards across all markets to ensure consistency.
- Lead agency partnerships: Direct external partners and agencies to deliver creative excellence under tight timelines.
- Influence senior leadership: Champion creative initiatives to senior stakeholders through data-driven storytelling to secure alignment.
- Champion innovation: Stay current with industry trends and technology to elevate the brand and inspire breakthrough work.
You Have:
- Leadership experience: 10+ years in creative direction, marketing, or advertising leadership, with proven success managing teams of managers.
- Strategic vision: Ability to design and execute team structures and strategies that navigate ambiguity and meet business objectives.
- Communication skills: Exceptional ability to synthesize and present complex creative concepts to executive audiences.
- Global Brand and Agency Management: Proven track record of managing global brand standards and high-value external agency relationships to deliver results.
- Data-driven mindset: Experience using performance insights and market trends to inform creative decisions and campaign strategies.
- Education/Experience: Bachelor’s degree in a design-related field or equivalent practical experience.
- Portfolio: A portfolio or case studies demonstrating strategic creative leadership, brand building, and campaign impact is required.
Bonus Points
- Proven experience building creative strategies where the user/creator voice is the primary brand asset, effectively navigating the balance between corporate standards and community authenticity.
Perks
- Medical, Dental, Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Amazon Employee Discount
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Job ID: TW9285
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.
Benefits
- health insurance
- 401(k)
- paid time off
- stock options
- parental leave
- disability insurance
- employee discount
About this role
Leading creative strategy at Twitch means owning the global brand vision for the world's largest live streaming platform while reporting directly to the CMO. You'd build and mentor a creative leadership team, partner across functions to align business goals with long-term creative direction, and maintain brand consistency across diverse markets—all while championing innovation in how the platform represents itself to streamers and viewers. The role sits at the intersection of creative excellence and operational scale, requiring you to drive agency partnerships, influence senior stakeholders with data-backed storytelling, and navigate the particular challenge of balancing corporate brand standards with authentic creator voice.
This is a director-level position suited to someone with 10+ years of creative or marketing leadership experience managing teams of managers. You'll need a strong portfolio demonstrating strategic creative leadership and campaign impact, a data-driven mindset for informing decisions, and the communication skills to synthesize complex concepts for executives. A background in design or equivalent practical experience is required. The bonus is prior experience building creative strategies where user or creator voice is central—a natural fit for Twitch's community-first model.
The role is full-time and in-office in New York, though you can also work from San Francisco, Los Angeles, Irvine, or Seattle. Compensation in New York ranges from $203,000 to $274,600 annually, plus sign-on payments and RSUs. Benefits include medical, dental, vision, disability insurance, 401(k) matching, flexible PTO, parental leave, and an Amazon employee discount.
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Pay for this role
$184,500 to $249,600 per year
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